Category Archives: NTO (National Tourist Offices)

Germany recorded a 180 per cent increase in overnight stays from Gulf nationals in the first three quarters of this year compared to the same period of 2021, according to new data from the German National Tourist Board (GNTB). During the first nine months of 2022, GCC nationals accounted for more than 872,000 overnight stays, making the Gulf region Germany’s top Asian source market. In 2021, the number of GCC nationals visiting the country was 311,000, demonstrating strong growth. Yet when compared to pre-pandemic figures from 2019, it still represents a decrease of 34.5 per cent, showing not only substantial space for future growth, but also the logic behind the tourism board expecting the gap to close further next year. “We continue to see strong traction from the GCC region, with visitors looking to fulfil cultural experiences,” said Yamina Sofo, director of sales and marketing at the German National Tourist Office, the regional office of GNTB. “Our goal at the moment is to continue to attract visitors from the region and aim to reach the numbers we welcomed prior to the COVID-19 pandemic. We have seen a striking performance this year when compared to 2021, demonstrating that our diverse campaigns and offerings are attractive, and effectively reaching the audience.” The aggregate of Asian source markets recorded more than 2.9 million overnight stays between Jan-Sep 2022, indicating a 283 per cent increase on the same period in 2021. This upsurge indicates travellers are determined to travel even more than usual. To further drive visitors – particularly those from within the GCC – the GNTB introduced three diverse campaigns this year that offer a wholistic tourism offering throughout the country. Aligning with …

Oman Air, the national airline of the Sultanate of Oman, has inked an agreement with Omantel, a leading telecom operator, to provide passengers flying to Oman with Tourist SIM Cards on board their flight. The one-year partnership aims to offer guests a hassle-free and efficient digital solution that enriches their travel experience, as well as attracting more tourists to come to Oman. Abdul Rahman Nasser, Chief Commercial Officer at Oman Air, said, “We are delighted to once again join hands with Omantel, and we will all benefit from the spillover effect of this great buzz happening around the region. I am confident that our year-long partnership will be a success, and it will bring convenience to our passengers and save them time and effort upon arrival.” Eng. Aladdin Baitfadhil, Chief Commercial Officer at Omantel, said, “We are thrilled about our partnership with Omar Air, and we are all set to provide passengers flying to the Sultanate of Oman with seamless and hassle-free connectivity even before landing, while we increase our customer base.” The two companies also have another partnership involving their respective loyalty programmes, enabling Omantel’s customers to convert their Makasib points to Sindbad Miles. With a growing number of partners, Oman Air continues to find new and innovative ways to elevate its guest experience and build on its reputation as an award-winning airline, while promoting Oman as a must-visit destination.

A unique pop-up event organised as part of the Dubai Shopping Festival (DSF) is inviting people to experience a nostalgic recreation of Dubai in the 80s. A new addition to the DSF, organised by the Dubai Festivals and Retail Establishment (DFRE), the 10-day event, held at the Last Exit Al Khawaneej, transports visitors into a visual representation of Dubai in the 80’s and early 90s. The event is one of a series of attractions and experiences featured in the #DubaiDestinations winter campaign. The Dubai 80s event aims to capture the moment in time when Dubai was on the cusp of pivotal change. Apart from being a defining era globally, the 80s were a decade that raised Dubai and the UAE’s profile on the international map. It was a time when the country embarked on a transformative journey that made it a leading global city. Dubai 80s will explore the defining era of the city’s past, with vintage photo galleries showing pictures of Dubai before its transformation into a global metropolis, photo booths, shows, anime and live performances, old-school gaming arcades, and classic cars, all offering a blast from the past. “The event is an attempt to create a heartwarming experience of life in the decade that was a turning point in Dubai’s history. Dubai 80s invites visitors to look back and reflect on a decade in which the seeds of our current prosperity and growth were sown. Looking back, especially at the 80s and early 90s, is fascinating as this was such a transformational era for Dubai,” said Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment. “Dubai developed rapidly within the span of just a few years. The …

VisitBritain is set to launch a new GREAT Britain marketing campaign across Europe, the Gulf Co-operation Council (GCC) countries and the USA in early 2023 to drive bookings, inspiring visitors to ‘See Things Differently,’ promoting messages of warm welcome and highlighting Britain as a dynamic, adventurous and inclusive destination. The campaign will also capture major events in 2023 including the Coronation of King Charles III in May, with an additional Bank Holiday announced, and Liverpool hosting the Eurovision Song Contest, on behalf of Ukraine, also in May, timely and valuable opportunities to promote Britain’s welcome and creativity and ability to host events of the highest calibre. VisitBritain has published its inbound tourism forecast for 2023 with continued strong recovery predicted in overseas visitor spending. It shows spending by inbound visitors is predicted to grow faster than visitor volume, with higher spending also per trip. Its overall forecast is for spending by international visitors in the UK of £29.5 billion in 2023, up 4% on the all-time spending high of £28.4 billion in 2019. Looking at the number of visits to the UK, 35.1 million visits are forecast, 86% of the 40.9 million in 2019. UK Tourism Minister Stuart Andrew said: “It is fantastic to see that tourism is continuing to bounce back strongly after the sector received substantial government support during the pandemic. “This predicted rise in visitor spending will give a further boost to the industry, helping to create new jobs and drive economic growth across the country.” VisitBritain CEO Patricia Yates reiterated, “Our priority has been to rebuild international visitor value so it is very encouraging to see the continued strong recovery forecast in spend, supporting jobs, small …

