Category Archives: Govt

The Health Tourism Department announced its participation at the World Travel Market (WTM) 2019 in London as part of its continuing efforts to promote Dubai’s leading position as a globally recognised destination for health and wellness treatments. Dubai has maintained a steady growth in health tourism and continues to enhance the experience for patients and wellness tourists. According to the Dubai Health Authority (DHA), the emirate attracted 3,37,011 medical tourists in 2018 alone, who spent a combined value of AED 1.163 billion on treatments in the top leading specialties: Orthopedics, sports medicine, dermatology and skin care, dentistry and fertility treatments. The Health Tourism Department is promoting its 70 plus Dubai Health Experience (DXH) group members’ healthcare facilities in the key source markets including GCC, Europe, Africa, Russia and China. Dubai integrates tourism activities, health & healing relaxation services in the safest and most secure environment. The Health Tourism Department has created the first tourism portal DXH.ae in the Middle East, which enables tourists or travel partners to find relevant and latest information on their entire health holiday. Linda Abdullah, Consultant at Health Tourism Department, Dubai Health Authority said, “Our participation in the latest edition of WTM forms part of our strategic efforts to further raise awareness on Dubai’s capabilities as a health destination in the travel and tourism sector. The combination of tourism, health and wellness offerings is set to increase the contribution of tourism sector to the economy. Further enhancing patient safety & experience and availability of international talent for the delivery of world-class health services are among the key pillars of Dubai’s health tourism strategy. This will help Dubai attract even more health tourists in the coming years.”

The Sharjah Commerce and Tourism Development Authority (SCTDA) released two new books at the ongoing 38th edition of the Sharjah International Book Fair 2019, which is being held under the theme ‘Open Books, Open Minds,’ to celebrate the Emirates’ title as ‘World Book Capital for 2019.’ The fair kicked off on October 30, 2019, and will run until November 9, 2019, at the Sharjah Expo Center. SCTDA’s participation in the third largest book fair in the world falls in line with its endeavors to further develop the tourism sector, as well as contribute to promoting knowledge and appreciation for culture and heritage across the emirate. The first book titled ‘Sharjah, the Heart of Culture’ talks about the emirate’s rich heritage, culture and sheds light on its vision and strategies to educate the younger generation about local traditions. The second book, titled ‘Visitors from Space’ has been published in collaboration with Kalimat Publishing. The comic book explores various aspects of Sharjah, including trivia, places to see, and destinations to visit for children to understand.   H.E. Khalid Jasim Al Midfa, Chairman of SCTDA, says, “Our participation in the 38th edition of the Sharjah International Book Fair reflects our commitment to accelerating the cultural movement in Sharjah. The emirate is steadily moving forward towards global leadership, in line with the vision and directives of H.H. Sheikh Dr. Sultan bin Muhammad Al Qasimi, Supreme Council Member and Ruler of Sharjah. H.H. has laid the foundation for a cultural and intellectual revival in the emirate by sparking the love of reading within the local community.”

Dubai’s Department of Tourism and Commerce Marketing (DTCM) announced a new partnership with Tencent Games to develop ‘The Map’, featuring Dubai within the successful online game application. LEGO Cube is a sandbox game developed and operated by Tencent Games under the license of the LEGO Group, featuring LEGO bricks, mini-figures, and other iconic LEGO properties. The free-to-download-and-play game offers players an inventive platform to creatively explore and develop Dubai’s famous landmarks in a virtual world on command. This unique offering showcases Dubai Tourism’s continued efforts to provide customised, engaging, and interactive campaigns aimed at keeping the city top of mind for Chinese travellers. The Map, developed and published by Tencent Games, projects the emirate on a virtual platform, allowing players to experience Dubai’s many local and cultural landmarks. As a city renowned for its forward-thinking and futuristic programming aimed at offering visitors exceptional experiences, it is an ideal destination to be incorporated into the innovative platform. The interactive ‘Map’ features some of Dubai’s most celebrated attractions such as Atlantis The Palm, Burj Khalifa, Burj Al Arab, Dubai Frame, Dubai Opera, LEGOLAND Dubai, Palm Jumeirah, Green Planet, La Perle, Ski Dubai, and Al Fahidi Historical Neighbourhood. Players are encouraged to delve into the game to learn more about Dubai’s diverse destination offering, with the added opportunity to build recognisable landmarks with LEGO Cube. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), commented, “China continues to consolidate its status as one of the city’s top-performing source markets, and we remain committed to engaging Chinese outbound tourists through innovative and highly targeted marketing activities for their future travel plans. This exciting new partnership with Tencent Games leverages the global trend …

