Category Archives: NTO (National Tourist Offices)

Building on Singapore’s visa-free travel programme, the tripartite highlights the city’s unique proposition as a green metropolis where luxury retail, world-class attractions and trendy lifestyle entertainment offerings create extraordinary experiences for Saudi visitors Almosafer strengthened its strategic partnership with Singapore Tourism Board and Changi Airport Group through a Memorandum of Understanding (MoU) signed in Dubai. The agreement builds on the successful joint marketing campaign in Saudi Arabia launched last year. The enhanced collaboration will feature an integrated marketing campaign showcasing Singapore’s distinctive appeal through a prominent Saudi influencer. Leveraging Almosafer’s extensive regional network and omnichannel presence, the campaign will highlight Singapore’s unique experiences tailored for Saudi visitors. Singapore’s world-renowned landmarks, from the architectural marvel of Marina Bay Sands to the spectacular wildlife sanctuaries in the Mandai Wildlife Parks and the futuristic Gardens by the Bay, promise Saudi visitors an extraordinary urban escape where city sophistication meets natural wonder. The destination’s extensive network of halal-friendly amenities ensures a welcoming experience for Saudi guests. The city-state’s year-round calendar of signature events adds another dimension to its appeal. Visitors can experience the high-octane thrills of the Singapore Grand Prix, complete with world-class entertainment and concerts, immerse themselves in cultural celebrations like the vibrant Deepavali festivities in Little India, or enjoy the enchanting Christmas lights along the prestigious Orchard Road shopping belt. As the first stop of a memorable journey to Singapore, Changi Airport offers travellers a warm and inspiring welcome, setting the tone for an unforgettable experience. Renowned for its seamless blend of innovation and hospitality, Changi delights passengers with world-class attractions, including the iconic Jewel Changi Airport where visitors can step right up to the breathtaking HSBC Jewel Rain Vortex, immerse in …

As part of Visit Qatar’s commitment to digital innovation and smart tourism, an official WhatsApp channel has been launched, offering an interactive and live platform that allows visitors and residents to view Qatar’s top tourist attractions, cultural events and major activities in real time. The new channel provides a seamless subscription experience that acts as a one-way communication tool, where selected updates are sent directly to users’ phones, ensuring that they receive reliable and personalized information tailored to their interests. Subscribers benefit from interactive media content, polls and instant alerts, reflecting Visit Qatar’s use of WhatsApp – one of the world’s most widely used social media platforms – as an innovative and accessible tool that supports its overall digital strategy. WhatsApp is available to international visitors wishing to plan their trip to Qatar, as well as residents looking for constant updates on the unique events, landmarks and experiences in the country. This initiative underscores Visit Qatar’s pioneering role in driving innovation to enhance tourism experiences.

Saudi Tourism Authority (STA) has signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, marking a new chapter in their mutual commitment to driving tourism and enhancing the Kingdom’s global visibility as a leading destination. The MoU outlines a strategic framework for collaboration, with both parties set to explore opportunities that align with the goals of Saudi Vision 2030 and the Kingdom’s ambition to welcome 150 million visitors annually by the end of the decade. As part of this partnership, Saudi Tourism Authority and Radisson Hotel Group will evaluate a range of potential initiatives. These include amplifying the visibility of the ‘Visit Saudi’ brand across Radisson’s global marketing platforms and developing co-branded campaigns that spotlight Saudi Arabia’s diverse attractions. Basel Talal, Managing Director, KSA, Kuwait & Levant Radisson Hotel Group, commented: “Saudi Arabia is one of the most dynamic travel destinations globally, and we are proud to support its tourism ambitions through this MoU with the Saudi Tourism Authority. This agreement sets the foundation for impactful collaborations that will enhance the Kingdom’s visibility, attract new travelers, and offer unforgettable experiences to guests across our growing portfolio of hotels in Saudi Arabia.” With nearly 50 hotels operating and under development across the Kingdom, Radisson Hotel Group is a major hospitality partner supporting Saudi Arabia’s tourism transformation and Vision 2030 objectives. Recent openings in the Kingdom include the launch of Radisson Hotel Group’s first hotel in Madinah, Radisson Hotel Madinh and Radisson Blu Hotel & Convention Center Riyadh Minhal, further strengthening its presence across the holy cities. Upcoming openings include Radisson Blu Hotel Riyadh Al Sahafa, Radisson Hotel Jeddah Tahlia Street, Radisson Collection Residence Riyadh, and Radisson Hotel Makkah Thakher City.

