KLM Royal Dutch Airlines presented its new Premium Comfort Class, an intermediate cabin offering more space, luxury, service options, comfort and privacy than Economy Class, at lower prices than World Business Class. The new Premium Comfort Class allows KLM to more closely meet the needs and wishes of leisure and business travellers. Premium Comfort is an entirely new inflight class with its own cabin, offering a new type of seats as well as distinctive service and catering concepts. Depending on the aircraft type, the capacity of Premium Comfort Class will vary from 21 to 28 seats, which will be wider than standard seats, offering more legroom, a larger screen and a footrest. Premium Comfort seats can also recline further than Economy Class seats. The reconfiguration of aircraft cabins will be carried out by specialists at KLM Engineering & Maintenance at Amsterdam Airport Schiphol. Boet Kreiken, executive vice president of KLM Customer Experience: “We have great expectations for this new Premium Comfort Class, based on extensive market research. The new class will meet the wishes of business passengers as well as leisure travellers, strengthening KLM’s standing as a global network carrier offering an appealing and varied range: World Business Class, Premium Comfort and Economy Class. It also reaffirms our partnership with Delta Air Lines, Air France and Virgin Atlantic on North Atlantic routes, where we can now combine all products on all routes.” Premium Comfort also has a distinctive catering concept. On intercontinental services, one or two hot meals will be served, depending on the duration of the flight. There will always be a choice of meat, fish or vegetarian dishes. After the meal, passengers will be offered coffee, tea, liqueur …

Saudi Arabia moved up 10 places to 33rd in the world overall, in the 2021 World Economic Forum (WEF) Travel and Tourism Development Index, which was released recently at Davos. The independent index benchmarks 117 countries on 17 pillars crucial to the development and resilience of their travel and tourism industries. Saudi Arabia moved from 43rd in 2019 to 33rd in 2021, the second largest rise in rankings, as a result of improvements across almost all indicators.  This is the first report to be produced since Saudi Arabia opened for international tourism in September 2019. In 2019, Saudi Arabia launched the National Tourism Strategy, a clear plan to drive forward the aims of Vision 2030. These aims will increase the contribution of the tourism sector to 10% of GDP, create 1million new jobs, and attract 100 million local and international visits annually by 2030. The World Economic Forum’s Travel and Tourism Development Index is a key indicator of Saudi Arabia’s extraordinary journey as a global tourism leader. Saudi Arabia’s leadership, resources and ambition are driving the monumental growth of the sector and delivering on Vision 2030 goals. His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “I am proud of the progress the Kingdom has made through our Vision 2030 reforms as we have opened to the world. Our success is demonstrated by our strong investment in the tourism sector – from creating jobs opportunities for citizens to working with global partners who are invested in our transformation.” “Our ranking is proof that since 2019, despite the global pandemic, Saudi Arabia has demonstrated incredible global leadership as a new tourism destination. We have made it easier to …

Premium destination, Vienna is ready with its new luxury experiences for the travelers from the GCC as they announce some of their latest openings from the airport to hotels etc. Summer is the main time of the year where GCC travelers explore and spend their family vacation in the lap of luxury in cooler areas in Europe. “We are looking forward to welcoming visitors from the GCC region, so that they can experience the premium destination Vienna first-hand. Vienna has a host of surprises for the luxury-loving guest from the GCC region, who prefer the more tasteful things in life. And it wouldn’t be Vienna if the extravagance were not accompanied by a hint of the city’s typical charm.” Matthias Schwindl, Media Manager Middle East at the Vienna Tourist Board In Vienna luxury can take a highly traditional form. Although the Austro-Hungarian monarchy ceased to exist in 1918, the high quality standards set by the former purveyors to the imperial court continue to have their place in the modern era. Around 500 companies were granted the royal k. u. k. (kaiserlichen und königlichen) warrant, making them Hoflieferanten. With this honor came the right to supply the Imperial Court with goods and services. Whether they had the imperial seal or not, in Vienna these long-standing local companies and their artisanal traditions continue to shape the city’s unmistakable appearance and fuel unique shopping experiences in the twenty-first century. Since 29 March 2022 Vienna International Airport put Terminal 2 once again into operation, ensuring a new travel experience for passengers. The oldest airport terminal was completely modernized and expanded to encompass new features. Travelers can take advantage of a modern and very exclusive …

