Tag Archives: Regional Director

Chinese outbound flight and hotel growth reach 100% in MENA

Elaine Sun, Regional Director Middle East, Trip.com shared that the Chinese outbound tourists are projected to reach 130 million this year and in terms of the MENA region it has already surpassed 100% in terms of outbound flight and hotel growth. In her presentation, she revealed that according to the global market review international tourism reached 97% of pre-pandemic levels in the first quarter of 2024. Middle East with 136% followed by Africa with 105% and Europe with 101% while Americas was 100% and APAC at 82%.

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Al Hokair’s MENA Plaza Albarsha Dubai opens doors

Saudi-based hospitality and entertainment group, Al Hokair announced the expansion of MENA Hotels in the UAE with the opening of MENA Plaza Albarsha Dubai. The official ceremony was held in the presence of Majed Al Hokair, Vice Chairman, Board of Al Hokair Group. Founded in 2008 by Al Hokair Group, MENA Hotels currently boasts a portfolio of eight projects including five in Saudi Arabia, two in Jordan and one in the UAE. Making the announcement, Sami Al Hokair, CEO and Co-Founder, MENA Hotels, stated, “We are delighted to debut MENA Hotels that is a family-oriented, affordable lifestyle brand, into the UAE. MENA Plaza Albarsha Dubai is an exciting addition to our portfolio of hotels as we continue to expand our presence in the region. Al Hokair is a trusted name in hospitality and we are confident that the great experience our guests associate with our hotels will position MENA Plaza Albarsha Dubai as a preferred address in the city. Our strategy is to invest in high-growth markets such as Dubai and we believe this latest property will prove to be a valuable asset for us and will generate superb financial returns for the company.” Located in close proximity to the Mall of the Emirates, MENA Plaza Albarsha Dubai has been conceptualised to be a distinctive and elegant address for discerning business and leisure travellers. Featuring 90 rooms and suites, the hotel is equipped with facilities including two dining outlets, a spa and a gym. Elaborating on the brand’s vision, Fadi Mazkour, Regional Director, Branding & Business Development, MENA Hotels, said, “By the end of 2018 we expect to reach 18 hotels with over 2000 rooms. This incredible growth is supported …

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