Category Archives: NTO (National Tourist Offices)

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) is participating in ITB Berlin 2025 showcasing Abu Dhabi’s dynamic tourism landscape, DCT Abu Dhabi leads the delegation of 40 partners and stakeholders at the Experience Abu Dhabi stand, including Yas Island, Air Arabia, Ethara, ITL, Grand Hyatt Abu Dhabi, Orient Tours, Saadiyat Island, Al Dhafra Hotel, teamLab Phenomena and many more. DCT Abu Dhabi will also share expert insights on the MICE sector, with Abdulla Yousuf, Director of International Operations, delivering a keynote and participating in a panel discussion on industry trends at 4:00 PM on 4 March at Hall 7.1b Green Stage. Located within Hall 2.2, at Stands 200 and 200A, DCT Abu Dhabi will make key announcements during the event, reinforcing its commitment to building a robust, future-focused tourism and cultural ecosystem. Abdulla Yousuf, Director of International Operations at DCT Abu Dhabi, said: “Our presence at ITB Berlin reflects DCT Abu Dhabi’s commitment to promote, protect, and progress the emirate on a global stage, fostering key partnerships that bring tangible benefits to residents and visitors, as well as long-term opportunities within the industry. Each conversation and connection is an opportunity to highlight Abu Dhabi as a premier tourism and cultural hub, while paving the way for future collaborations that drive sustainable growth for our stakeholders.” One of DCT Abu Dhabi’s key launches is the Welcome Pass, delivered in collaboration with Alike, a social travel marketplace. Provided at Abu Dhabi airport on arrival, this fully digital, seamless booking and redemption solution will enable travellers to explore Abu Dhabi’s unique range of cultural sites and entertainment attractions and with greater ease and convenience. DCT Abu Dhabi is also …

Sharjah is set to participate at ITB Berlin, taking place from 4- 6 March 2025. The Sharjah Pavilion, spearheaded by the Sharjah Commerce and Tourism Development Authority (SCTDA), will feature a robust delegation of 19 government and private entities. These representatives will showcase the wide-ranging tourism offerings of Sharjah, spanning various sectors of the tourism and hospitality industries, as well as experiential staycations including culture, entertainment, environment and adventure. This participation underlines Sharjah’s dedication to bolstering its reputation as a top-tier tourism destination in the region. H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, stated, “Our involvement in ITB Berlin 2025 reaffirms our commitment to enhancing Sharjah’s status as a prime tourism destination in the region. Through strategic alliances and innovative initiatives, we aim to underscore Sharjah’s contribution to the future of sustainable and responsible tourism while emphasizing our commitment to providing genuine and enriching tourism experiences.” The Sharjah delegation comprises government bodies such as the Environment and Protected Areas Authority (EPAA), Sharjah International Airport Authority, Sharjah Museum Authority, Sharjah Investment and Development Authority (Shurooq), Sharjah Institute of Heritage, Sharjah Sports Council, Sharjah Classic Cars Club, and Sharjah International Marine Sports Club. Private sector participants include Air Arabia, Sharjah Airport Travel Agency (SATA), ARADA Real Estate Development Company, Sharjah National Hotels (SNH), Sharjah Coral Beach Resort, Sheraton Sharjah Beach Resort & Spa, Occidental Sharjah Grand, Sharjah Golden Sands Hotel, Sharjah Golden Tulip Hotel, and TravTalkME Magazine. The objective of this participation is to enhance Sharjah’s global visibility, increase awareness about its diverse products and tourist attractions, boost Sharjah’s status as a leading destination for family and leisure tourism, exchange best practices with global tourism sector decision-makers and experts, and explore …

The Dubai Department of Economy and Tourism (DET) has awarded 153 hotels with the Dubai Sustainable Tourism (DST) Stamp in the initiative’s second cycle. This marks a 118% increase from the 70 hotels recognised in last year’s inaugural edition, reflecting the commitment of the hospitality sector in Dubai to prioritising sustainability, and reinforcing the city’s growing reputation as a sustainable destination. The DST Stamp, which was launched in July 2023, recognises hotels that have demonstrated exceptional commitment to sustainable practices, aligning with Dubai’s ambitious environmental goals and vision for a green future. Hotels are evaluated against a comprehensive set of ‘19 Sustainability Requirements’, covering areas such as energy efficiency, water conservation, waste management, and staff engagement. The awards, which feature a three-tier recognition system in gold, silver and bronze categories, were officially announced at an exclusive ceremony held on 26 February at Atlantis The Royal. Contributing to broader clean energy targets and the United Nations Sustainable Development Goals (UNSDGs) 2030, the DST Stamp initiative is also in line with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. As part of the wider DST programme, the recognition is designed to elevate the environmental performance of the hospitality sector. Rated for their performance in 2024, 18 hotels achieved the gold tier – including Atlantis, The Palm; Atlantis The Royal; Jumeirah Al Qasr; Jumeirah Dar Al Masyaf; Le Royal Méridien Beach Resort & Spa; and Grosvenor House, a Luxury Collection Hotel, Dubai – while 64 earned silver and 71 received bronze. These hotels underwent rigorous assessments by third-party independent assessors as part of the Dubai Government Excellence programme, ensuring …

