Address Dubai Mall and Address Boulevard to be renamed as Kempinski Central Avenue Dubai and Kempinski Boulevard Dubai

Kempinski Hotels is consolidating its presence in Dubai, following a partnership with Abu Dhabi National Hotels Company (ADNH) to rebrand two iconic hotels. On January 1, 2024, the Kempinski flag is hoisted on top of Kempinski Boulevard Dubai and Kempinski Central Avenue Dubai, formerly known as Address Boulevard and Address Dubai Mall, respectively. With the addition of these two iconic hotels to Kempinski’s portfolio, the brand’s presence is significantly strengthened in Dubai, which was one of the top performing destinations worldwide for the luxury hotel group in 2023.

René Nejhoff, Chairman of Kempinski SA, said: “This significant milestone represents a huge step forward for Kempinski and reinforces our role as one of the most renowned luxury hotel brands in the Middle East.
Kempinski is one of the first luxury hotel companies to take its place in the UAE in the late nineties, earning a reputation for quality and service at unprecedented levels. After a year of great performance, we will continue to grow our investments across the region in 2024 and beyond.”
Spread over 72 floors, Kempinski Boulevard Dubai is a beacon of well-being in the middle of Dubai, just steps away from its most famous attractions, including The Dubai Mall, Dubai Opera and Burj Khalifa, the world’s tallest building. Located in the heart of the city, the resort features 198 highly equipped rooms and suites, and a range of elegant residences with neutral-coloured furnishings and contemporary décor that reflects the rich vibe of modern Dubai. Every detail comes together to give guests a sophisticated accommodation space that radiates warmth, enhanced by refined furnishings, original paintings and technological innovations that complement the stunning views.
The hotel’s restaurant offers an unprecedented concept of the hotel’s dining experiences, welcoming guests to a range of elegant dining spaces, where modern brasserie-style cuisine is served at The Living Room, The Kitchen, The Collection Room and The Dining Room, as well as several private dining areas for personal gatherings, and an open terrace.
The 760 square metre spa is a haven of tranquility, where body and mind relax and take a moment away from the hustle and bustle of modern Dubai. From rejuvenating treatments to restful mud wraps, baths and signature experiences in salt and steam rooms, visitors to the spa find a haven of relaxation. Outside, there are three swimming pools surrounded by palm trees in an oasis of greenery, while the Kids’ Club offers an exciting programme of games and learning experiences that will interest and benefit our little ones.
Steps away, the road between Kempinski Central Avenue Dubai – with 245 ultra-luxurious rooms and suites – and The Dubai Mall, where luxury brands from around the world gather under one roof, along with the most luxurious restaurants, a charming aquarium, an indoor ice rink and a sparkling gold souk. Rooms, suites and residences are distinguished by the elegance of their components and the craftsmanship of their design, and ensure a sense of comfort and sophistication,
Thanks to detail-oriented design, the use of artboards, ambient lighting and touchpad controls. Each unit has a private balcony that gives guests stunning views of Downtown Dubai, Burj Khalifa or the city’s breathtaking skyline.
Innovative dining venues offer an irresistible array of culinary styles, from modern Middle Eastern cuisine and afternoon tea to homely international dining in style and luxury.
The award-winning spa is a haven of tranquility, self-discovery and rejuvenation, offering visitors a selection of activities and treatments designed to enhance well-being. Expert therapists can create personalized therapeutic activities based on specific needs and preferences, offered in luxurious treatment rooms with a luxurious atmosphere.

René Nijhoff says: “These two iconic hotels reflect modern Arabian luxury and European elegance. Kempinski has been taking its place in the Middle East for more than 26 years, a region that remains one of the most dynamic and exciting locations in the world for us. With these new additions to the Group and a strong presence in the region, we strongly emphasize our reputation as a trusted partner in the Middle East and around the world.
Khalid Anib, CEO of Abu Dhabi National Hotels, added: “We are delighted to see the Kempinski flag flying over two of our finest hotels in Dubai. The Kempinski brand is undoubtedly a symbol of excellence that represents the best of the European hospitality industry. The company’s successful history and experience in the region make it an ideal partner to take these two hotels into the future.”
In addition to the two new hotels, Dubai is home to Kempinski Hotel Mall of the Emirates and Kempinski Hotel and Residences Palm Jumeirah. When it opens in 2025, Kempinski Residences Creek Dubai will become the first location to feature private and independent residential units.
in the region.

Image details – from left to right: Khalid Anib, Chief Executive Officer of Abu Dhabi National Hotels, Sheikh Ahmed Mohamed Sultan Suroor Al Dhaheri, Vice Chairman and Managing Director of Abu Dhabi National Hotels Company, His Excellency Ayman bin Tawfiq Almoayyed, Chairman of the Supervisory Board of Kempinski AG, and René Neghoff, Chairman of Kempinski SA