Category Archives: NTO (National Tourist Offices)

Saudi Arabia announced granting the official Approved Destination Status (ADS) to China effective from July 1, 2024.  The ADS designation marks a significant milestone for group travel to Saudi Arabia. As the Kingdom aims to make China its third largest source market for international arrivals by 2030, Saudi Arabia has proactively prepared to be China-ready. This includes significantly increasing direct flights since 2023, introducing tailored products, and forming strategic partnerships to enhance group and Flexible Independent Travel (FIT) experiences. This follows the Kingdom’s participation in the second China roadshow and ITB China in Shanghai. This move underscores Saudi Arabia’s commitment to becoming a strategic economic partner with China, unlocking new opportunities across the tourism sector and fostering mutual understanding, friendship, and economic development for both nations. Saudi Minister of Tourism Ahmed Al-Khateeb said that the official ADS status demonstrates Saudi Arabia’s readiness for Chinese visitors and the Saudi progress toward making China its third largest tourism market by 2030. “The Saudi Tourism Authority has played a crucial role in visa facilitation, reduced fees, improving air connectivity, and ensuring destination readiness with Mandarin-language information available on www.visitsaudi.cn, Mandarin signage at airports, and Mandarin-speaking tour guides and hotel staff,” he said. Abdulrahman Ahmad Al-Harbi, Saudi ambassador to China, emphasized: “By strengthening bilateral ties with China, the ADS agreement opens doors for economic development across sectors, benefiting both nations.” CEO of Saudi Tourism Authority Fahd Hamidaddin said: “Saudi’s approval as a tourist destination for Chinese visitors reflects our continuous efforts and participation in trade shows and conferences, leading to agreements with Chinese organizations. We strive to provide a seamless, enjoyable, and safe experience for Chinese tourists, including streamlined visa procedures, increased flight capacity, …

Dubai Summer Surprises this year unveiled that they have partnered with over 100 plus hotels and attractions for their latest campaign aimed at special activities to residents and visitors curated for every family member.  Opening this weekend it will last until 1st September 2024. Curating an exceptional line-up of thousands of exceptional offers and sensational things to do, see, and explore, Dubai is gearing up to transform this summer into a season of endless possibilities at pocket-friendly prices and great value for anyone and everyone. The iconic Dubai Summer Surprises (DSS) returns for its biggest and most exciting edition from 28 June to 1 September, promising residents and visitors a summer well spent with reduced prices, unbeatable promotions, and big savings. Organised by Dubai Festivals and Retail Establishment (DFRE), the city will come alive for 65 days of non-stop fun with a jam-packed calendar of electrifying events, incredible shopping experiences, brilliant bargains, thousands of offers and things to do, alongside astounding prizes, diverse gastronomy, and never-seen-before hotel and attraction offers. Commenting on the launch of DSS 2024, Ahmed Al Khaja, CEO of Dubai Festival & Retail Establishment (DFRE), said: “This year’s Dubai Summer Surprises features the biggest summer line-up launched to date. Promising a memorable summer for everyone, we’ve designed an exceptional DSS programme that features thousands of offers and things to do for everyone, from families to friends and couples, and from value seekers and luxury explorers to adventure hunters. Catering to every preference and price point, Dubai has set out to outdo itself yet again as it offers a compelling alternative to traditional summer destinations, with world-class entertainment, endless offers, exciting adventures, and a vibrant culinary scene. We …

