Taiba Investments launched the new identity of its home-grown hospitality brand, Makarem. It unveils its new identity under the theme “Journey to the Origins”, with a forward-looking vision that aligns with the evolving expectations of pilgrims and visitors to Makkah and Madinah. Makarem’s new identity reflects its commitment to providing an integrated hospitality experience that enhances the spiritual journey of pilgrims and Umrah performers, with a focus on authenticity, innovation, and human touch, in alignment with the objectives of Saudi Vision 2030, which aims to diversify the economy, promote religious and cultural tourism, and build a vibrant society. Makarem has defined a comprehensive strategic framework for launching its new identity, including strengthening its presence, expanding investment partnerships, and participating in major events inside and outside the Kingdom. The Makarem service experience will be highlighted by emphasising its quality service, attention to detail, and close connection to Islamic values and local heritage. The Kingdom aims to accommodate more than 150 million tourists annually by 2030, making the launch of Makarem’s new identity at this time a strategic step that opens up broad horizons for growth and expansion. The launch of Makarem’s new identity is part of Taiba Investment’s growth and expansion strategy, which aims to contribute to achieving the goals of the National Tourism Strategy, which targets welcoming more than 150 million tourists annually by 2030. Sultan bin Badr Al Otaibi, CEO of Taiba Investment, said: “The new identity goes beyond the visual aspect to encompass a comprehensive operational philosophy that includes developing the culture of hospitality, innovative services, and raising quality standards, in addition to utilising the latest hospitality technologies such as AI to uplift our guests’ experience”. Launching the new identity marks a new …
Read More »Fairmont to open 3 hotels, 616 keys by 2030 in Saudi Arabia
Fairmont Hotels & Resorts will be opening three properties in the Kingdom of Saudi Arabia – Fairmont Red Sea opening end of 2025, Fairmont Ajdan Al Khobar in 2027 and Fairmont Rua Madinah in 2028, total of 616 keys by 2030. Aligned with the Kingdom’s Saudi Vision 2030, this signifies a new stronghold in the Kingdom and bolsters the brand’s record-breaking pipeline. Maarten Den Nieuwenhuijsen, Senior Vice President Openings and Guest Experience, Fairmont Hotels & Resorts commented: “At Fairmont, we pursue growth with intention, selecting destinations that reflect our commitment to timeless hospitality and cultural resonance. Saudi Arabia is one of the world’s most dynamic tourist destinations, offering untold opportunities for growth, and we are proud to play a role in shaping its hospitality landscape. I am confident that our upcoming openings will not only contribute to the Kingdom’s luxury hospitality offering but also foster meaningful connections with guests and communities. These projects are a testament to the strength of our development pipeline and our long-term commitment to the region.” Fairmont The Red Sea – Each property will represent Fairmont’s dedication to transformative accommodation and celebration of heritage. Fairmont The Red Sea, positioned in the Kingdom’s groundbreaking Red Sea Project—one of the world’s most ambitious regenerative tourism projects—is set to redefine the relationship between luxury tourism and the natural world. Once opened, the property will feature 193 rooms, six distinct dining concepts, including an overwater restaurant with views of the Red Sea and the mangroves, teens centre, kids’ clubs, and a spa. The resort will be situated next to an 18-hole championship golf course, reflecting Fairmont’s association as a world-class golf operator. It will set new standards in sustainable development, positioned …
Read More »HMH strengthens presence in Saudi Arabia with new properties and expansion plans
Hospitality Management Holdings (HMH) announced a major expansion in the Kingdom of Saudi Arabia (KSA) with the addition of new properties and ambitious development plans aimed at supporting the country’s growing tourism sector. As part of its strategic growth initiative, HMH has signed an agreement to operate the Corp Al Khobar Corniche Hotel, a 157-room property overlooking the Khobar waterfront in the Eastern Province and a memorandum of understanding for a new Dammam hotel development. The hotel, previously under Accor’s Mercure brand, will now join HMH’s expanding portfolio, further strengthening the company’s footprint in Saudi Arabia. This milestone comes as HMH prepares to open its flagship 460-room hotel in Makkah by mid-2025. Set to begin operations after the Hajj season, the Makkah property is expected to serve as a cornerstone in HMH’s faith-based tourism offerings, catering to the millions of pilgrims who travel to the holy city