Category Archives: NTO (National Tourist Offices)

NEOM opened its first U.S. office in New York City which will serve as a base for NEOM’s business across the United States. NEOM’s latest international office at 50 Hudson Yards in Manhattan follows the launch of its London office in November 2023. Honored guest, HRH Ambassador Reema Bandar Al Saud, Saudi Arabia’s Ambassador to the United States, attended the official opening at the invitation of Nadhmi Al-Nasr, CEO of NEOM, who hosted the occasion, and addressed the distinguished guests and strategic partners in attendance. The New York City office will further strengthen existing relationships between NEOM and U.S. entities and present an opportunity to explore new partnerships and sources of investment from the United States. Close collaboration with innovative and world-leading U.S. industries, corporations, and investors, will accelerate NEOM’s efforts to address global challenges by redefining livability, business, and conservation. HRH Ambassador Reema Bandar Al Saud, said: “We are delighted for NEOM to open an office in New York. The potential impact of NEOM extends far beyond Saudi borders. By serving as a catalyst for innovation, sustainable development, and economic diversification, NEOM has the power to inspire similar initiatives around the world – driving positive change and serving as a blueprint for the cities of tomorrow.” Nadhmi Al-Nasr, CEO of NEOM, said: “In order to continue to achieve the vision of NEOM, it is imperative that we work alongside global partners that can accelerate our efforts. We chose New York City as our second international NEOM office due to its position as a global capital for business and finance. NEOM has already established many investments and partnerships with U.S. entities, and through this office, we intend to build our relationships …

In January 2024, Qatar recorded the reception of 702,800 visitors, marking the highest monthly level of visitor entries ever. The Gulf Cooperation Council (GCC) countries took the lead in terms of the total number of visitors, accounting for 53% of the overall visitor count. These numbers coincide with the significant event at the beginning of the year, the AFC Asian Cup Qatar 2023™️. Qatar presents a diverse tourism scene that blends cultural heritage with modernity and development. The country offers visitors various experiences catering to all tastes, from cultural exploration to sports and adventure, as well as artistic exhibitions and educational conferences.

The Department of Tourism Development in Ajman is introducing authentic Emirati culture and cuisine for an immersive experience for visitors by strategic partnerships with 4 and 5-star hotels in the Emirate of Ajman. This new step is part of the coordination between the concerned authorities to enhance the tourism scene and cultural interaction in the Emirate of Ajman, as well as to achieve the Department’s vision to support the sustainable development of the tourism sector. These steps are in line with the Department’s strategic vision, which announces a special initiative entitled “Training Hotel Chefs to Prepare Emirati Popular and Traditional Dishes”. The aim of this initiative is to enhance the tourist experience by enriching their experience by tasting the authentic flavours of Emirati cuisine, in preparation for the holy month of Ramadan in 2024. Recognising the pivotal role culinary experiences play in attracting tourists, the department relied on the expertise of Emirati chef Khulood Ateeq. H.E. Mahmoud Khalil Al Hashemi, Director General of Ajman Tourism Development Department, said: “Emirati cuisine is a cornerstone of our cultural heritage and we believe that by incorporating these authentic flavours into the tourism experience, we can create an immersive experience for visitors. Through this unique collaboration with prestigious hotel establishments and the expertise of our Emirati chefs, we are not only promoting Emirati culinary traditions, but also positioning Ajman as a culinary destination in its own right.” Ms. Sarah Al Suwaidi, Head of Strategic Partner Relations, added: “This initiative is in line with the overall mission of Ajman Tourism Development not only to attract tourists to Ajman but also to provide them with unique and immersive experiences. Combining cultural richness with culinary excellence, Ajman …

The Abu Dhabi Convention and Exhibition Bureau (ADCEB) reaffirmed its commitment to further developing the emirate’s Meetings, Incentives, Conferences, and Exhibitions (MICE) sector with the renewal of its Memorandum of Understanding (MoU) with the China MICE Advisory Group at a signing ceremony recently at Louvre Abu Dhabi. The China MICE Advisory Group, a committee of key Chinese MICE trade partners and media, was established by ADCEB in 2019 to gain insights into MICE and business travel trends unique to the dynamic Chinese market. As the first-ever dedicated advisory committee in China created in partnership with ADCEB, its formation reflects ADCEB’s proactive approach to engaging with the growing outbound MICE sector from China. The China market ranks among Abu Dhabi’s top source markets for tourism and MICE, reflecting a strong bilateral relationship. As the demand for outbound MICE in China increases, approaching levels comparable to the country’s outbound leisure market, a substantial surge in outbound Chinese MICE is expected in 2024. H.E. Saleh Mohamed Al Geziry, Director General for Tourism, Department of Culture and Tourism – Abu Dhabi said, “Our thriving partnerships with China and a proven track record of attracting tourists and business travellers to Abu Dhabi underscores the strength of this partnership. This renewal will enable us to continue to share knowledge and strategically plan for our tourism future, in line with our commitment to promoting and preserving the emirate’s heritage, culture and tourism assets. Our continued collaboration empowers our efforts while significantly contributing to the growth of inbound visitors from China, solidifying Abu Dhabi as a destination of choice globally.” As part of Abu Dhabi’s broader efforts to boost international MICE arrivals from China, the partnership aims to incentivise …

