Category Archives: NTO (National Tourist Offices)

Saudi Arabia’s Minister of Tourism, His Excellency Ahmed Al-Khateeb officially launched TOURISE , a bold new global platform designed to shape a new horizon and plot a shared roadmap for the next 50 years of tourism. Built for ambition and backed by vision, TOURISE will convene a dynamic cross-section of public and private sector industry giants for the first time. Visionary leaders with tourism, technology, investment, sustainability, and cultural expertise will be connected to tackle critical challenges, unlock transformative opportunities and set the agenda for a sector that is sustainable, equitable and future-focused. Along with global partners from multilateral institutions to private sector leaders, TOURISE is designed to unlock major, unprecedented deal flow, with high-value investment opportunities and access to breakthrough technologies set to be announced and activated through the platform. TOURISE is no ordinary event; it is a global platform structured for year-round impact at scale through digital collaboration, thematic working groups, and cross-sector partnerships focused on long-term sector transformation. This will include authoring a series of white papers and global indices focused on tourism, sustainability and global economy, co-developed with leading international organizations, setting new benchmarks for the tourism sector. The inaugural TOURISE Summit will take place in Riyadh from November 11 to 13, 2025. The program, which will also be livestreamed, will focus on four core themes: The Future of AI-Powered Tourism – Innovate or Fade; The Great Tourism Reset – Disruptive Business Models and Investment; Rebooting the Travel Experience – Upgrade in Progress; and Tourism that Works – for People, Planet, and Progress. A dedicated Innovation Zone will showcase breakthrough technologies and solutions from SMEs and mid to large corporations spanning AI, mobility, sustainability, and more …

An agreement was signed between Qatar Tourism, the Public Works Authority (Ashghal) and the Ministry of Commerce and Industry, with the aim of coordinating joint efforts to implement the waterfront project in West Bay and Al Safliya Island. This strategic project marks a key milestone in the tender process for the development and operation of five distinct beach plots along Doha’s iconic waterfront in West Bay, as well as Al Safliya Island. The project is a significant step in Qatar’s efforts to develop its tourism infrastructure and expand leisure options. Expressions of interest were opened to regional and international developers and operators with experience in the implementation of major hospitality and leisure projects. The scope of the project includes the design, construction, financing, operation and maintenance of 5 dedicated beachfront plotsin the West Bay area, as well as Al Saflia Island. The project will include accommodation facilities, F&B outlets, and leisure facilities, contributing to the creation of an integrated beach destination accessible to all. Qatar Tourism, in collaboration with the Public Works Authority (Ashghal), the Ministry of Commerce and Industry and the Investment Promotion Agency of Qatar (IPA), has announced the opening of Expressions of Interest (EOI) for the West Bay Waterfront Project and Al Safliya Island. The announcement was made on May 22, during the Qatar Economic Forum, in the presence of high-level representatives from the participating entities. The agreement was signed on behalf of Qatar Tourism by Mr. Omar Al Jaber, Head of Tourism Development Sector, Mr. Saleh Al Khulaifi, Assistant Undersecretary for Industry and Business Development Affairs, and Eng. Mohammed Masoud Al Marri, Projects Consultant on behalf of the Public Works Authority (Ashghal). H.E. Saad bin Ali …

The 2024/2025 cruise season witnessed  360,000 cruise visitors, reception of 87 ships, achieving a growth of 19% compared to the previous season, including 5 additional cruise ships that made their first trips to Doha Port, and 13 departure and return flights. Partial shift passengers – starting or ending their journey in Qatar – accounted for more than 10 per cent of total visitors, reflecting the country’s position as a major hub for cruise tourism in the region. Qatar Tourism and Mwani Qatar organized a closing event at Doha Old Port, celebrating the successes of the 2024/2025 cruise season, in recognition of partners and contributors in this vital sector. The event was attended by officials from Qatar Tourism and Mwani Qatar, as well as strategic partners from the public and private sectors in the marine tourism sector and media representatives. This honor comes in recognition of the fruitful cooperation between government agencies and private sector partners, which contributed to achieving an exceptional season that strengthened Qatar’s position as a prominent destination on the marine tourism map in the region and the world.. Omar Al Jaber, Head of Tourism Development at Qatar Tourism, said: “During the 2024/2025 cruise season, the focus was on targeting total and partial transformation flights, with Doha being the main destination for its flights in the region, with 13 full transformation flights and 43 partial transformation trips. This is only the beginning of further cooperation and strategic partnerships with international cruise ship operators. He added: “During this season, we were keen to provide an integrated experience for visitors, which began before their arrival at Doha Port by promoting Qatar as a distinctive destination for marine tourism, and continued …

