Category Archives: NTO (National Tourist Offices)

As part of its strategy to proactively reach out and welcome travellers from the Middle East region, Japan National Tourism Organisation (JNTO) in collaboration with Cathy Pacific has launched “Journey to Japan” packages. These packages come just in time as part of the new visa waiver programme which allows UAE Nationals to have visa free entry to Japan. Curated exclusively to highlight country’s unique heritage, modern pop culture, luxury experiences, tax free shopping and Japan’s traditional ‘washoku’ cuisine, “Journey to Japan” packages allows travellers to enjoy the nature and culture the country has to offer. In three years since 2013, the number of international visitors to Japan has more than doubled, resulting in over 24 million visitors travelling to Japan in 2016 compared to the 10.3 million experienced in 2013. 2016 also marks first time Japan has welcomed more than 20 million visitors in one year. Having achieved this milestone result, the target of welcoming 40 million visitors before the country hosts the Tokyo Olympic Games in 2020 seems an ever more realisable goal for the Japanese tourism industry. Ms. Akiko Yoshida, Executive Vice President of JNTO, says, “Japan offers plethora of unique cultural experiences in a cosmopolitan setting. Unique not only to region but also by seasons, there is always something new to be discovered in Japan. The “Journey to Japan” packages are crafted in such a manner to make the best of Japan’s many offering.”

The United Arab Emirates and Saudi Arabia are the top destinations in the GCC preferred by business and leisure travellers from the United Kingdom, according to a recent survey. A review conducted by HotelsCombined of the top 10 countries travelling to GCC in 2016 revealed that more than 10 percent of the total visitors to UAE and KSA are from the UK, followed by Australia and the United States. Other travellers are from South Korea, India, Sweden, Norway, Pakistan, Switzerland and Germany. The UAE and Saudi Arabia’s proximity to the UK makes it a convenient destination for travellers seeking warm weather and world-class experience including an extensive range of shopping malls, finest restaurants, luxurious and comfortable accommodation and leisure attractions. The study also revealed that 43 percent of those who booked their accommodation were between the 25 to 34 years old, followed by those aged 35 to 44, which comprised 30 percent of the total numbers. Statistics from Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) showed that in 2016, Western Europe is the second highest demand driver for travel to Dubai, accounting 21 percent of the total tourism volume, with more than 3.1 million tourists. The UK retained its position as Dubai’s number three market bringing in nearly 1.25 million visitors, while Germany stayed within the top 10 list with 460,000 visitors. HotelsCombined also highlighted that travellers to UAE and KSA are comprised mainly of families, couples and businesses. When searching for accommodation, these travellers look for luxury hotels, food and dining options, as well as sport and leisure attractions, spa and relaxation and other activities for family, businesses and couples.

Saudi Commission for Tourism & National Heritage represented by the Tourism Routes Program, signed a media cooperation agreement with Eye of Riyadh with the aim of marketing the program, raising national awareness about it and contributing to support the tourism sector in the Kingdom of Saudi Arabia in accordance with the vision of 2030 aiming at upgrading this sector to the highest levels of what contribute supporting the economic development of the country. Commenting on the agreement, Abdullah Mataen, the General Supervisor of Tourism Routes Project in the commission, clarified that one of the most important objectives of the program is to discover Saudi Arabia in its real image, through identifying the most beautiful diverse and dazzling places and by motivating the citizens and the residents to see them through several amazing tourist routes. He confirms saying: “Our agreement today with Eye of Riyadh is to move forward to expand the circle of tourism knowledge, so that every citizen and resident in the Kingdom should have the sufficient knowledge that in Saudi Arabia he can go to the desert, climb mountains, catch fish, dive into the surprises, coexist with the history and civilizations of various eras, taste the best food, and learn the most beautiful folk arts and dances.” “Our confidence in Eye of Riyadh is what motivated us to choose them to be our media partners in our next phase, by using their expertise in marketing, media and advertising alike” Mataen added. Abdullah Al Harbi, CEO, Eye of Riyadh, stressed the idea of exploiting the features of Saudi Arabia in promoting all types of tourism available in it, whether it is recreational, sports or shopping, and even the events …