Malaysia Airlines celebrated the arrival of its inaugural direct flight from Kuala Lumpur to Doha via flight MH160 at Hamad International Airport (HIA) marking a milestone in the airline’s international expansion plan and efforts to enable optimal connections to the Middle East, United States, Europe, and Africa. Upon arrival at Hamad International Airport (HIA), the Official Airport Partner of the upcoming FIFA World Cup Qatar 2022™ and voted the World Best Airport 2021 by SKYTRAX World Airport Awards, the A330-300 aircraft was welcomed with a water cannon salute, while passengers were given welcoming gifts upon their disembarkation. The event was co-hosted by HIA and Qatar Airways, the airline’s codeshare partner. Malaysian Ambassador in Doha, H.E. Zamshari Shaharan; Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer, Lau Yin May; Hamad International Airport’s Senior Vice President of Operations, Ioannis Metsovitis and Senior Vice President Eastern Regions of Qatar Airways, Marwan Koleilat were present to greet the first 274 passengers who arrived at HIA at 11.50pm. Prior to the arrival, a sending-off event was organised in KL International Airport. Group Chief Operations Officer of MAB, Ahmad Luqman Mohd Azmi; together with senior officials from Malaysia Airports Holdings Berhad (MAHB) distributed goodies to passengers departing on MH160 bound for Doha at 9:20pm local time. Lau Yin May of Malaysia Airlines commented, “Today marks another milestone for the national airline as we commence our new daily service from Kuala Lumpur, Malaysia to Doha, Qatar. We are delighted to introduce this new service, our third direct flight to the Middle East after Jeddah and Madinah, further providing greater convenience to customers and widening our global footprint for seamless connectivity. We recorded a very encouraging load …

Courtyard by Marriott Riyadh Northern Ring Road recently welcomed Tour Operators from East Europe as part of the Saudi Tourism Authority’s first familiarization trip to the Kingdom of Saudi Arabia. In an aim to establish further business ventures and attract international travelers, the familiarization trip allowed participants from ten tourism agencies from across Eastern Europe. Participants experienced Riyadh’s rich culture and hospitality firsthand while discovering the city’s diverse landscape and unique offerings. The two-day itinerary included an in-depth personal hotel tour and sight inspection of the facilities and amenities by Courtyard by Marriott Riyadh Northern Ring Road’s General Manager, Mahmood Omar, and Director of Sales, Bashar Naji, followed by a trip to the city’s top attractions. Commenting on the visit, Mr. Mahmoud Omar said: “We were honored to have been the first hotel to welcome the Eastern European Tour Operators to Riyadh, allowing guests to receive their first experience of the city in the comfort of our hotel.” He continues: “This is a fantastic opportunity as the hotel is ideally positioned in the city, providing guests with ease in access to the city’s top attractions and shopping malls. We look forward to welcoming international guests in the future with the support of the Tourism agencies. The hotel is ready to create strong roots in the hearts of those across the globe.”  

As recovery of the travel industry picks up steam, payments technology company Mastercard and travel website Musafir have partnered to take travel bookings originating in the Middle East and North Africa, to new heights. The exclusive partnership will digitize end-to-end payment flows and launch new innovative payment products with attractive travel benefits to both consumers and corporates. According to an analysis by the Mastercard Economics Institute, if flight booking trends continue at their current pace, an estimated 115 million more passengers in Eastern Europe, Middle East and Africa will fly in 2022 compared to last year. The research reveals that global leisure and business flight bookings have surpassed pre-pandemic levels with an estimated 1.5 billion more passengers predicted to fly in 2022 compared to 2021. “At Mastercard we are committed to contribute to the continued recovery of the travel and tourism sector through insights, data analysis, innovative digital solutions and unique partner collaborations. We are continuously investing to innovate across the travel value chain. We are excited to partner with Musafir to provide digital-first experiences to their consumers,” said Amnah Ajmal, Executive Vice President, Market Development, Eastern Europe, Middle East and Africa, Mastercard. “Our partnership with Mastercard is a testament to our belief that travel is back and our commitment to providing both consumers and corporates with technology-led travel solutions,” said Sachin Gadoya, Co-founder, and CEO of Musafir.com. Musafir.com is the UAE’s first online travel agency and is among the leading corporate travel management companies in the region. Mastercard and Musafir have signed an exclusive partnership to launch innovative payment products and solutions across the MENA region, benefiting both consumers and corporates. These will help digitize end-to-end payment flows, providing …

Emirates and Jebel Ali Free Zone (Jafza), have signed a Memorandum of Understanding to explore joint cooperation and initiatives targeted at attracting more investments into Dubai by supporting new and existing businesses registered or licensed in the free zone. Under the MoU, both parties will explore opportunities to offer a number of travel-related incentives for new and existing SMEs and larger businesses, including potential enrolment in the airline’s Business Rewards programme. The MoU was signed by Dina Al Herais, Emirates’ Vice President, Commercial Products, B2B Corporate & Leisure, and Ebtesam Ahmad Alkaabi, Head of Sales, Jafza Sales. The signing ceremony was also attended by Adil Al Ghaith, Senior Vice President, Gulf, Middle East & Central Asia, and Ahmad Al Haddad, Chief Operating Officer, Parks and Zones, DP World UAE. Adnan Kazim, Chief Commercial Officer for Emirates Airline, said: “We are pleased to partner with Jafza to support Dubai’s efforts in cementing its leadership position as one of the world’s preferred investment destinations. Dubai’s vibrant business environment continues to gain momentum in attracting new companies and foreign firms, start-ups and talented entrepreneurs across a wide range of industries. Emirates has been a long-standing supporter of a number of initiatives targeted to support SMEs and innovative start-ups in our home base the UAE, and today’s signing with Jafza reinforces our commitment to help stimulate diverse economic activity in Dubai by providing companies with a range of highly competitive travel incentives so they can scale up their businesses both regionally and globally.” Ahmad Al Haddad, Chief Operating Officer, Parks and Zones, DP World UAE said: “Since its inception, Dubai has built a reputation as a global business ecosystem. It is a magnet for …