annually. Additional developments are also underway across the Kingdom, reinforcing HMH’s commitment to meeting the surging demand for quality hospitality solutions. Mr. Haytham Abdelaziz, Chief Operating Officer of HMH, emphasized the strategic significance of Saudi Arabia in the group’s expansion roadmap: “Saudi Arabia is a strategic priority for HMH, fully aligned with Vision 2030’s transformative tourism goals and the rising demand for premium accommodation. The Al Khobar property strengthens our presence in the Eastern Province, while our forthcoming Makkah hotel will place us at the heart of religious tourism. With over 6,000 rooms currently operational or in development across the region, we remain deeply committed to supporting the Kingdom’s target of attracting 150 million annual visitors by 2030.” The Corp Al Khobar Corniche Hotel will cater to a diverse clientele, including corporate travelers and …
Read More »Experiential Hospitality Group announces opening of Earth Riyadh in Q3 2026
Earth Riyadh is slated to open in Q3 2026 featuring 86 signature rooms, lofts and suites tailored for the corporate road warriors and leisure travellers seeking to immerse themselves in high energy locally connected experiences. The design, fresh and unapologetically youthful, is the “third place” locals , visitors and the creatives of this vibrant city can enjoy with authentic community engaging spaces, events and activations are a focus of the brand all year round.. More than a hotel, Earth Riyadh is an experience – one that fuses the pulse of Saudi culture with laid-back vibes, bold locally inspired designs, and purposeful hospitality. Located in the Al Maathar district, close key attractions and the Diplomatic Quarter. From a vibrant Eatery bar and lounge to a boutique wellbeing space , a music room, co-working zone, and rooftop lounge, this is where style and substance intersect. Following closely behind is Earth Hotel and Living Jeddah Waterfront, launching in Q3 2027. Positioned on a prime waterfront plot set to create Jeddah’s first integrated urban community by the sea. The property will offer a unique hybrid hospitality and entertainment experience with a place to stay, live, dine and entertain. Its design shall be inspired by the hertiage architecture of the region with a modern take- housing 110 hotel rooms and 179 fully serviced “Earth living” apartments. Earth Jeddah is designed to bring together travelers and locals in spaces that inspire connection and wellbeing. Earth Jeddah will feature co-working zones, event and social spaces , a retail component accessible from the waterfront corniche. Guests can recharge in an expansive wellbeing and longjevity hub offering cryotherapy, float therapy, and high-performance training zones to name a few. It’s bold, …
Read More »Global Hotel Alliance partners with ExploreTECH to streamline hospitality technology procurement for its 850+ hotels in 100 countries
ExploreTECH and Global Hotel Alliance (GHA) announced that they have signed an agreement to make ExploreTECH’s White Label Solution available to its 45 brands around the world to help streamline and simplify hospitality tech search. ExploreTECH’s new White Label Solution offers hotel groups and global hospitality brands a customised digital marketplace that empowers them to harness the full power of its robust B2B SaaS platform — customised under their own brand. This turnkey and first of its kind solution integrates a brand’s operating tech alongside approved and preferred suppliers, delivering a personalised tech discovery and procurement experience. Mona Faraj, CEO of ExploreTECH commented: “Over the past 12 months we have built what arguably solves the biggest pain point for hotel brands and groups in hospitality technology procurement, which is to digitally manage their bespoke hotel tech stacks based on their brand standards, in one place. Our White Label Solution gives hotel teams access to the latest brand-approved tech solutions while enabling corporate IT departments to track the uptake of technologies at property level in real time. In addition, brand-approved vendors can distribute their news and product updates easily across a group’s full hotel portfolio, keeping all stakeholders up to date on the latest features and technologies available.” By adopting this solution, hotel brands can offer their hotel portfolio, franchisees, and partners a streamlined path to explore, evaluate, and procure technology — all without the complexity, cost, or resource investment required to build and maintain their own platform or marketplace. “Partnering with ExploreTECH and being selected as a launch brand for their new platform is a significant step for Global Hotel Alliance,” said Folker Heim, COO of Global Hotel Alliance. “We …
Read More »Saudi Tourism Authority and Radisson Hotel Group partner to accelerate Saudi’s tourism momentum
