Following a signing ceremony during a recent visit to Saudi Arabia by global Hilton leaders, leading global hospitality company Hilton and Dan Company, a Public Investment Fund (PIF) company specializing in agritourism, ecotourism, and adventure tourism signed an agreement with Hilton to operate three resorts in Al-Ahsa – Al-Ahsa Agritourism Resort, LXR Hotels & Resorts; Al-Ahsa Eco Resort, Curio Collection by Hilton; and Al-Ahsa Adventure Resort, Curio Collection by Hilton. The resorts will be in Al-Ahsa, a significant agricultural region in Saudi Arabia’s Eastern Province and UNESCO World Heritage site, which is home to Al-Ahsa Oasis – the largest date palm oasis in the world. With lush surroundings and homegrown farms at its doorstep, the 1.8 million square meter master development aims to create a premium farm-based tourism destination in the heart of Al-Ahsa, attracting visitors looking to connect with nature and enjoy a diverse range of experiences. Abdulrahman Abaalkhail, CEO of Dan Company, added, “The partnership with Hilton to operate the first three resorts in Al-Ahsa will see us combine Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa. This part of Saudi Arabia offers unique experiences rich in cultural and natural beauty yet underrepresented in the current tourism landscape. This delivers on our strategy to establish a Saudi homegrown hospitality brand with a pioneering heritage-inspired fusion of agricultural, eco, and adventure experience resorts, nestled in nature, setting a remarkable precedent in Saudi Arabia’s hospitality industry. Our business model is synonymous with cultural authenticity, sustainability, and community empowerment, thereby creating an ecosystem and contributing to the Kingdom’s broader economic and tourism objectives.” “The signing of these three hotels further expands our footprint in Saudi Arabia, where we plan to …

Deutsche Hospitality is rebranding to H World International to drive the expansion of its ownership group, H World, outside of China. All of H World International’s brands will be part of the H Rewards global loyalty program and online booking platform. The brand family includes Steigenberger Icons, Steigenberger Porsche Design Hotels, Steigenberger Hotels & Resorts, Jaz in the City, House of Beats, IntercityHotel, Maxx and Zleep Hotels. New to the international brand family is Ji Hotel, one of H World China’s fastest-growing midscale brands with the recently opened Ji Hotel Orchard Singapore as the first of its kind outside of China. “The rebranding to H World International is ushering in a new chapter of international growth, complementing our vast presence in China”, says Jin Hui, CEO of H World. “It is an important step towards our goal to become a world-class global hotel group, with one global team.” Oliver Bonke will serve as CEO H World International alongside the established executive leadership team of the former Deutsche Hospitality. Oliver Bonke and Choon Wah Wong, CFO H World International, will remain Managing Directors of the Steigenberger Hotels GmbH. H World International includes Europe, Middle East, India & Africa (MEIA), as well as Asia Pacific (APAC). “We are excited to bring all of our distinctive brands to key global markets. With our compelling value proposition for owners and investors, we will be able to offer our employees career opportunities across the globe and 218 million H Rewards members more choice – an even more attractive hotel portfolio, in more destinations, and across more brands”, says Oliver Bonke. Joint venture with Conduit House To kick-start its growth in APAC, H World International has …

At a special interview with TTME, Josh Vasquez – Regional Head – EMEA Region Philippine Airlines disclosed that 2023 had posted  53.8million dollar revenue in terms of passenger sales in the UAE and 70% of which came from the travel agents their most important channel. Vasquez reiterated, “we are celebrating Philippine Airlines UAE Mabuhay Night, this is the second installment of this event, we will be recognizing our top travel agents who have contributed to Philippine Airlines UAE passenger sales for 2023, we have also invited our Filipino community partners and our media friends who have been instrumental in the Philippine Airlines success in the UAE for 2023. In 2023 Philippine Airlines UAE passenger sales posted a revenue of 53.8 billion dollars and  70% of that came from the most important channel which is the travel agents and this event is to recognize them for their major contribution to that bottom line. ”    

