Almosafer launch real time advisory for travellers

Almosafer has launched a dedicated safety guidelines platform that will feed into the travel booking funnel providing up-to-date information about the guidelines of the country of departure and the requirements at the destination country. The move comes in response to the findings of Almosafer’s dedicated survey around post COVID-19 travel for Saudi Arabia, which found that 60% of Saudi travellers want to know the social distancing and PPE (Personal Protective Equipment) rules applicable in-destination before making any travel decisions, while clarity on safety measures taken by hotels and airlines was considered critical for 55% travellers to help in building confidence and come to a decision. The survey also found that travellers from Saudi Arabia specifically require an all-encompassing view of the destination they will choose,with over 55% stating that information about potential quarantine periods and the availability of tourist attractions, dining options etc. is crucial in making an informed travel decision.

Ronnie Varghese, Senior Director Digital at Almosafer said, “With our advisory platform, we aim to provide levels of information our customers deem important and trustworthy in making a travel decision. Sourcing and providing this information is quite challenging as data comes from fragmented and disparate sources with varying degrees of accuracy, clarity, recency, authority and language availability. The next phases of this effort will be to automate much of this process to make the solution more scalable for more destinations and additional data points.”

Fahad Alobailan, VP of Retail at Almosafer said, “Through Almosafer’s dedicated safety guidelines, we will be able to offer customers the information and guidelines they need to plan their trips. These guidelines will be utilized across the booking funnel online and used by our travel advisors across various touch points and channels including our call centres, email, WhatsApp, social platforms and in-store across 22 cities and various airports”.