The German National Tourist Office-Gulf countries (GNTO) hosted a B2B travel trade networking lunch in the Kingdom of Bahrain in partnership with Lufthansa Airlines. The aim of GNTO’s series of B2B events is to promote Germany as a year-round travel destination and to highlight the latest tourism attractions for the year 2020. The event was attended by the German Ambassador to the Kingdom of Bahrain His Excellency Kai Boeckmann together with selected Bahraini travel trade professionals, key opinion leaders, and media. His Excellency Kai Boeckmann said, “Diversity is a key element that Germany offers and I’m delighted to invite Bahraini tourists to visit my homeland to enjoy a memorable visit.” Mark Pey, General Manager Sales, Saudi Arabia, Bahrain & Yemen, Lufthansa Group said, “Today’s networking event has been one of huge importance to us, year on year we’re seeing an increase in Bahraini nationals visiting Germany and choosing Lufthansa as their airline of choice. Lufthansa first started operating to Germany from Bahrain on April 2, 1985, and is proud to continue connecting the countries by offering customers premium products and services.” Nicole Zaspel, Sales & Marketing Manager for the Gulf countries at GNTO, an affiliate of the German National Tourist Board (GNTB) shared, “The GCC market, is the third-largest non-European source market behind China and the United States and is very important to us. We’ve seen incredible growth with 1.8 million overnight stays by GCC nationals in 2018 compared to 7,70,000 overnight stays in 2009, which demonstrates that the annual number of overnight stays has grown by 130% over the past decade.”

VFS Global officially inaugurated its new Abu Dhabi Joint Visa Application Centre at a more comfortable and premium location in terms of amenities and infrastructure. The newly relocated centre is situated at Level B2 (Lower Ground), The Mall, World Trade Centre, Khalifa Bin Zayed the 1st Street (Airport Road), Abu Dhabi. Spread across 24,000 square feet, the new centre serves 28 client governments and is expected to process over 100,000 visa applications annually. The centre is equipped with 72 application submission counters and can accommodate up to 1,500 applicants a day. For customers seeking luxury and convenience, the Abu Dhabi centre offers 24 submission counters in its Premium Lounges. The new centre is dedicated to the memory of the late His Highness Sheikh Zayed bin Sultan Al Nahyan, Former Ruler of Abu Dhabi and Founding Father of the UAE. Representing the UAE government and having unveiled the statue of His Highness Sheik Zayed – H.E. Dr. Ahmed Al Banna, Ambassador of the UAE to India, said, “Abu Dhabi is thrilled to welcome the seamless and automated VAC experience that this centre will deliver to travellers from Abu Dhabi.” Commenting on the launch of the new centre, Vinay Malhotra, Regional Group COO for Middle East, South Asia & China, VFS Global, said, “The launch of the new Abu Dhabi centre, which is one of the biggest in the region, reflects our vision to provide world-class facilities to match the UAE capital’s strong demand for best-in-class visa application services.”

In a bid to promote the destination as a touristic hub in the Middle East, Saudi Arabia took several initiatives recently. Her Highness Princess Haifa Mohammed Al Saud – Vice President of Strategy and Planning, Saudi Commission for Tourism and National Heritage (SCTH) stated that they have launched four types of visas to provide an opportunity for more travellers to visit the kingdom. In this regard, there are 49 countries who could apply for the visit visa option online to book their visa within just three minutes or visa upon arrival. For the remaining countries they can still go to the embassy and apply for the visa. There are four different travel purposes under this scheme; Umrah, leisure, visit family and MiCE. You have different options, it is a 300 Riyals visa with multiple entry for 90 days and valid for one year. There is an additional medical insurance that could also be obtained at the time of application for the visa. Her Highness stated, “In terms what we are doing to further attract people to the destination we conducted a consumer surveyor with 20,000 pool of people from 17 countries and we have realised that one of the key issues is awareness and not enough information on the destination of Saudi Arabia hence we are strengthening the communication element with our strong campaign to give the people to feel the beauty of Saudi Arabia as a first step. We are starting with four key destinations and we have developed 15 sites that are ready around each of the four destinations which include Riyadh, Jeddah, Madina and the eastern province and three more destinations to be added and 38 total …

Dubai’s Department of Tourism and Commerce Marketing hosted a series of strategic meetings with tourism and media companies across the GCC, highlighting the positive performance of the emirate’s tourism industry during the first eight months of 2019. The series of stakeholder meetings discussed the region’s standing as Dubai’s strongest volume generator (representing 20 per cent of all tourists welcomed into the city) in the first eight months of the year, with its lead contributor, the Kingdom of Saudi Arabia (KSA), bringing in more than one million tourists as the second largest source market. Chaired by Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing (DCTCM), the meetings were held as part of the Department’s ongoing commitment to further enhancing collaboration with partners in traditional strongholds and emerging markets in line with Dubai’s Tourism Vision 2022-2025. The delegation toured Kuwait, followed by Riyadh, and Jeddah, and included senior representatives from Expo 2020 who provided an update on major developments of the hugely anticipated event and explored effective collaborations in the lead up to a momentous year for the emirate. These partnerships aim to drive stronger destination appeal for target audiences across the GCC, particularly across the family segment and those visiting friends and families, as well as targeting emerging segments. Dubai Tourism’s efforts to create targeted and customised experiences for GCC tourists is reflected in the Department’s always-on calendar of strategic activations, marketing campaigns and ongoing trade and business partnerships.