Oman Air Holidays has announced a strategic partnership with the Jordan Tourism Board to undertake joint promotional activities in Oman and Jordan. The partnership will include a series of co-branded tactical campaigns that aim to position Oman Air Holidays as a preferred provider of international travel packages and encourage those in Oman to visit Jordan during peak season. Oman Air currently operates seven flights a week from Muscat to the Jordanian capital, Amman, which is popular amongst travelers for its spectacular landscape and ancient treasures. Mundher Al Shaikhani, Senior Manager Holidays and Loyalty Programme at Oman Air, said, “Oman and Jordan already enjoy a warm relationship and this partnership seeks to increase value creation for both countries and contribute to our respective tourism agendas. We look forward to working with the Jordan Tourism Board as we continue strengthening our presence across the region, while creating amazing itineraries that offer something completely different to our guests.” Dr. Abed Al-Razzaq Arabiyat Managing Director of Jordan Tourism Board, added, “As we strive to increase Jordan’s competitiveness as a global tourism destination, we are expanding our reach to new and more targeted markets. Our growing touristic relationship with Oman offers many mutual opportunities, and our partnership with Oman Air Holidays is sure to add considerable momentum to our goals.” Oman Air Holidays excels in creating extraordinary travel experiences to some of the world’s most exciting destinations. With a string of recent partnerships, it is strengthening its growing portfolio of packages, which provide excellent value and choice, complemented with the award-winning service and hospitality of Oman Air. Whether a family break, a romantic getaway, or an adventure-packed escape, guests will find a package to suit …

Dubai’s Department of Economy and Tourism (DET) has hosted the third Dubai Gastronomy Forum, the major industry event focused on engaging Dubai’s key F&B stakeholders, showcasing new gourmet concepts and content series, highlighting key events and culinary happenings with a briefing of Dubai Food Festival 2023 – all further elevating Dubai’s position as a leading global destination for food tourism. The event, which was attended by 150 gastronomy industry culinary stakeholders, hotel groups, destinations, key industry specialists, and F&B partners, was hosted by DET and took place at Caesars Palace Bluewaters Dubai. The Gastronomy Forum, part of DET’s Gastronomy Always On (GAON) initiative, further reaffirmed Dubai’s standing as an international hub for gastronomy, and a beacon for visionary restaurateurs, chefs, discerning foodies, epicurean travellers and culinary aficionados. During the forum, DET shared opportunities with industry stakeholders in the gastronomy sector of forthcoming calendar of events, new content series, activations and partnerships taking place to support and promote the F&B industry, with the aim of further strengthening the city’s dynamic ecosystem of more than 13,000 restaurants and cafés and rallying their support in further enhancing the city’s reputation as a year-round global gastronomy hub. As the industry looks forward to 2023, DET also unveiled new details of the 10th anniversary edition of the much-anticipated Dubai Food Festival (DFF).  Taking place from 21 April – 7 May 2023, DFF 2023 will showcase the depth, diversity and creativity of Dubai’s gastronomy offering through an expanded programme of events and activities, celebrating home-grown concepts, Emirati and international cuisine, as well as global trends and the chefs, culinary pioneers, gourmet thought leaders and tastemakers that continue to reflect and inspire Dubai. During the 17-day DFF …

The vibrant and varied culture of Hungary is a dialogue of ages and fates, captivating tourists with its folkloric tales, classical exuberance and modern expressions. Art and culture are a cornerstone of daily life for many Hungarians where originality, artistic expression and virtuosity are highly regarded. Indeed, Hungarian intellectual and cultural heritage is recognized by UNESCO as an Intangible Cultural Heritage. As such, in 2023 Hungary is looking to position and promote its cultural pedigree in all its forms to become the European must-visit hub for Middle Eastern travellers interested in theater, concerts (both classical and modern), festivals, museums, and art galleries. For the first three months of 2023 a number of key exhibitions and events will be highlighted, including the first complete exhibition of El Greco’s work at the Museum of Fine Arts in Budapest, which will be held until 19 February 2023. The exhibition seeks to provide a broad overview of the life’s work of one of the foremost masters of European art, Domenikos Theotokopoulos, most widely known as El Greco, by presenting the complexity of his visual world and sweeping stylistic development. For more information, click here. Tchaikovsky’s Nutcracker and music has for decades been an essential part of life for many Budapest residents with many families experiencing the opera as part of their annual festive season traditions. Playing at the Hungarian State Opera in Budapest until January 15, 2023, the opera house itself has recently undergone extensive renovations, making this year a particularly poignant time to visit. For more information on performance dates, click here. A lot more is on offer too, including: Museums and Galleries: Explore the National Gallery in Buda Castle in Budapest, home …