The First UN Tourism Regional Forum on Gastronomy Tourism for Asia and the Pacific will take place in Cebu, The Philippines, on 26-27 June 2024. Organized in conjunction with the 36th Joint Meeting of the UN Tourism Commission for East Asia and the Pacific & the UN Tourism Commission for South Asia (36th CAP-CSA), it will mark the first time that the Gastronomy Forum is taken to the regional level. First Regional Forum on Gastronomy Forum for Asia and the Pacific Following its global success, the Forum, annually organized by UN Tourism and its Affiliate Member, the Basque Culinary Center (BCC), is now set to make its regional debut. Hosted by the Government of the Philippines, this inaugural regional edition promises to serve as a meeting point for experts and member states dedicated to enhancing the role of gastronomy tourism in destination development. The Forum will host a Ministerial dialogue to discuss policies to advance a roadmap on gastronomy tourism in the region. Underscoring the significance of preserving local traditions and protecting the land and products for the development of sustainable gastronomy tourism, a panel debate will discuss innovative strategies with examples from Japan, the Philippines and Sri Lanka. The event will also welcome the participation of destinations and experts actively engaged in the advancement of gastronomy tourism as a tool for social inclusiveness, such as UN Tourism Ambassador Chef Margarita Fores, as well as Chef Vicky Cheng from Hong Kong (China); Lionel Dabbadie, the FAO representative for the Philippines, along with representatives from JTB Corporation – the largest travel agency in Japan – and representatives from Jeju Tourism Organization (Republic of Korea), to present on two of the Best …

UN Tourism has presented a new volume of its “Tourism Doing Business: Investment Guidelines”, this time with a focus on the investment potential of the Hashemite Kingdom of Jordan. The report was launched at the Conference “Investing in Tourism: Opportunities and Challenges for Sustainable Financing”, part of the 50th UN Tourism Regional Commission for the Middle East. Elaborated in collaboration with the Ministry of Tourism and Antiquities of Jordan, the guide provides a comprehensive overview of the socioeconomic reality of the Kingdom, its tourism performance, and investment opportunities. In front of an audience composed of high-level officials, investors, and experts from across the region, UN Tourism highlighted the appealing value proposal of the country, which counts with globally recognized UNESCO World Heritage sites, a New Wonder of the World, Petra, and unique natural attractions with celebrated therapeutic benefits. H.E. Mr. Makram Queisi, Minister of Tourism and Antiquities of the Hashemite Kingdom of Jordan, affirmed: “One of Jordan’s driving forces of recovery is the active and solid partnership we have with the private sector. The government of the Hashemite Kingdom of Jordan has embarked on legislative reforms targeting investment as a whole by introducing a new investment law and also significant reforms in the tourism law. These reforms are the result of direct and continuous dialogue with the private sector. We are taking solid steps into transforming Jordan into a haven for investors, and with the help of our formidable partnership with UN Tourism and the introduction of the UN Tourism investment guide of the Hashemite Kingdom of Jordan we are on the right track”. Natalia Bayona, UN Tourism Executive Director, who presented the report’s content at the conference, stated: “Jordan …