UAE residents and nationals travelling to Turkey in 2016 reached around 300,000 tourists, according to new figures released by the Turkish Consulate General Cultural and Information Office in Dubai. The figures show a 27 per cent increase in tourists travelling to Turkey from the Gulf Cooperation Council (GCC) countries over the 2014-2016 time period. “This growth shows the Turkey is culturally and economically interesting for GCC travellers,” said Salih Ozer, Attaché of Culture and Information, Turkey to the UAE. “Over the past year, we have conducted many workshops and seminars for our GCC travel agents to get them better acquainted with what Turkey has to offer the GCC traveller.” Turkey has strengthened its position as a top holiday destination for GCC nationals and residents. From January to December 2016, a total of 822,849 holiday makers from the GCC visited Turkey’s many destinations. “We attach a great level of importance to these deepening relations between Turkey and the Gulf countries,” continued Ozer. “The UAE, in particular, continues to contribute heavily to Turkey’s tourist numbers, and we have taken many steps to simplify GCC tourist access to Turkey by facilitating visas for them in a quicker fashion.” Turkey is one of the top tourism destinations in the world based on the number of tourists and revenues. Whether its nature and the outdoors, history and archeology or beaches and relaxation, travelers from everywhere in the GCC can find their unique experience in Turkey. From Istanbul to Pamukkale, Cappadocia and Bursa in the west, Trabzon and Ayder on the shores of the Black Sea, to Antalya, Bodrum and Maramis to the south the country, Turkey’s unique offerings are unparalleled in the region. The Turkish …

For the second year in a row, the Ministry of Economy is organizing a promotional roadshow under the slogan ‘Visit UAE’ in the People’s Republic of China from March 27 to 28, 2017 in Shanghai and Beijing to showcase the UAE’s world-class tourism destinations. The delegation will be headed by H.E. Mohammed Khamis Al Mheiri, Undersecretary of the Ministry of Economy and Advisor to the Minister for Tourism Affairs. Accompanying him are H.E. Abdullah Saleh Al Hammadi, Director of the Ministry of Tourism’s Tourism Department, representatives of tourism agencies in the UAE, hotel and tourism and travel companies. H.E. Al Mheiri said that the latest edition of the roadshow aims to attract more Chinese tourists to the UAE and represents collective nationwide efforts organized by the Ministry of Economy in cooperation with relevant bodies and departments to highlight the country’s diverse tourist destinations, attractions, and distinctive and innovative services awaiting tourists. The Undersecretary pointed out that the UAE’s tourism sector is growing rapidly thanks to the full support of the wise leadership. He also noted the continuous development of industry-enhancing infrastructure and sustained investments in innovative tourism facilities and services as well as the diversity of tourism options offered by the different emirates to foreign tourists. H.E. emphasized that the participation in and organization of events abroad are of great importance in enriching the image of UAE tourism among foreign visitors as well as introducing special advantages and incentives offered by the sector to different countries. He added they help secure a greater share of the global tourism and travel markets. H.E. Al Muhairi pointed out that China is a priority tourism market for the UAE due to its great …

In a move to enhance the tourism offerings in Tuscany, the tourism board of promotion introduced the destination to the United Arab Emirates at a gala event. The event was presided over by Alberto Peruzzini, Managing Director of Tuscany Tourism board (Toscana Promozione Turistica) at Meydan hotel Dubai. At the same event the inauguration of the Alabaster Tower of Pisa – the Project of “The Leaning Tower of Pisa in Japan and in the United Arab Emirates” supported by Tuscany Tourism Board, Chamber of Commerce of Pisa, Municipality of Pisa and Municipality of Volterra took place at the event. The exhibition of the Alabaster Tower, which is reproduced from the original drawings of the famous Tower of Pisa, is realized by the alabaster masters of Arte in Bottega di Volterra’s Association. The Foundation Cassa di Risparmio di Volterra, the Province of Pisa, Cassa di Risparmio di Volterra and the Municipality of Volterra, as well as the Opera della Primaziale Pisana; the work owner, has taken part in the realization of the Tower. The copy of the famous bell tower of the Cathedral of Pisa, will be shown at the luxurious Meydan Hotel in Dubai, with a panoramic view on the prestigious Meydan Racecourse. Tuscany Region and the UAE have an already forged relationship that has been strengthened since 2015 thanks to “Toscana Endurance Lifestyle”, international event of sport and networking organized by sistemaeventi.it in Pisa at the San Rossore Racecourse that in 2017 will return with two top level endurance rides (14-16 July and 4-6 August). The inauguration ceremony was attended  by Alberto Peruzzini, Managing Director of Tuscany Tourism Board, Riccardo Fedeli, Vice Mayor of Volterra and Gianluca Laliscia, Chairman …