New Murabba Development Company (NMDC) has signed a Memorandum of Understanding (MoU) with the Tourism Development Fund (TDF) to spearhead the transformation of Riyadh. The agreement will see the two entities work closely together to create New Murabba: the world’s largest , modern downtown, serving as a model for future urban development and contributing towards Riyadh city’s evolution, in line with Vision 2030. NMDC’s strategic partnership with TFD marks a pivotal moment in realization of New Murabba’s bold ambition to create the most advanced, transformative, downtown experience in the world. It aims to fulfil Saudi Arabia’s potential as a leading investment destination — a place where people live, work, and play. A go-to tourism and hospitality hotspot distinguished by a thriving tech ecosystem, an enabling business environment and a diverse and welcoming society. The MoU was signed by New Murabba Development Company CEO, Michael Dyke and TDF CEO, Qusai bin Abdullah Al-Fakhri. As part of the agreement, TDF will provide direct financing opportunities — in collaboration with its network of partners and contracted investors, which solidifies NMDC’s access to TDF’s expertise, networks and investment capabilities. The agreement is poised to unlock New Murabba’s immense potential, placing Riyadh it at the forefront of global destinations and showcasing the Kingdom of Saudi Arabia’s commitment to innovative, sustainable urban development, cultural richness, and unparalleled visitor experiences on the world stage. Qusai bin Abdullah Al-Fakhri, CEO, TDF, said: “We are pleased to have partnered with the New Murabba Development Company to bring this bold undertaking to life: an innovative undertaking that will enhance Riyadh’s status on the global stage as one of the commercial and financial capitals of the world. This is a future-focused …

Saudi Arabia has received international recognition and applause from UN Tourism and the World Travel & Tourism Council for its remarkable achievement of welcoming over 100 million tourists in 2023. This accomplishment significantly surpassed the previous target set for 2030, positioning Saudi Arabia as an emerging global tourism powerhouse. The Ministry of Tourism announced that the Kingdom has achieved this milestone seven years ahead of the initial goal according to the latest data. Motivated by this success, the Kingdom has now set a new ambitious target of welcoming 150 million tourists by 2030. Tourism has proven to be a significant contributor to the nation’s economy, with domestic and international tourists spending over 250 billion riyals in 2023. This expenditure represents over 4% of GDP and 7% of the non-oil GDP reflecting the crucial role of tourism in diversifying Saudi Arabia’s economy. H.E. Minister Ahmed Al Khateeb, commented: “This announcement demonstrates the scale of our transformation since the National Tourism Strategy was launched five years ago. Tourism is a key pillar in the nation’s economic transformation under Vision 2030, creating jobs and revenue for the Kingdom. We thank both UN Tourism and WTTC as valued partners in our journey for their shared commitment to a sustainable and prosperous tourism sector.” “The tourism ecosystem continues to operate in line with the national tourism strategy by developing diverse tourist destinations. Our aim is to enrich the experiences of tourists, diversify options for both local and international visitors, and enhance hospitality facilities along with other services provided. We are committed to aligning with top-tier international experiences and practices. This approach contributes to shaping a prosperous future for our tourism industry, improving the quality of …

Safarak Travel and Tourism, the premier destination management company based in Ras Al Khaimah (RAK), is thrilled to announce its recent membership with the International Congress and Convention Association (ICCA), the renowned global community and knowledge hub dedicated to the international association and governmental meetings industry. As RAK emerges as a growing Meetings, Incentives, Conferences and Exhibitions (MICE) destination, Safarak Travel and Tourism’s collaboration with ICCA is a strategic move to bring world-class association events to the region. This aligns seamlessly with Ras Al Khaimah Tourism Development Authority’s (RAKTDA) long-term vision to position Ras Al Khaimah as a preferred destination for international meetings. “The affiliation with ICCA is a significant milestone for Safarak Travel and Tourism. It opens doors to a global MICE community and allows us to showcase Ras Al Khaimah as a strong contender for hosting international events.” said Cathy Mead, General Manager of Safarak Travel and Tourism With RAK gaining prominence in the MICE sector, this partnership with ICCA enables Safarak Travel and Tourism to play an active role in a global business networking platform. The collaboration provides opportunities to educate the international community about Ras Al Khaimah while fostering connections with planners who might be already familiar with other Emirates such as Dubai and Abu Dhabi. Senthil Gopinath, CEO of ICCA, commented: “ICCA is thrilled to witness Safarak Travel and Tourism’s continued commitment to excellence in the industry. Their recent endeavors, especially the strategic collaboration with ICCA, exemplify their dedication to shaping Ras Al Khaimah as a premier destination for international meetings. This alliance not only showcases Safarak Travel and Tourism’s prowess but also underlines the growing significance of Ras Al Khaimah in the global Business …