Spain tourism authority announced a significant rise in the number of visitors coming from the GCC as they welcomed 430,000, while the number of visitors from Saudi Arabia increased by 92% and from the UAE by 16% compared to the previous year. Spanish tourism authority Turespana also shared the latest recommendations revealed by the Turespana campaign and other tourist places outside of Madrid, Barcelona and Andalusia to spend a great summer visiting the country. With summer approaching, high temperatures and longer daylight hours offering more opportunities to explore the city, there’s no better place to spend summer than Spain. The country combines festivals, food and hidden gems around every corner, offering a variety of experiences beyond the traditional tourist points of Madrid, Barcelona and Andalusia. Whether you’re travelling with family, couples or alone, the country offers an amazing mix of diverse adventures. For tourists from the GCC in particular, rugged mountains, desirable coastlines and desert-like areas, as well as two groups of beautiful islands – the Balearic and Canary Islands – offer the perfect getaway for enjoyable cultural holidays. There is more to explore in the country, than many imagine. The Balearic Islands archipelago is located off the east coast of Spain and consists of the islands of Mallorca, Ibiza, Formentera and Menorca. Mallorca features mountain ranges ideal for cycling and hiking, as well as boutique hotels set amidst lush countryside gardens, and the city’s rooftop bars, making you want to explore every corner. Valde Musa, Soller, Pollença , and Puerto Portals is one of the most loved destinations for luxury holiday seekers. Ibiza, or “White Island”, is famous for its nightclubs, sunsets and tranquil Boho atmosphere, but it’s not …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) announced an agreement with Hilton to further enhance the emirate’s destination offering.  The agreement, which was signed at Arabian Travel Market 2024, will enable guests staying at Hilton hotels in Abu Dhabi this summer to enjoy special benefits and discounts at various iconic landmarks throughout the emirate. This initiative aims to enrich the stay experience for guests while showcasing the diverse cultural and leisure offerings Abu Dhabi has to offer. Additionally, Abu Dhabi’s vibrant events will be integrated into Hilton’s regional promotional activities, amplifying the visibility of the emirate’s cultural and tourism initiatives across a wider international audience base and giving Hilton guests insight into the Emirate’s exciting calendar of events. Abdullah Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Through our collaboration with Hilton, we are bridging the gap between visitors and their next wonderful experience in the Emirate, introducing them to enriching sights, landmarks, and events, and encouraging them to discover more about Abu Dhabi at their own pace. This partnership aligns with the objectives of our Tourism Strategy 2030, contributing to our goal of making Abu Dhabi a leading global destination and achieving sustainable tourism growth.” Guy Hutchinson, President, Middle East and Africa, Hilton, said, “We have a longstanding relationship with DCT Abu Dhabi and are delighted to sign this latest agreement, which will see us partner to amplify Abu Dhabi’s tourism initiatives and support Hilton’s properties in the emirate. Our four hotels in Abu Dhabi are the ideal base for visitors to enjoy all that the emirate has to offer including theme parks, world-class dining and pristine beaches. We look forward to building …

The global tourism body is forecasting that the sector will grow its GDP contribution to more than OMR 3.3BN in 2024, 7.6% of the country’s economy, and is projected to employ more than 206,000 people across the country, with one in fourteen people working in the sector. Domestic visitor spending is predicted to continue growing, to reach OMR 1.5BN, beating the 2019 level by just over 8%. Although international visitor spending is forecast to still be behind 2019 levels by OMR 142.3MN, it is expected to continue growing through 2024.  The World Travel & Tourism Council’s (WTTC) 2024 Economic Impact Research (EIR) unveiled a promising future for Oman’s Travel & Tourism sector. With strong government support and strategic initiatives, the sector is poised to not only recover but to reach unprecedented heights this year. According to the global tourism body’s latest research, in 2023 the Travel & Tourism sector’s GDP contribution surged by almost 35%, totalling OMR 2.8BN, and is on track to surpass previous records. The sector witnessed a robust job growth of 15%, now employing 191,500 individuals nationwide. Last year, international visitors injected OMR 1.1BN into the economy, a remarkable 69% increase from 2022, while spending by domestic travellers rebounded to OMR 1.4BN. Oman’s status as a top tourist destination in the Middle East is clearer than ever, thanks to strategic government investment and support. These efforts are not only rejuvenating the economy but are also setting the stage for further increases in international travel spending and overall economic contribution from the sector. Julia Simpson, WTTC President & CEO, said; “Oman’s Travel & Tourism sector is on the cusp of an historic revival in 2024. “The Oman Government is a strong support of Travel …