Qatar’s tourism sector kicked off 2025 with strong momentum, welcoming more than 1.5 million international visitors from January to March, driven by an integrated tourism strategy that combines major events, strategic partnerships and diverse tourism experiences that meet the aspirations of different visitors. Visitors from the GCC (36 per cent), followed by visitors from Europe (28 per cent) and Asia and Oceania (20 per cent) led the way, reflecting Qatar’s growing position as an attractive tourist destination in regional and international markets. Visitor arrivals were distributed by air (51%), land (34%) and cruises (15%), highlighting the effectiveness of Qatar’s diverse reach strategy. Eid Al Fitr 2025 recorded the highest tourist arrivals during the festive period in the past three years, with 213,500 visitors arriving over an eight-day period, an increase of 26% compared to 2024, and visitors from the GCC constituting 49% of the total visitors, recording an annual increase of 18%, while hotel occupancy reached 77%, recording an annual growth of 10%. This growth was accompanied by strong performance across the hospitality sectors, with average hotel occupancy reaching 71% and 2.6 million hotel nights sold, reflecting a significant increase in demand driven by key events such as the Qatar Web Summit, Doha Jewellery & Watches and Qatar International Food Festival. H.E. Saad bin Ali Al Kharji, President of Qatar Tourism and Chairman of Visit Qatar, said: “The achievements of the first quarter of 2025 reflect the strength of our long-term strategic approach to developing the tourism sector. By deepening collaboration locally, regionally and internationally, we continue to diversify target markets, enhance visitor experiences, and cement Qatar’s position as a vibrant year-round tourism destination. We are delighted to welcome 1.5 …

The Saudi Tourism Authority (STA) and Accor announced the signing of a landmark Memorandum of Understanding (MOU) marking a strategic partnership that will build on Saudi’s emergence as a global tourism powerhouse. This collaboration aligns with Saudi Vision 2030’s goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country’s expanding hospitality landscape. The agreement strengthens Accor’s commitment to Saudi, creating significant commercial opportunities, expanding its reach, and elevating guest experiences across its portfolio. With a network of over 45 operating hotels — representing more than 17,000 rooms across 15 brands — and 44 properties in the pipeline set to add a further 11,000 rooms, Accor is strongly positioned to contribute to Saudi’s bold tourism ambitions and rising global appeal. Under the MOU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi through digital platforms — including the dedicated Makkah Madinah Portal — and deliver curated guest experiences that inspire loyalty and drive visitation. The partnership will also drive traffic to ALL.com, strengthen engagement with the ALL – Accor Live Limitless loyalty programme, and roll out exclusive new experiences tailored to Saudi‘s diverse destinations. Duncan O’Rourke, Accor’s Chief Executive Officer, Premium, Midscale & Economy brands for Middle East, Africa and Asia Pacific said, “Accor’s strategic partnership with the Saudi Tourism Authority reinforces our long-standing presence in the country and our shared commitment to driving tourism growth. Together, we will co-create impactful guest experiences, elevate service offerings, and bring the beauty and diversity of Saudi to a global audience. The opportunity to help shape the Saudi’s tourism landscape from the ground up makes this the ideal time for strategic alignment …

Visit Qatar has signed a Memorandum of Understanding (MoU) with flynas Airways to boost travel between Qatar and Saudi Arabia. Under the agreement, the two parties will cooperate to explore opportunities to operate additional flights between Qatar and Saudi Arabia, in conjunction with hosting major events and tournaments, including the FIFA Arab Cup Qatar 2025™. The partnership will also focus on launching joint marketing campaigns aimed at promoting Qatar as a destination for visitors from the Saudi Arabian market. This agreement reinforces the solid foundation of cooperation between Visit Qatar and flynas, especially in the areas of enhancing air connectivity and implementing joint promotional campaigns during peak travel seasons. Through this partnership, both parties will continue to provide seamless travel experiences and enhance tourism between Qatar and Saudi Arabia. The signing ceremony was attended by Eng. Abdulaziz Ali Al Mawlawi, CEO of Visit Qatar, along with senior Visit Qatar officials, while flynas was represented by Mr. Stéphane Majer, Chief Commercial Officer, and Mr. Abdulelah Al Eidi, Vice President of Sales.