Saudi Tourism Authority (STA) has signed a Memorandum of Understanding (MoU) with Radisson Hotel Group, marking a new chapter in their mutual commitment to driving tourism and enhancing the Kingdom’s global visibility as a leading destination. The MoU outlines a strategic framework for collaboration, with both parties set to explore opportunities that align with the goals of Saudi Vision 2030 and the Kingdom’s ambition to welcome 150 million visitors annually by the end of the decade. As part of this partnership, Saudi Tourism Authority and Radisson Hotel Group will evaluate a range of potential initiatives. These include amplifying the visibility of the ‘Visit Saudi’ brand across Radisson’s global marketing platforms and developing co-branded campaigns that spotlight Saudi Arabia’s diverse attractions. Basel Talal, Managing Director, KSA, Kuwait & Levant Radisson Hotel Group, commented: “Saudi Arabia is one of the most dynamic travel destinations globally, and we are proud to support its tourism ambitions through this MoU with the Saudi Tourism Authority. This agreement sets the foundation for impactful collaborations that will enhance the Kingdom’s visibility, attract new travelers, and offer unforgettable experiences to guests across our growing portfolio of hotels in Saudi Arabia.” With nearly 50 hotels operating and under development across the Kingdom, Radisson Hotel Group is a major hospitality partner supporting Saudi Arabia’s tourism transformation and Vision 2030 objectives. Recent openings in the Kingdom include the launch of Radisson Hotel Group’s first hotel in Madinah, Radisson Hotel Madinh and Radisson Blu Hotel & Convention Center Riyadh Minhal, further strengthening its presence across the holy cities. Upcoming openings include Radisson Blu Hotel Riyadh Al Sahafa, Radisson Hotel Jeddah Tahlia Street, Radisson Collection Residence Riyadh, and Radisson Hotel Makkah Thakher City.
Read More »The Farm at San Benito Philippines joins Marriott’s Autograph Collection, eyes expansion into UAE’s wellness tourism market
CG Hospitality Global announces its expansion with Marriott International through the conversion of The Farm at San Benito in the Philippines to The Farm at San Benito, Autograph Collection, set to open in Q3 2025. This marks the first Autograph Collection property in the Philippines, reinforcing CG Hospitality’s dedication to elevating luxury and wellness-driven hospitality across key global markets, from the UAE to Southeast Asia. “Our UAE operations have been the cornerstone of CG Developers’ strategic growth. From our pioneering projects in Dubai including the luxury Taj hotel at Jumeirah Lakes Towers, we have consistently pushed the boundaries of innovation and excellence. As we prepare to unveil our world-class development on Dubai Islands, we are once again reinforcing our deep commitment to shaping the future of this dynamic market,” said Rahul Chaudhary, Managing Director & CEO, CG Corp Global & CG Hospitality Holdings. Aligned with H.H. Sheikh Hamdan bin Mohammed bin Rashid Al Maktoum’s vision for a flourishing wellness economy, CG Hospitality takes the first step in making transformative wellness destinations accessible to the multicultural Middle East audience. Additionally, with over one million Filipinos residing in the UAE, the nation is already well acquainted with the warmth, hospitality and service-driven nature of the Filipino community. The Farm at San Benito builds on this legacy, offering a world-class wellness destination that seamlessly blends cultural heritage with holistic healing and global accessibility. Nestled in Lipa City, Batangas, just 90 minutes from Metro Manila, The Farm at San Benito, Autograph Collection will span 52 hectares and is expected to feature 70 villas — including one-bedroom sanctuaries and exclusive two- and four-bedroom pool villas. The resort will house five distinct dining destinations, a wellness-focused …
Read More »Clédor signs landmark agreement to bring the first Arthouse Hotel NYC Branded Residences to the UAE, valued at AED 400 Million
In a significant move set to bring Manhattan’s creative legacy to the Middle East, Clédor has officially signed a partnership agreement with Arthouse Hotel, NYC. Coming to the iconic Al Marjan Islands in Ras Al Khaimah, Al Marjan Arthouse, valued at AED 400 Million, will be the brand’s first residences outside of the USA. With a project development pipeline valued at over AED 2.1 billion, Clédor continues to make bold strides in reshaping the region’s real estate landscape. These branded residences are part of Clédor’s vision to deliver high-yield, design-forward communities that offer 150%+ investor returns and average unit prices exceeding AED 14 million. The signing ceremony took place today, at the elegant Amelia Lounge in Downtown Dubai, in the presence of Omar Gull, Founder & Chairman of Clédor, Karim El Aqabi, from Arthouse, Arch. Abdulla Al Abdouli, CEO, Marjan