The Hotel Galleria Jeddah, Curio Collection by Hilton was opened by Hilton President & CEO Chris Nassetta. Two-thirds of Hilton’s Saudi pipeline is under construction across the Kingdom, with plans to exceed 100 properties in the coming years. Hilton’s President & CEO Chris Nassetta visited the Ministry of Tourism to further discuss Hilton’s growth plans across the Kingdom. Hilton is re-affirming its commitment to growth in Saudi Arabia during a visit led by President & CEO Chris Nassetta as the global hospitality company plans to quadruple its presence and open more than 60 new hotels across the Kingdom in the coming years. Hilton will be introducing more of its award-winning brands in new tourism destinations and large-scale developments, as well as major cities and regional locations across the country. H.E. Al Khateeb, Minister of Tourism, stated: This significant expansion underscores our dedication to enhancing Saudi Arabia’s tourism infrastructure, positioning the Kingdom as a prime opportunity for global investors. In line with our Vision 2030 objectives, we are aiming to increase hotel rooms to 550,000 by 2030, showcasing the vast opportunities for private sector investment in our tourism recovery efforts. Our collaborative efforts with leading international brands, including Hilton, highlight our commitment to developing a world-class tourism sector. By focusing on enriching our hospitality offerings, as well as activities and entertainment options, we are catering to the growing number of visitors attracted by our sporting events, giga-projects, and cultural and religious sites. Our goal is to welcome 150 million tourists by 2030 and increase tourism’s contribution to our GDP by 10%.” Chris Nassetta, President & CEO, Hilton said: “It’s great to be back in Saudi Arabia and experience the incredible progress made …

Riyadh Air and Adobe announced a strategic technology partnership. Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests. With plans to carry its first passengers in 2025, Riyadh Air aims to connect the Kingdom to more than 100 destinations around the world, supporting both the National Aviation Strategy’s and National Tourism Strategy ambitions to bring 330 million annual visitors to the Kingdom by 2030. “We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience,” said Adam Boukadida, chief financial officer at Riyadh Air. “Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flight and towards the arrival destination across the world.” “As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalized, real-time digital experiences for air travelers,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.” Adobe technology will be used by Riyadh Air to offer a seamless, end-to-end travel experience to the guests traveling globally to and from Saudi Arabia, as well as those traveling …

In a significant move towards fostering collaboration between the tourism promotion and education sectors in the Emirate of Ajman, a Memorandum of Understanding (MoU) has been successfully signed between the Ajman Department of Tourism Development (ADTD) and the Private Education Coordination Office in Ajman. This collaboration aims to fortify the relationship between the two entities, establishing a strategic partnership crucial for the success of private education in the emirate, and aligning with international best practices. The MoU was formalized in the presence of His Excellency Mahmood Khaleel Alhashmi, Director General of the Ajman Department of Tourism Development, and Acting Director-General of the Private Education Coordination Office in Ajman. This initiative solidifies a comprehensive strategic partnership of paramount significance in elevating private education initiatives in the emirate to international standards. The memorandum outlines various facets of collaboration, encompassing the exchange of experiences and best practices, service-related areas, and cultural diversity initiatives catering to students and intercultural professionals. Additionally, the agreement includes joint efforts in organizing conferences, seminars, and workshops. Expressing his thoughts after the signing, His Excellency Mahmood Khaleel Alhashmi remarked, “This memorandum marks a significant stride in nurturing collaboration within the private education coordination framework. We are dedicated to sharing our efforts for the advancement of private education and delivering greater sector services collectively in the emirate.” Alhashmi stated, “This strategic diversification will play a pivotal role in elevating the quality of private education in the emirate, leading to new opportunities that contribute to unique experiences for everyone involved. We are confident that this collaboration will aid in building advanced societies and aligning with Ajman’s vision towards comprehensive development and sustainable progress.” The partnership involves sharing effective expertise and best …

The Tourism Development Fund has signed a memorandum of understanding with Dan Company, one of the Public Investment Fund companies specializing in agri, eco, and adventure tourism that offers a mix of daytime hospitality experiences and overnight stays, with the aim of supporting investments in the agritourism sector in the Kingdom, in line with the objectives of the National Tourism Strategy. The agreement was signed by the CEO of the Tourism Development Fund, Qusai bin Abdullah Al-Fakhri, and the CEO of Dan Company, Abdulrahman Abaalkhail. This agreement comes within the framework of the Fund’s goal to support and encourage the private sector by providing financing programs for farm owners and developing the business of the agritourism sector, supporting the future of tourism and enhancing the Kingdom’s position as a promising global tourist destination. Commenting on the signing, Qusai bin Abdullah Al-Fakhri, CEO of the Tourism Development Fund, said: “This memorandum reflects our firm commitment to developing and enabling all investments in the tourism sector and creating qualitative investment opportunities for the private sector to support the future of the tourism industry in the Kingdom and enhance its competitiveness, providing unique experiences for our visitors. It also contributes to the sustainability and growth of the tourism sector, which is considered one of the pillars of economic development.” Al-Fakhri added: “Integrating rural agricultural elements into tourism programs will enrich visitors’ experiences and provide them with a unique opportunity to discover the beauty of nature and its competitive potential and to connect with the local agricultural culture.” Abdulrahman Abaalkhail, CEO of Dan Company, welcomed the signing of the memorandum with the Tourism Development Fund, stressing that it will support the development of agritourism …