Etihad Airways unveiled its new Economy class soft furnishings and tableware which will be launched on board in the fourth quarter of the year. The new products have been designed with sustainability and improved guest experience as primary objectives. The Economy class experience will be upgraded with new soft furnishings for all guests in Economy, including a 35% larger pillow with a 200 thread-count cotton cover made locally in the UAE. This is complemented by a soft blanket made from recycled plastic for additional comfort on all flights. Etihad’s new dining experience features reusable tableware made from recycled high-quality plastic and eliminates the use of single-use plastic. The tray, serving plates and their lids are part of a closed loop recycling system. At the end of their lifecycle, they are collected, washed, ground and reused to make new replacement products. Etihad is also introducing quality stainless-steel cutlery into the Economy cabin which upgrades the experience and also reduces single-use plastic. In 2019, Etihad committed to remove 80% of single-use plastic from its operation by the end of 2022 and the introduction of this new inflight equipment ensures the airline meets this sustainability goal. Where possible, Etihad is also moving towards locally produced items which will further improve the overall environmental impact of the operation. Terry Daly, Executive Director Guest Experience, Brand and Marketing, commented: “Etihad is trailblazing when it comes to sustainability in aviation. Following extensive research and development through our eco-flights over the past few years, we’re proud to reveal the first in a series of enhancements to our inflight experience. Our commitment to sustainability doesn’t come at a compromise to the quality and thoughtfulness behind Etihad’s guest experience, …

Dubai’s Department of Economy and Tourism (DET) has launched a ‘Service Ambassador’ programme with the objective of improving the customer experience in Dubai and thereby reduce consumer complaints. The programme, developed by DET’s Commercial Compliance and Consumer Protection (CCCP) Sector and Dubai College of Tourism (DCT) in cooperation with the Dubai Festivals and Retail Establishment (DFRE) features a specialised course designed to assist employees in businesses and commercial groups elevate the quality and efficiency of their customer service. The Service Ambassador programme is part of a series of innovative initiatives being launched by CCCP to support business and enable merchants to maintain cordial relations with their customers. The course content will be offered online on DCT’s smart learning platform. Merchants can subscribe to the programme and trainees can log in and start learning from anywhere, anytime. Mohammed Ali Rashed Lootah, CEO of Commercial Compliance and Consumer Protection sector stated that the Service Ambassador programme has been meticulously developed to address the most important aspects defining customer happiness, including service quality, warranty obligation as well as merchant-consumer relations and interaction. “Shopping being a major factor in driving growth of tourism and retailing in Dubai, it’s important for businesses and all commercial outlets to maintain an exceptional level of customer service. The Commercial Compliance and Consumer Protection Sector and Dubai College of Tourism have jointly developed this programme drawing on our insights on the customer’s journey and expectations on shopping in Dubai,” Lootah said. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment, said: “Dubai continues to grow its reputation as a top retail destination globally through an integrated shopping experience that features a broad spectrum of dining and entertainment. The new …

Etihad Airways is celebrating the launch of its newest seasonal route to the French Riviera, between 15 June and 18 September 2022. The twice-weekly service will operate on Wednesdays and Sundays between Abu Dhabi and Nice Côte d’Azur Airport on a modern Boeing 787 aircraft, one of the most fuel-efficient aircraft in the world. Martin Drew, Senior Vice President Global Sales & Cargo, said: “We are delighted to be launching our services to this UNESCO World Heritage Site famous for its waterfront and its scenic seven-kilometre walkway known as the ‘Promenade des Anglais’, and we are sure that this route will attract a lot of guests wishing to spend their vacation in a luxurious setting under the Mediterranean sun. With the return of international tourism, we continue to broaden our network by adding services and frequencies across key markets and offering additional options to our guests.” Guests can show their love for the planet by offsetting their flights with the new green loyalty programme launched by the airline earlier this year. Conscious Choices rewards travellers with Tier Miles and additional benefits for carrying less baggage on board and offsetting their flights’ carbon emissions using Etihad Guest Miles. Guests travelling with Etihad can make use of the airline’s innovative service to simplify the process of authenticating travel documents. With Verified to Fly, travellers can validate their documents before arriving at the airport, giving them the confidence that they have met all essential government and airline travel requirements before travelling to the airport. Those wishing to book are advised to visit etihad.com or the Etihad app to view the latest sale fares, and to remain informed on the appropriate entry regulations at …