Dubai Business Events (DBE), the city’s official convention bureau and part of the Dubai Department of Economy and Tourism successfully participated at IMEX Frankfurt joined by key stakeholders. At IMEX, a delegation of 30 stakeholders from across the sector has joined DBE in showcasing Dubai’s credentials as a premier global hub for business events. The delegation includes leading hotels, venues, DMCs, airlines and other service providers including Emirates, Expo City Dubai, and Dubai World Trade Centre, together highlighting Dubai’s ability to deliver dynamic world-class events at the intersection of innovation, knowledge-sharing and sustainable growth. This comes as Dubai continues to earn global recognition, this week being confirmed as #1 globally for highest attendee number per association meeting in 2024, and once again ranking #1 in the Middle East for the total number of association meetings hosted during the period, according to the International Congress and Convention Association (ICCA). Cvent has this week also confirmed that Dubai maintained its #1 position among the Top 25 Meeting Destinations in the Middle East and Africa. The accolades further demonstrate the city’s ability to both host prolific events and facilitate event growth for associations, allowing them to tap into the market and increase global access to members. Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment (DFRE), said: “As we engage with the global industry at IMEX Frankfurt, we are reinforcing Dubai’s position as a strategic destination for impactful business events. Our consistent top rankings from ICCA and Cvent, and growing pipeline of major international events, are the result of a focused and collaborative approach with our stakeholders, as we work collectively to reinforce the emirate’s position as a premier global hub for …

The Jordan Tourism Board (JTB) highlighted the country’s growing reputation as a premier medical and wellness tourism destination in the Middle East and North Africa region reporting significant growth in international visitations for medical care and wellness therapies. The country’s medical tourism sector witnessed a remarkable increase with 224,740 medical tourists in 2024, building on consistent growth from 191,532 in 2022 and 202,592 in 2023. The first quarter of 2025 has already recorded 51,448 medical tourists, underlining another strong year for the sector. Jordan’s comprehensive healthcare ecosystem, comprising 69 private sector hospitals with approximately 5,500 beds, has positioned the country as a preferred destination for patients seeking advanced medical treatments, particularly from GCC nations and neighboring countries. “Jordan’s medical tourism sector has demonstrated remarkable growth, led by theworld-class healthcare services the country offers, the natural therapeutic sites with first class resorts, and our famed hospitality,” said Dr. Abdelrazzak Arabiyat, Managing Director of the Jordan Tourism Board. “Our healthcare facilities maintain international standards while providing cost-effective treatments, making Jordan an attractive destination for patients seeking high quality medical care.” Jordan’s strong position in regional medical tourism is highlighted by Iraq leading international demand at 257,396 visitations, followed by Saudi Arabia (216,256) seeking both inpatient and outpatient services. More than 31,920 visitors from Kuwait arrived in Jordan for medical tourism followed by Qatar at 15,524, Bahrain (13,856), Oman (8,828), and the UAE (6,584). GCC visitors particularly value Jordan’s cultural resonance, shared language, and understanding of their healthcare preferences. Recent studies show that Saudi and Kuwaiti patients primarily seek comprehensive diagnostic tests, weight loss surgeries, advanced dental care, and cosmetic dermatology. Omani visitors showed strong interest in vision correction and eye health treatments, while Bahraini …

In a bid to attract more visitors from the Gulf Cooperation Council (GCC) region, Jamaica’s Minister of Tourism, Hon Edmund Bartlett, has said plans are in progress to review visa facilitation. Speaking at a recent press conference at Arabian Travel Market in Dubai, the Minister emphasized the untapped potential of GCC visitors, citing their increasing interest in Caribbean experiences, higher-than-average spending patterns, and tendency toward longer stays. The review will focus on simplifying visa application processes for visitors from the region. “I have been in discussion with our Ministers of National Security and Foreign Affairs to look at more seamless ways for visa facilitation as we recognize the significant economic potential of visitors from the GCC region,” said the Minister during the announcement at a press conference at Arabian Travel Market in Dubai. “By removing unnecessary barriers to travel, we are sending a clear message that our country welcomes GCC visitors with open arms.” Currently, United Arab Emirates (UAE) passport holders can get a visa on arrival.  However, ongoing efforts to ease entry requirements for GCC nationals are underway – changes that could further boost arrivals and drive significant revenue growth for Jamaica’s tourism sector. “The GCC is the new frontier for Jamaica as we seek to diversify our source markets. Simplifying this visa arrangement will make it easier for their visitors to seriously consider Jamaica as a vacation option and allow us to tap into this lucrative market,” added Minister of Tourism, Hon Edmund Bartlett. Jamaica saw a 29% increase in visitor arrivals from the GCC in 2024. The UAE led with a 37.3% year-on-year growth, followed by strong performances from Saudi Arabia, Kuwait, and Qatar. “We are already …

