Chinese outbound flight and hotel growth reach 100% in MENA

Elaine Sun, Regional Director Middle East, Trip.com shared that the Chinese outbound tourists are projected to reach 130 million this year and in terms of the MENA region it has already surpassed 100% in terms of outbound flight and hotel growth. In her presentation, she revealed that according to the global market review international tourism reached 97% of pre-pandemic levels in the first quarter of 2024. Middle East with 136% followed by Africa with 105% and Europe with 101% while Americas was 100% and APAC at 82%.