The Dubai Maritime City Authority (DMCA) recently reviewed the existing laws and regulations concerning the registration of vehicles used for excursions in Dubai. The review was part of the DMCA’s move promoting maritime recreation and tourism in the emirate in line with the UAE’s economic diversification plan. It took place during the visit of H.E. Ahmed Issa Al Hosani, Executive Director of the Sharjah International Marine Sports Club, and his delegates to the DMCA office, where they were welcomed by Executive Director Amer Ali. During the meeting, both parties agreed to engage in the exchange of knowledge, expertise, and the best industry practices related to building a safe and integrated maritime environment in the hope of solidifying the UAE’s leadership in global maritime recreation and tourism. Ali reiterated the importance of constant communication between industry stakeholders in the UAE to maintain maritime safety, secure navigation, and operational efficiency. Ali also welcomed the visit of Sharjah delegation, saying it reflected their shared goal to implement effective mechanisms, laws, and regulations to manage the registration and licensing procedures for boats and Jet skis according to the highest local and global standards. On the other hand, H.E. Al Hosani maintained the significance of building a unified maritime system in the country amid the ongoing national digital transformation initiatives. During the visit, the DMCA showcased Dubai’s marine recreational facilities and ongoing efforts to integrate maritime activities for faster registration and licensing of sailing permits in cooperation with the public and private sectors. Additionally, they discussed innovations and smart transformation of the maritime sector in the emirate as well as the numerous associations and clubs within the community.  

The Bahrain Tourism and Exhibitions Authority (BTEA) organised a familiarisation trip for a delegation of nine women from renowned Saudi travel agencies and tour operators. Hosting the trip comes in line with BTEA’s efforts to showcase the Kingdom’s tourism facilities and attractions, as well as introduce visitors to its rich history with an aim to further develop the tourism sector and increase its contribution to the national economy. The familiarisation trip, held from October 3-5, 2019, was organised in collaboration with BTEA’s representative office in KSA. During the trip, the delegation met with local representatives from the tourism industry and were taken on several sightseeing tours in Bahrain. “KSA is considered one of the largest tourism markets across the region and visitors from KSA comprise a huge portion of tourists in Bahrain, holding 88 per cent of the market share. Since the start of this year, BTEA’s collaboration with Saudi travel agencies through its KSA representative office has resulted in attracting approximately 31,500 visitors in Q1 of 2019, a growth of 31 per cent, and BHD 11.9 million in total spending. In the first half of 2019, the total number of Saudi visitors amounted to 5.3 million, including business and project owners which contributes to supporting the local GDP,” said Dr. Ali Follad, Tourism Advisor at BTEA. Organising the familiarisation trip comes in line with the BTEA’s strategy to promote and develop the country’s tourism sector under the slogan of ‘Ours.Yours.’, which contributes towards Bahrain’s economy and the 2030 Economic Vision.

His Highness Sheikh Dr. Sultan bin Muhammad Al Qasimi, Member of the Supreme Council and Ruler of Sharjah, is currently on a cultural visit to the Spanish capital. On October 8, he was at Casa Árabe Madrid, which has been operating as the strategic centre for Spain’s relations with the Arab world since 2006. The Sharjah Ruler was received by Pedro Martínez-Avial, General Director, Casa Árabe, and senior representatives of Spanish cultural and academic institutions. The Sharjah Ruler witnessed the signing of a MoU between Sharjah Book Authority (SBA) and Casa Árabe, to promote Emirati and Arab cultures in Spain. It was signed by HE Ahmed Bin Rakkad Al Ameri, Chairman of SBA and Pedro Martínez, in the presence of heads and senior officials of both Emirati and Spanish cultural entities. The MoU seeks to achieve the goal of building bridges and strengthening bilateral relations to promote cooperation in key cultural sectors leveraged by Casa Árabe’s strong regional and international network. Under the agreement, the two entities will also work on executing agreed-upon programmes targeted at enhancing cultural exchange. They will develop a programme to promote cooperation between cultural entities in Spain, Sharjah and the UAE, and steer Spanish cultural experts to devising and applying effective tools to enhance dialogue and exchange between Sharjah, Spain and the world.