teamLab Phenomena Abu Dhabi will officially open its doors to the public in Saadiyat Cultural District Abu Dhabi on 18 April 2025, announced by the Department of Culture and Tourism—Abu Dhabi (DCT Abu Dhabi), Miral, the leading creator of immersive destinations and experiences in Abu Dhabi, and art collective teamLab. The 17,000 sqm multi-sensory art experience is operated by Miral Experiences, a subsidiary of Miral, and will include massive transformative exhibits that take guests on a sensory-rich journey that transcends the ordinary. The exhibits engage sight, sound, and touch, encouraging guests to expand the way they feel, connect and interact with the world around them. Sitting at the intersection of art, science, and technology, the artworks do not exist independently—the environment creates various phenomena that become the artwork, offering a dynamic, ever-evolving guest experience, and ensuring that no two visits will be the same. HE Mohamed Khalifa Al Mubarak, Chairman of DCT Abu Dhabi, said: “Saadiyat Cultural District is a testament to Abu Dhabi’s commitment to preserving heritage while embracing a forward-looking vision. The District will convey a message of cultural diversity that will become more powerful over time, creating global connections, inspiring cultural exchange, and fostering new ways of thinking to support the region, the global South and the world. We believe in the diversity of artistic expression and teamLab is the perfect partner to provide immersive art experiences that push the boundaries of art and technology. Together, we are redefining what is possible expanding our horizons and forging deeper connections in ways never seen before.” HE added: “Once opened, teamLab Phenomena Abu Dhabi will offer an immersive journey that sparks infinite curiosity and imagination in all who visit. At …

Wego announced its strategic partnership with the Jordan Tourism Board, a collaboration dedicated to showcasing the incredible experiences and destinations that make Jordan a must-visit travel destination. This partnership marks a significant step in promoting Jordan as a premier hub for culture, adventure, and relaxation, celebrated for its rich heritage, breathtaking landscapes, and unparalleled hospitality. Together, Wego and the Jordan Tourism Board aim to inspire travelers from around the globe to explore Jordan’s wonders and create unforgettable memories. Commenting on the partnership, Mamoun Hmidan, Chief Business Officer at Wego, said: “We are incredibly excited to partner with the Jordan Tourism Board to bring the magic of Jordan closer to our global audience. Jordan is a destination like no other, offering an extraordinary blend of history, adventure, and hospitality. Through this collaboration, we aim to inspire travelers to explore Jordan’s iconic landmarks and discover its hidden treasures, creating memories that will last a lifetime.” Jordan is a treasure trove of unique and enriching experiences. Visitors can walk through history in the ancient city of Petra, one of the New Seven Wonders of the World, and experience the magic of the desert in Wadi Rum, famously known as the “Valley of the Moon”. Beyond its iconic landmarks, Jordan offers travelers the chance to connect with its warm and welcoming people and uncover lesser-known gems that make every journey truly special. This collaboration reflects a shared vision of fostering sustainable tourism while amplifying Jordan’s position as a global travel destination. It will include targeted campaigns, innovative storytelling, and exclusive initiatives to highlight the country’s unique offerings and encourage travelers to dive deeper into Jordan’s culture and traditions. Adding to this, Dr Abed Al …

 The Dubai Department of Economy and Tourism (DET) has signed a strategic memorandum of understanding (MoU) with Amadeus to facilitate a city-wide ecosystem for the rapid prototyping of travel tech solutions, and further enhance Dubai’s capabilities as a leading hub for travel innovation. Building on their well-established collaborative relationship, the two entities will focus on advancing travel technology, enhancing visitor experiences, and strengthening Dubai’s tourism ecosystem, creating a platform to build on the record 18.72 million international overnight visitors that came to the city in 2024. The MoU was signed by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Maher Koubaa, EVP Travel Unit and MD EMEA, Amadeus, and is poised to contribute to achieving the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global city for business and leisure. DET and Amadeus currently cooperate across multiple areas including Strategic Travel Data and Analytics, Programmatic Travel Advertising, and B2B Travel Marketing, and the MoU establishes a framework for expanding this collaboration. It also paves the way for Amadeus to set up a Centre of Excellence in Dubai to promote initiatives in key areas such as enhancement of the traveller journey experience, with a focus on leveraging biometrics, airport experience optimisation, access management, touchless payments, and air capacity development. Furthermore, it will support local and global start-ups and enhance travel intelligence reporting for hospitality and destinations. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), comments: “This partnership with Amadeus marks a transformative step in our journey to further consolidate Dubai’s position as a multifaceted innovation hub and reflects our …