and Islam El Dafrawy, Co-founder, Prospect. “Today’s signing marks the beginning of a powerful collaboration rooted in excellence, heritage, and innovation. We are very excited to partner with Arthouse Hotel, NYC, to bring a legacy of refined and artistic living into the heart of the UAE’s most dynamic communities – Al Marjan Island. With Arthouse, we’re introducing a new style of luxury, one that brings a creative, cultural dimension to Ras Al Khaimah. “Al Marjan Island is already a powerhouse for leisure and entertainment, drawing visitors and investors from all over the world. Through this partnership with Arthouse, we hope to add a new layer to the island’s story, a place where art and culture live side by side with lifestyle and hospitality. We are truly grateful to Arthouse NYC, and Marjan leadership and our strategic partner Prospect for believing …
Read More »Saudi Tourism Authority and Accor launch new collaboration to amplify Saudi’s global tourism surge
The Saudi Tourism Authority (STA) and Accor announced the signing of a landmark Memorandum of Understanding (MOU) marking a strategic partnership that will build on Saudi’s emergence as a global tourism powerhouse. This collaboration aligns with Saudi Vision 2030’s goals, aiming to enhance international demand, grow brand visibility, and drive hotel bookings and loyalty across the country’s expanding hospitality landscape. The agreement strengthens Accor’s commitment to Saudi, creating significant commercial opportunities, expanding its reach, and elevating guest experiences across its portfolio. With a network of over 45 operating hotels — representing more than 17,000 rooms across 15 brands — and 44 properties in the pipeline set to add a further 11,000 rooms, Accor is strongly positioned to contribute to Saudi’s bold tourism ambitions and rising global appeal. Under the MOU, Accor and STA will co-create targeted marketing campaigns across key international markets, promote Saudi through digital platforms — including the dedicated Makkah Madinah Portal — and deliver curated guest experiences that inspire loyalty and drive visitation. The partnership will also drive traffic to ALL.com, strengthen engagement with the ALL – Accor Live Limitless loyalty programme, and roll out exclusive new experiences tailored to Saudi‘s diverse destinations. Duncan O’Rourke, Accor’s Chief Executive Officer, Premium, Midscale & Economy brands for Middle East, Africa and Asia Pacific said, “Accor’s strategic partnership with the Saudi Tourism Authority reinforces our long-standing presence in the country and our shared commitment to driving tourism growth. Together, we will co-create impactful guest experiences, elevate service offerings, and bring the beauty and diversity of Saudi to a global audience. The opportunity to help shape the Saudi’s tourism landscape from the ground up makes this the ideal time for strategic alignment …
Read More »Minor Hotels enters into agreement with Soma Bay Hotel Company SAE for strategic Egypt expansion
Minor Hotels announced that it has entered into a Memorandum of Understanding with Soma Bay Hotel Company SAE to develop a hotel under its luxury Anantara brand in Egypt. The first project under this partnership is expected to be announced later this year. Located in Soma Bay, a coastal resort destination on the Red Sea in Egypt, this self-contained, 2,500-acre community is just 45 km south of Hurghada International Airport. Set on a picturesque peninsula, Soma Bay offers a wide range of leisure activities, including diving, windsurfing, and sailing, making it a premier destination. The emerging resort destination also features one of the largest naturally occurring spas and thalassotherapy offerings in the region, where guests can experience a range of seawater-based treatments designed to promote relaxation, rejuvenation, and wellness using the healing properties of the Red Sea’s mineral-rich waters. Anantara is set to bring its signature luxury experience to Soma Bay with a new resort and branded residence complex, details of which will be announced soon. Since 2001, Anantara has offered immersive, authentic travel experiences that connect guests to the unique culture, people, and stories of each destination. With over 50 properties across Asia, Europe, Africa, the Middle East, and the Indian Ocean, Anantara’s hotels and resorts are in vibrant cities, tranquil beaches, deserts, and jungles, providing warm, Thai-rooted hospitality and creating unforgettable memories for every traveller. Soma Bay Hotel Company, based in Egypt, operates in the hospitality sector and owns several luxury properties along the Red Sea. Dillip Rajakarier, CEO of Minor Hotels and Group CEO of parent company Minor International, commented, “We are thrilled to expand the global reach of Minor Hotels with our entry into the Egyptian market. …
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