In 2024, it was shared that 52,400 Saudi nationals visited Moscow, a substantial increase from 9,300 in 2023, a rise of 5.7 times. The introduction of an e-visa regime and increased promotional activities have played a role in raising awareness and facilitating travel. The Moscow City Tourism Committee is continuing its Middle East tour with the latest stop in Saudi Arabia designed to reinforce its commitment to long-term partnerships in the region and deepen engagement with Saudi travelers. Saudi travelers are showing growing interest in international destinations, making the Kingdom an increasingly important outbound tourism market. Recognizing that, and keen to build on long-standing ties with the Kingdom, the Moscow City Tourism Committee delegation came to Riyadh and Jeddah to promote cultural exchange and position Moscow as a leading destination for Saudis. Tourism between Saudi Arabia and Moscow has seen remarkable growth. Meetings held in the capital brought together Saudi Arabian tourism stakeholders and Moscow tourism officials to explore collaboration opportunities. These efforts align with Saudi Arabia’s Vision 2030, with efforts to build international cultural partnerships and knowledge exchange. Evgeny Kozlov, Chairman of the Moscow City Tourism Committee, commented: “Saudi Arabia’s growing interest in Moscow reflects the city’s rising profile as a destination that blends rich history, vibrant culture, and modern attractions. In the first quarter of 2025, Moscow welcomed 9.9 thousand visitors from Saudi Arabia – it’s a 1.5-fold increase compared to the same period last year. Since e-visa launch in August 2023, more than 80,000 visas have been issued to date, establishing Saudi Arabia as the second-largest e-visa recepient. We are committed to strengthening tourism ties, expanding cultural exchange, and improving accessibility through initiatives such as the e-visa. …

Jamaica is making decisive moves to establish a stronger presence in the Gulf Cooperation Council (GCC) region, with Tourism Minister Edmund Bartlett spearheading initiatives to build strategic relationships that could reshape the island’s visitor demographics in the coming years. Jamaica’s Tourism Ministry has identified the GCC region as a high-potential market with visitors seeking premium experiences that align perfectly with Jamaica’s tourism offerings. The initiative comes as part of Jamaica’s broader strategy to diversify its tourism source markets beyond traditional North American and European regions. “The GCC represents one of the world’s fastest-growing outbound travel markets with significant spending power,” Minister Bartlett explained during his recent participation at the Arabian Travel Market in Dubai. “We’re implementing a comprehensive plan to position Jamaica as a premier destination for the discerning GCC visitor.” Recent Developments  Preliminary discussion with dnata Travel Group, one of the world’s largest travel services providers, headquartered in Dubai. DNATA’s extensive network, which includes more than 15 international travel brands, could provide Jamaica with unprecedented access to the Gulf market. In 2024, the JTB appointed Buzz Travel Marketing Middle East as its regional representative. This move reinforces Jamaica’s on-the-ground commitment to building relationships with the GCC travel trade. Trade engagement is a cornerstone of JTB’s strategy to increase regional awareness and Jamaica is developing market-specific strategies to appeal to GCC visitors’ preferences and requirements, including luxury accommodations and experiences, cultural considerations, and air connectivity. Regional Leadership Jamaica’s initiative also positions the country as a regional leader in tourism diversification, potentially creating pathways for other Caribbean destinations to develop presence in the GCC market. The island has consistently demonstrated innovation in tourism development, and this strategic focus on the GCC could …

Building on Singapore’s visa-free travel programme, the tripartite highlights the city’s unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors Almosafer strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year. The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore’s distinctive appeal through a prominent Saudi influencer. Leveraging Almosafer’s extensive regional network and omnichannel presence, the campaign will highlight Singapore’s unique experiences tailored for Saudi visitors. Singapore’s world-renowned landmarks, from the architectural marvel of Marina Bay Sands to the spectacular wildlife sanctuaries in the Mandai Wildlife Parks and the futuristic Gardens by the Bay, promise Saudi visitors an extraordinary urban escape where city sophistication meets natural wonder. The destination’s extensive network of halal-friendly amenities ensures a welcoming experience for Saudi guests. The city-state’s year-round calendar of signature events adds another dimension to its appeal. Visitors can experience the high-octane thrills of the Singapore Grand Prix, complete with world-class entertainment and concerts, immerse themselves in cultural celebrations like the vibrant Deepavali festivities in Little India, or enjoy the enchanting Christmas lights along the prestigious Orchard Road shopping belt. As the first stop of a memorable journey to Singapore, Changi Airport offers travellers a warm and inspiring welcome, setting the tone for an unforgettable experience. Renowned for its seamless blend of innovation and hospitality, Changi delights passengers with world-class attractions, including the iconic Jewel Changi Airport where visitors can step right up to the breathtaking HSBC Jewel Rain Vortex, immerse in …

As part of Visit Qatar’s commitment to digital innovation and smart tourism, an official WhatsApp channel has been launched, offering an interactive and live platform that allows visitors and residents to view Qatar’s top tourist attractions, cultural events and major activities in real time. The new channel provides a seamless subscription experience that acts as a one-way communication tool, where selected updates are sent directly to users’ phones, ensuring that they receive reliable and personalized information tailored to their interests. Subscribers benefit from interactive media content, polls and instant alerts, reflecting Visit Qatar’s use of WhatsApp – one of the world’s most widely used social media platforms – as an innovative and accessible tool that supports its overall digital strategy. WhatsApp is available to international visitors wishing to plan their trip to Qatar, as well as residents looking for constant updates on the unique events, landmarks and experiences in the country. This initiative underscores Visit Qatar’s pioneering role in driving innovation to enhance tourism experiences.