Footgolf, a sport combining football and golf, is set to take center stage at Sharjah Golf and Shooting Club for the ‘Sharjah International Footgolf Tournament’ from 12 to 14 January 2023. The Professional Footgolf tournament will take place at Sharjah’s world-class country club, with some of the world’s best players traveling to the Emirate from across the globe to participate. The event will bring together over 140 players from more than 20 different nationalities to take on the challenging course. Organised by Sharjah Commerce and Tourism Authority (SCTDA) in partnership with Sharjah Sports Council and Professional Footgolf Tour, The Sharjah International Footgolf Tournament will host the world’s top footgolf players, with both men and women competing for cash purses over a two-day competition, utilising an 18-hole, stroke-play format. The tournament will consist of four players per group, teeing off every six minutes. Players will compete across two days, vying for more than $40,000 in total prize money. The event is also open to amateur footgolf players based in UAE with a prize fund of $1,500 up for grabs, with these players also eligible for the overall fund. While Footgolf tournaments have taken place all over the world to date, the Sharjah International Footgolf Tournament will be the first of its kind within the GCC. “We’re thrilled to be bringing the region’s first footgolf tournament to Sharjah. We have a line-up of world-class footgolf players flying in from all over the world, and we’re excited to show them the beauty of the UAE and everything Sharjah has to offer” said Dan Ferretti, Co-Chairman of Professional Footgolf Tour. “While there are some immaculate golf courses across the UAE, to date there have …

Laguna is a province just southeast of Manila in the Calabarzon region (or Region IV-A). Endowed with numerous mineral hot and cold springs, majestic waterfalls, and protected forest areas teeming with a great diversity of flora and fauna, the province is a cluster of destinations for eco-tourism, wellness visits, and leisure activities. The region is also well-known for its Spanish colonial-era art of embroidery and woodcarving. Tayak Nature, Adventure and Wildlife (TANAW) Park Tayak Hill has been a key attraction for tourists to the region. It is situated in Rizal right beside Mount San Cristobal (a dormant volcano) and dubbed as ‘The Biker’s Heaven of Laguna’, frequented by bikers and pilgrims alike. Nuvali Evoliving Shopping Nuvali is both a lifestyle and cultural centre that celebrates local architecture, artistry, and design. With 400 stores that comprise retail, dining and entertainment, lifestyle, and fashion segments, the destination offers a relaxed and leisurely shopping experience. Enchanted Kingdom Enchanted Kingdom is the first theme park in the Philippines. It offers world-class rides, spellbinding entertainment, delectable food delights, and a variety of unique souvenir items for all ages. Visitors to the park can enjoy the fascinating sights and sounds of seven themed zones and experience exciting events and amazing attractions. AGILA: The EKsperience is the first and only flying theatre in the Philippines, at the Enchanted Kingdom. It is an exhilarating multi-sensory adventure that takes park entertainment to incredible heights. Visitors can be part of the magical virtual experience as AGILA: The EKsperience takes them on a thrilling journey across the Philippines’ majestic mountains, breathtaking beaches and incredible islands, right in the comfort of their own seat! Mount Makiling Forest Reserve Mount Makiling Forest Reserve …

On the sidelines of the recently concluded WTTC summit, a memorandum of understanding was signed between the Sultanate of Oman and the Kingdom of Saudi Arabia as part of their participation in this prestigious international forum. This agreement aims to develop the tourism sector of both countries through the exchange of experience, active participation in various tourism-related events, and mutual cooperation in several areas and initiatives related to the tourism sector. As part of the MoU, the OMRAN Group and the Godoba platform, and the Saudi Arabia-based Al Matar Group for Travel and Tourism, signed a strategic partnership agreement as one of the first initiatives under the new MoU, further strengthening the role of the private sector in supporting the tourism development efforts of the two brotherly nations. The agreement aims to drive digital transformation in the tourism sector through the partnership between the Al Matar App, known to be one of the fastest-growing apps in the region over the last three years, and the Godoba platform, which received the Best Arab OTA Award in 2019. The agreement is expected to pave the way for both parties to expand regionally and internationally. The signing of the agreement was overseen by His Excellency Salem bin Mohammed Al Mahrouqi, the Minister of Heritage and Culture for the Sultanate of Oman, and His Excellency Ahmed Al Khateeb, Minister of Tourism for Saudi Arabia. For over 30 years, WTTC has conducted research on the economic impact of Travel & Tourism in 185 countries and issues such as overcrowding, taxation, policy-making, and many others to raise awareness of the importance of the Travel & Tourism sector as one of the world’s largest economic sectors. The …