Maldives Marketing and Public Relations Corporation (MMPRC/ Visit Maldives) participated in the Riyadh Travel Fair (RTF) 2024, organised from 27-29 May 2024. Alongside 17 participants representing 9 companies, MMPRC showcased Maldives as a luxury destination in Riyadh, Kingdom of Saudi Arabia (KSA). MMPRC’s contribution in the fair was to strengthen the presence of Sunny Side of Life in the KSA market, achieve growth in arrivals, promote segments of tourism, and target affluent travellers in the Middle Eastern luxury segment. Riyadh Travel Fair 2024, convened in the Saudi Capital of Riyadh, is considered as a significant annual event where the leading travel and tourism companies of Saudi Arabia, GCC and other countries gather, with exhibitors representing tourist promotion authorities and tourist companies at the Arab and international levels. RTF is a market for the introduction of tourist products, services, and investments provided by the most significant tourist companies in the world. Corporate travel decision makers, investors, tour operators, travel agents representing VIP clients, and other industry professionals take part in the event every year. At RTF 2024, the Maldives stand offered visitors a glimpse of the Sunny Side of Life. The stand was thoughtfully curated to showcase the diverse segments of the Maldives’ tourism industry, including luxury travel, family holidays, adventure holidays, and cultural experiences. The vibrant and colourful stand featured a range of unique experiences, including a social media contest and a special giveaway. Cultural experiences, such as a Dhivehi Calligraphy Corner, and gastronomy experiences were offered to the visitors, who got a chance to sample Maldivian delicacies. Through the event, Visit Maldives aimed to promote and market the Maldives as the world’s leading destination. It marketed its tourism products, …

Speaking with TravTalkME at ITB China, Amr Elkady CEO Egypt Tourism Authority shared that 2023 was a good year for Egypt as they received 230,000 visitors and they are looking at closing 2024 with 300,000 visitors from China. He reiterated that the Chinese leisure market has grown exponentially over the past few years and increase of air connectivity between the two destinations is one of the main reasons for the increase of travellers from China. Elkady shared that there are many programmes rolled out at present to ensure that there are more visitors inbound to Egypt and among them is a special incentive programme for the aviation sector, where if you fly from any destination to any of the airports in Egypt (apart from Cairo) the airline receives a cash incentive. Both B2B and B2C are kept updated with the latest facilities, programmes and interests to ensure that they make the most of the opportunities which lie ahead. Apart from the leisure travellers Egypt tourism is working on MICE and corporate travel especially from China, Elkady shared,”it is important that both parties meet the right contacts for MICE and corporate travel, as a tourism board we are looking at educating and providing the rightful platforms for the sectors. However, this will take longer but it will be a sustainable process when it comes to the market.”

Baheej Tourism Development Company and the Tamimi-AWN Alliance announced the development of the waterfront area of the Royal Commission at Yanbu. Their first project in Yanbu will cover an area of 32,000 square meters and features three iconic leisure assets including a Beach Escape, a Tourist Activation Center, and a Lifestyle Hotel. Additionally, the project will feature a fourth component to be announced at a later stage. Each of these components will provide rich and comprehensive experiences, as well as sustainable tourism offerings. Visitors will be soon invited to explore the ancient city of Yanbu, rooted in a rich history dating back to the 16th century, boasting a distinct identity defined by its architectural marvels and sand beaches. Baheej envisions Yanbu as an iconic destination showcasing Saudi Arabia’s rich culture, history, and natural wonders, offering one-of-a-kind inspiring experiences to visitors. Mrs. Nora Al Tamimi, CEO of Baheej, said: “We believe that destinations are not just built but discovered, and Baheej’s commitment lies in uncovering Saudi Arabia’s hidden gems. Our strategic collaborations are aimed at curating unparalleled experiences that showcase Saudi Arabia’s rich culture, history, and natural wonders. Yanbu City’s contemporary infrastructure, captivating environment, and attractive coastal landscapes make it an exceptional gateway to the Red Sea Riviera. We anticipate the complete unveiling of our destination and its components by the end of 2027.” Al Tamimi envisions the project unfolding in three phases, prioritizing community engagement, sustainability, and minimal environmental impact. Through meticulous analysis of risks and investment opportunities, Yanbu is set to become a sought-after tourist destination, both locally and internationally. Baheej’s integral role includes integrating local culture and environmental sustainability, elevating Yanbu’s appeal and fostering regional development. This commitment …