Korea Tourism Organisation won ‘Most engaging travel events organised by an NTO in the Middle East’ at the seventh edition of the Arabian Travel Awards 2024. “It was fantastic, great entertainment, excellent line of awards, and we are overwhelmed because we won in three different categories. We would just make sure that we come back again and we won even more awards. Arabian Travel Awards are highly credible, and I call them the Oscar of our travel industry in the Middle East, so fantastic.”-Glenn Johnston, Representative, Korea Tourism Organization

Qatar Tourism will be hosting the 51st UN Tourism Regional Commission for the Middle East in Doha on 12th February 2025. The meeting will bring together tourism ministers, senior officials, and experts from various countries in the region, as well as leadership from the United Nations World Tourism Organization (UN Tourism). The selection of Doha as the host city underscores Qatar’s growing status as a regional and global hub in the tourism sector and its leadership role in promoting both regional and international cooperation. This is especially significant considering the country’s recent successes in hosting major global events, most notably the FIFA World Cup 2022™. During the meeting, the UN Tourism will present reports on the sector’s performance for the 2024-2025 period, and future policies and plans will be discussed. HE Mr. Saad Bin Ali Al Kharji, Chairman of Qatar Tourism and Chair of the Board of Directors of Visit Qatar, stated: “Hosting the 51st meeting of the UN Tourism Regional Commission for the Middle East reflects our steadfast commitment to enhancing regional cooperation and developing the tourism sector as a key driver of economic and social growth. Qatar has proven its capability to organise and host major international events, establishing itself as a global model for sustainable tourism. We are confident that this meeting will further advance regional cooperation in the tourism sector, and we look forward to exchanging ideas and expertise with partners from across the region to bolster the Middle East’s position as a unique global tourism destination.” In addition to the ministerial sessions and official meetings, the conference titled “Sports Tourism and the Tourism Industry Post-World Cup” will be held on February 13th at the Sheraton Grand Doha …

Louvre Abu Dhabi celebrates a record-breaking 1,422,021 million visitors in 2024, marking its highest attendance since its grand opening and bringing the total visitor count to over 6 million. This achievement showcases the museum’s dedication to creating meaningful cultural connections through world-class exhibitions, engaging educational initiatives, and immersive visitor experiences. Reflecting its global appeal, international visitors made up 84% of total attendance, with UAE residents comprising the remaining 16%. Across all visitors—both international and residents—China and Russia led with 12% each, followed by India (7%), and France and the UK (6% each). This underscores the museum’s broad reach as well as its cherished role within the local community.

Visit Qatar successfully concluded its first roadshow in Kuwait, held in partnership with Go Beyond, the leading representative agency supported by Gulf Travel. The tour provided an exclusive platform to promote Qatar as an exceptional destination for leisure and business tourism, highlighting its distinctive offerings, including short breaks, winter vacations and stopover experiences. The tour brought together several key partners in Qatar’s tourism sector, including Qatar Airways and some of Qatar’s finest hotels. along with 150 industry leaders from prominent tour operators and travel agents in Kuwait. Attendees participated in productive networking sessions that contributed to building strategic working relationships. Attendees also witnessed a personalized presentation that showcased Qatar’s diverse tourism landscape, world-class attractions, and its growing role as a major travel hub in the region. To add to the excitement, the tour also included a special draw, where the winners received two nights at the participating hotels. Kuwait is one of the main markets for Visit Qatar, with Doha welcoming more than 170,000 visitors from Kuwait in 2024, looking for a world-class tourism experience with a family-friendly atmosphere. Qatar welcomes visitors arriving by land, air or sea, where citizens of 102 countries can enter without a visa. Just a short trip can allow visitors to enjoy Qatar’s winter season, spend time in luxury resorts and keep up with vibrant cultural offerings and experiences, all in close proximity to the heart of Doha. GCC travellers can also take advantage of exclusive offers and discounts on a variety of services and offers through the ‘Visit Qatar Pass’, available on the Visit Qatar app. Visit Qatar Pass offers its users discounts ranging from 30-50% across a wide range of categories, including food …