The official tourism authority of the Caribbean island country is reporting an impressive 32% increase in travellers from the GCC in 2023, compared to the previous year. dnata has partnered with Visit Barbados as it aims to attract more travellers from the GCC region.  Latest passenger arrivals demonstrate notable growth in travel to Barbados from the UAE, Saudi Arabia, and Qatar. Popular locations across the island with GCC travellers include its capital, Bridgetown, and the world-renowned beaches lining the island’s West Coast and South Coast, where many of its luxury villa and all-inclusive resort accommodation, high-end dining, and entertainment options reside. Visit Barbados has appointed Dubai-based dnata Representation Services as its exclusive sales, marketing, and PR representative in the GCC, to bring the latest news, exclusive rates, bespoke itineraries and more from the destination to travellers in the region. The partnership will focus on showcasing trending experiences for 2024, including travel packages for the highly anticipated ICC T20 World Cup games set to be played in Barbados this year, with the key objective of growing passenger numbers into the country. Rakhi Purohit, Head of Representation Services at dnata, commented: “We are proud to partner with Visit Barbados and look forward to promoting the island as a high-value, sophisticated and multi-faceted destination. In-focus will include the island’s impressive luxury accommodation product, fabulous gastronomic scene, and wide range of unique activities and attractions, from Barbados Sailing Week to eco-adventure experiences, and beyond.” Barbados Minister of Tourism and International Transport, Hon. Ian Gooding-Edghill, added: “Barbados presents an alluring long-haul holiday destination from the GCC. With excellent one-stop connectivity, our partners at dnata can support local travellers with the latest in travel, accommodation, and …

Sharjah Light Village opens to visitors from 1st February 1st 2024 ahead of the Sharjah Light Festival which begins from 7th to 18th February 2024. Last year Sharjah Light Village attracted over 180,000 visitors from across the globe. Speaking at the event, HE Khalid Jasim Al Midfa, Chairman Sharjah Commerce and Tourism Development Authority shared, “this year there are so many new immersive experiences and new small and medium enterprises joining us, almost 55 companies here located in the University City Hall in the Light Village and there are 12 locations in the Sharjah Light Festival in total across the emirate of Sharjah, the main city, Al Hamriyah and Khorfakkan and Kalba. Each location will give a different experience and different memory for our visitors from here and abroad and inshallah it will be forever. 15 international artistes participating in making these amazing installations and amazing artwork and video mapping in our iconic buildings in Sharjah and hope that our guests from everywhere from UAE and abroad enjoy their time during this month. ”  Personifying the rich heritage and culture of Sharjah to visitors and residents, Sharjah light festival will kick off in 12 iconic locations across the emirate. Year on year this event has become a key highlight which attracts tourists from across the globe. Various artists from different parts of the world participate and display their skills and they contribute immensely in terms of bringing out the rich heritage of the cultural emirate of Sharjah. Sharjah Light Festival continues on its journey of excellence and innovation, continuously updating its visions and ideas, developing the technologies it relies on, and adapting to new developments, in order to ensure sustainable, …

Sharjah government launched a brand new identity for the emirate developed according to the identification of the strengths and distinctive features of Sharjah, as well as its attractiveness for tourism, living, working, studying, and investing. It represents an open invitation to the world to explore the richness and diversity that Sharjah possesses, along with its tremendous opportunities and potential. It also provides a wide range of promising prospects across various cultural, educational, economic, social, and entertainment sectors. Sheikh Sultan bin Ahmed bin Sultan Al Qasimi, Deputy Ruler of Sharjah and Chairman of the Sharjah Media Council, attended on Sunday at Al Noor Island , the launch of the new Sharjah identity, which reflects all its visual and cultural components, expresses its distinguished cultural and artistic heritage. Sheikh Sultan bin Ahmed was received upon his arrival at the ceremony for the launch of the new Sharjah identity by: Sheikh Khalid Bin Isam Bin Saqer Al Qassimi, Chairman of the Civil Aviation Department; Sheikh Fahim bin Sultan Al Qasimi, Chairman of the Department of Government Relations (DGR) ; Sheikh Majid bin Sultan Al Qasimi, Head of the Districts and Villages Affairs Department; Sheikh Saud bin Sultan Al Qasimi, Director General of the Sharjah Digital Department; Sheikh Sultan bin Abdullah bin Salem Al Qasimi, the Director of the Statistics and Community Development Department; Sheikh Salem bin Mohammed bin Salem Al Qasimi, Director of Tourism and Commerce Development Authority; His Excellency Dr. Abdullah Belhaif Al Nuaimi, Chairman of the Sharjah Consultative Council and a number of senior officials, Heads and directors of government departments and a group of media professionals. On that occasion, Sheikh Sultan bin Ahmed bin Sultan Al Qasimi said: “The new identity represents a …