The Ministry of Tourism, Arts and Culture Malaysia, through its agency Tourism Malaysia announced that Malaysia welcomed 194,440 tourists from Middle East region in 2024. Tourism Malaysia also launched “Visit Malaysia”  (VM2026) latest video which highlights surreal experiences in Malaysia. The Malaysian delegation is led by The Honourable Dato Sri Tiong King Sing, the Minister of Tourism, Arts and Culture Malaysia, who is accompanied by Datuk Manoharan Periasamy, Director General of Tourism Malaysia. The delegation consists of 82 different organizations, which include five (5) state tourism boards, 34 tour operators, 35 hotels and resorts, five Tourism Products, two tourism associations alongside one airline. The Honourable Dato Sri Tiong King Sing, Minister of Tourism, Arts and Culture, said: “Our multipronged VM2026 strategy provides a comprehensive framework to boost Malaysia’s visibility, enhance destination accessibility and elevate our tourism offerings.” The VM2026 logo, a symbol of Malaysia’s vibrant culture, natural beauty, and global appeal, serves as a visual representation of the country’s readiness to welcome tourists from around the world. Adopted as the campaign’s official icon, the Malayan Sun Bear, a proud and endangered species, reflects Malaysia’s deep commitment to wildlife conservation. Designed in a lovable, animated style, the mascot is intended to resonate with audiences of all ages, evoking a sense of warmth and joy while enhancing Malaysia’s image as a welcoming and family-friendly destination. Official VM2026 theme song, titled “Surreal Experiences” captures the essence of Malaysia’s unique offerings. This song will be a key component of the campaign to attract global attention and engage visitors with the enchanting experiences Malaysia has to offer. Malaysia is eager to welcome 45 million international visitors and to achieve RM270 billion (USD60.8 billion) in tourism receipts by 2025. …

The Dubai Department of Economy and Tourism (DET) signed a strategic Memorandum of Understanding (MoU) with Visa to facilitate further increases in international tourism inflows and elevate the visitor experience across the city. The MoU will harness Visa’s data-driven insights to optimise marketing campaigns, streamline tourism services, and deliver tailored promotions for visitors. The collaboration aligns with the goals of the Dubai Economic Agenda, D33, to further consolidate Dubai’s position as a leading global destination for business and tourism, and highlights the robust public-private partnerships that continue to drive the tourism sector’s exceptional growth, evidenced by a robust Q1 performance in 2025. Dubai welcomed 5.31 million international overnight visitors in the first three months of this year, up 3% on the same period last year. The MoU was signed at the Dubai stand at ATM by His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of DET, and Dr. Saeeda Jaffar, Senior Vice President and Group Country Manager for GCC – Visa. Under the agreement, Visa will support DET’s strategic objectives by leveraging VisaNet – the world’s largest global payments network – to provide in-depth data-driven insights into visitor journeys, spending behaviours, customer preferences, seasonal trends and digital adoption. These analytics will empower DET to craft targeted marketing campaigns and customer-centric initiatives, ensuring seamless and enriching experiences for tourists. His Excellency Issam Kazim, CEO of the Dubai Corporation for Tourism and Commerce Marketing (DCTCM), part of the Dubai Department of Economy and Tourism (DET), said: “Visa has been a driving force behind Dubai’s vibrant tourism ecosystem, empowering travellers with seamless, secure, and innovative payment solutions at every step of their journey. This collaboration brings …

Visit Qatar signed a Memorandum of Understanding (MoU) with Satguru Travel to position Qatar as a preferred destination for African travellers and expand its presence across the continent. The MoU was signed by  Saleh Al Nisf, Middle East and Africa Senior Manager- International Markets, Visit Qatar, and Prakash Lalchandani, Vice President of Satguru Travel Group. Under the agreement, Visit Qatar and Satguru Travel will collaborate on the development of integrated, multi-channel marketing campaigns, leveraging Satguru’s extensive regional network, whilst also sharing market insights to better target and attract African visitors.

Sharjah Commerce and Tourism Development Authority (SCTDA) announced that Sharjah attracted approximately 1.6 million hotel guests in 2024, reflecting an 11% increase compared to 2023. This growth highlights the continuous development of the tourism sector in Sharjah. The announcement was made during a press conference held today with the participation of SCTDA alongside more than 25 government and private entities at the “Sharjah Pavilion” during Arabian Travel Market (ATM), which runs from April 28 to May 1 at Dubai World Trade Centre. The authority revealed key statistics for Sharjah’s tourism sector in 2024, noting that Russian guests ranked first with over 270,000 guests, representing an 18% increase compared to 2023. Indian guests came second with over 170,000 guests, marking a 6% rise compared to 2023. European guests saw a 16% increase compared to 2023, reaching over 100,000 guests, while Chinese guests surged to over 60,000 guests, an exceptional increase of 828% compared to 2023. Among Arab countries, Oman topped the list of hotel guests in Sharjah, accounting for 6% of total guests in 2024, followed by Saudi Arabia at 5%, Egypt at 4%, and Syria and Iraq at 3% each. His Excellency Khalid Jasim Al Midfa, Chairman of SCTDA, highlighted the latest developments from the authority, including the official launch of Sharjah’s new tourism brand campaign “Visit Sharjah.” The campaign focuses on showcasing Sharjah’s diverse tourist destinations, blending heritage, adventure, natural beauty, and modern experiences. It emphasizes the emirate’s ability to offer varied experiences catering to different types of travellers who are seeking adventure, tranquillity, family entertainment, or cultural immersion. The campaign also spotlights major events such as the Sharjah Light Festival and other annual highlights that create memorable moments …