According to Haitham Mattar, CEO, RAKTDA, there was an increase of 231 per cent in visitor arrivals from Poland in comparison to 2015. The guest nights had also increased by 290 per cent from the previous year with an increased revenue of 273 per cent and an increase in the average length of stay by 17.64 per cent. In an effort to further strengthen the Polish relationship and increase the number of visitors to the emirate, Ras Al Khaimah Tourism Development Authority (RAKTDA), which develops the emirate’s tourism infrastructure and plans, initiates and drives its domestic and overseas promotions, welcomed H.E Robert Rostek, Ambassador of the Republic of Poland to Ras Al Khaimah. H.E Robert Rostek was greeted by RAKTDA CEO Haitham Mattar to discuss future projects and tourism initiatives that will help boost tourism to the emirate and support the tourism authority’s vision in attracting one million visitors by 2019. “Through its efforts to increase visitor numbers from both established source markets and emerging ones, RAKTDA is constantly looking at ways to create strategic initiatives, promotional activities and partnerships,” said Haitham Mattar, CEO of RAKTDA. Last year RAKTDA partnered with the pan-European tour operator TUI to bring two new charter flights – operated by Enter Air – from Poland to Ras Al Khaimah International Airport. The new service followed a new co-marketing agreement between RAKTDA and TUI, which was signed in August 2016. RAKTDA’s Vision 2019 includes a roadmap for innovative hospitality concepts which take advantage of the emirate’s unique natural assets, including pristine coastline, stunning mountain ranges, hot springs and expansive desert.  

Cozmo Travel has announced a partnership with Taiwan Tourism Board. Aimed at the summer of 2017, Taiwan is going to be the latest outbound destination for UAE.  Jamal Abdul Nazar, CEO, Cozmo Travel, said, “We are happy to announce that we have signed a contract with Taiwan Tourism Board with a range of joint promotions to increase tourism and visibility for Taiwan through Cozmo Travel network.” Vishal Mehra – VP Sales, Taiwan Tourism Board, said, “We are pleased to tie-up with Cozmo Travel in the UAE. This partnership is aimed at increasing the number of visitors to Taiwan from the Middle East, a trend that is already on an upward index. We have recognised the fact that Taiwan has a huge potential for tourism offerings to the UAE in particular, and the GCC at large, owing to the multi-cultural population in the region. The partnership with Cozmo Travel will help us further boost interest and ease the travel to the beautiful Chinese island.”    

Ras Al Khaimah Tourism Development Authority (RAKTDA) will host the 67th Annual Convention of the German Travel Association (DRV) later this year. The three-day Convention, to be held December 7-9, will welcome more than 800 German travel trade professionals representing a consumer base of around six-to-eight million German travellers. The agreement for Ras Al Khaimah to host the primary international gathering of the German travel industry’s leading special interest group was signed by RAKTDA and DRV at ITB Berlin, the world’s largest travel trade show. During the convention, CEOs and senior executives from tour operators, travel agencies and service providers of all sizes, as well as representatives from airlines, cruise lines and insurance companies, will attend RAKTDA-organised tours, destination workshops and evening events highlighting the emirate’s latest natural and man-made product developments, future plans and unique attractions. Haitham Mattar, CEO, RAKTDA, commented: “Germans are known for their love of travel, as adventure seekers and early adopters of new products – all of which resonate with Ras Al Khaimah’s maturing tourism proposition. Germany is already our largest international source market and we recorded a 24.6 per cent year-on-year increase in German visitors last year, which means German travellers now represent one in 10 of all visitors to the emirate. “We are building on that progress by hosting the DRV Annual Convention, an event that underlines our growing credentials as a leading option for medium-size MICE events. DRV’s exemplary attendees can look forward to experiencing tailored opportunities to explore the unique diversity of Ras Al Khaimah, including our untouched natural beauty, authentic Arabian culture, heritage and a history dating back more than 7,000 years.” “Ras Al Khaimah is gaining importance as a …

Musafir.com in collaboration with the India Tourism, Dubai (Incredible India – an international marketing campaign by the Govt. of India) has formed a comprehensive partnership to promote tourism in India and to raise awareness about India as a leisure destination among UAE travellers hailing from diverse backgrounds and to highlight India’s vast culture, demography and rich heritage among the UAE travellers. With the association and rigorous promotion of India during December, Jan and February, Musafir.com witnessed a growth of 12 per cent in their flight bookings to the Indian sector out of the UAE and 21 per cent increase in holiday packages sold by Musafir.com to India. I.R.V. Rao, Assistant Director of Incredible India, states, “Our aim is to increase our foothold on the digital front and to further target key new demographics, at which Musafir.com has helped us immensely given their varied demographic base on the online front. We have witnessed a sharp uplift in our Arab enumeration and look forward to working with Musafir.com closely again, to help establish India as a tourist destination in the GCC region.” “The association between Musafir.com and India tourism was extremely successful and the partnership further strengthened the tourism influx into India. Tourism is the second largest foreign exchange earner in India and it is a brilliant source of cultural exchange between the countries and in addition opens the gateway for numerous business opportunities. Tourists from both sides are visiting for leisure with an increased number of UAE nationals availing the tourism facilities in India” said Rajesh Pareek, Group CEO, Musafir.com. Musafir.com has managed to create an awareness amongst the UAE population, (specially expats) through their digital acquisition campaigns with a strong …