As Valentine’s Day approaches, seize the opportunity to whisk your loved one away to enchanting destinations that paint the perfect backdrop for some quality time. The Philippines, with its diverse landscapes and intimate settings, offers an array of charming and delightful escapes. Here’s a curated selection of dreamy destinations that promise unforgettable moments. Pink Sand Beaches Add a blush of unique allure of pink sand beaches made possible by the countless particles of crushed red organ-pipe coral, visible in every handful of sand. Explore the pink sands of Santa Cruz Island and Great Santa Cruz Island in Zamboanga City, where the shores blush beneath the sun’s warm embrace. For a more secluded escape, discover the blush-toned sands of Subic Beach in Matnog, Sorsogon, or the hidden gem of Silaqui Island in Northern Samar. Tagaytay Nestled amidst rolling hills and about 90 minutes away from the country’s major entry point– Ninoy Aquino International Airport, Tagaytay stands as a haven for couples seeking tranquility. Share a quiet moment overlooking Taal Volcano, take a romantic boat ride on Taal Lake, and indulge in the cozy charm of Tagaytay’s bed-and-breakfasts. The cool climate and scenic vistas create an idyllic setting for love to flourish. Bohol Bohol, with its lush landscapes and natural wonders, offers a romantic escape for nature-loving visitors. Hop on a cruise along the Loboc River, explore the iconic Chocolate Hills with its verdant slopes that transform into a dreamy hue during this time, and visit the tarsier sanctuary. Additionally, February provides excellent conditions for underwater adventures. Take a dip and dive into the vibrant underwater world with your loved one by snorkeling or diving in Balicasag Island, a marine sanctuary teeming with …

The third Qemam International Festival for Mountain Performance Arts, held in Saudi Arabia’s Asir region, presented a stunning array of performances from both local and international troupes. Featuring participants from 45 local and international groups and showcasing 40 distinct types of Saudis, Arab, and international mountainous performance arts, the festival’s goal was to foster international cultural exchange and celebrate the rich legacy of mountain performing arts. The Chinese group left a lasting impression with their mesmerizing performances. The first, a traditional Yao dance called “Long Drum” from the Han dynasty, showcased the group’s artistic prowess. Their second performance, “Bronze Drum,” seamlessly combined traditional art, music, and skilled group performance, providing a unique and enchanting experience. Japan contributed to the cultural tapestry with a performance group presenting three distinct arts: Kokiriko Bushi, Hanagasa Ondo, and Genroku Hanami Odori. The Spanish group, on the other hand, enraptured the audience with three performances set to Spanish music tunes, showcasing the authenticity and heritage of these arts. Sudan brought forth the ancient art of Sudanese Ardah, while Jordan presented the vibrant ‘Dabkah’ with about twenty variations. Lebanon’s performance group displayed the art of Dabkah at eight heritage sites, emphasizing its significance in the Levant. The Moroccan group exhibited the famous Ahidouss, Obidat Al-Rama, and captivating solo and group performances of Amazigh Mountains. An Iraqi group presented the art of ‘Gobi’ at eight heritage sites, and the Yemeni performances depicted the rich legacy and heritage through ‘Al-Samrah’ from Yafi and Al-Awd Mountain performance arts. Italy showcased three mountain arts – Mediterraneo Performance Arts, Old Ttarantella, and Ballad of SanCalogero. The Uzbekistani group delighted the audience with ‘Lyasgi,’ a performance that highlighted individual and group skills, …

Saudi’s national tourism brand ‘Saudi Welcome To Arabia’ has kicked off another global marketing campaign featuring football legend and Saudi Tourism Ambassador, Lionel Messi. Launching across key target markets in Europe, India and China, the “Go Beyond What You Think” campaign is anchored on consumer insights, which revealed there are still common misconceptions about the destination, and invites audiences to experience the incredible and vibrant cultural transformation taking place across Saudi. Those that know Saudi are encouraged to share positive experiences and memories on TikTok and social channels using the bi-lingual hashtags #ShareYourSaudi and in Arabic #السعودية_بعيونك,. The latest ‘Saudi Welcome to Arabia’ brand campaign is a combination of TV, Social, Digital, and OTA tactics activated over a three-month period. It is the latest in a series of initiatives by Saudi Tourism to foster broadening of perspectives, and bridging cultures through tourism. The campaign brings to life the UN Tourism, ‘Tourism Opens Minds’ Initiative that launched on World Tourism Day in Riyadh in September 2023, which extends a compelling invitation for travelers to broaden horizons and explore uncharted corners of the world. Governments and industry were presented with a special pledge, calling on them to promote new and under-appreciated destinations while consumers pledged to ‘be open-minded to new cultures and destinations, holding an open heart while travelling’ Lionel Messi is one of many leading international figures who took that pledge. Messi has a fond connection with Saudi being a frequent visitor to the country, including most recently with his wife, Antonella and their two children last Spring. Both Messi and his family have expressed delight in their Saudi experiences and a desire to continue visiting the country. Boldly addressing these …