Seed Group partners with South Korean hospitality tech startup ONDA to advance travel industry in MENA

Seed Group has taken a significant step towards revolutionising the travel industry in the Middle East and North Africa (MENA) region through its strategic partnership with Seoul-based hospitality tech startup ONDA. With a strong presence in South Korea, Thailand, and Taiwan, ONDA is transforming the labor-intensive hospitality industry with digital and data. ONDA supports the continuous growth of the hospitality industry, providing both digital transformation solutions and B2B platforms that enable properties around the world to increase their online sales and operational efficiency.
Hisham Al Gurg, CEO of Seed Group, expressed his excitement about this partnership, saying, “We are delighted to collaborate with ONDA, a forward-thinking hospitality technology company with an impressive track record. Seed Group is committed to identifying and partnering with innovative companies that can bring positive changes to the Middle East market. ONDA’s expertise and technology will undoubtedly redefine the landscape of the MENA travel industry, enhancing the guest experience and operational efficiency for accommodations across the region.”
“We are incredibly enthusiastic about our partnership with Seed Group, a pivotal advancement in ONDA’s global journey. This venture not only symbolises a significant opportunity for us to showcase our leading-edge hospitality technology but also marks the beginning of providing our innovative solutions to newly launching hotels in the MENA region. We are confident that this collaboration will redefine the hospitality landscape, underscoring ONDA’s commitment as a key driver behind the industry’s technological evolution.”
Established in 2016, ONDA embarked on its journey as a B2B hospitality tech startup. ONDA now distributes 700,000 properties from vacation rentals to luxury hotels and resorts across 60 online channels globally. ONDA also drives digital transformation in the hospitality industry, providing operational solutions to more than 4,500 properties worldwide. In recent years, ONDA has successfully led digital transformation from operations to online sales for premium hotels and large resorts, gaining acclaim in the Korean and Southeast Asian hospitality industry.
This partnership signifies a significant milestone in ONDA’s global expansion strategy, providing them with a gateway to the Middle East and an opportunity to create valuable connections for their continued success in Dubai and the broader Middle East region. As a part of Seed Group’s vast network and influence in the technology, healthcare, hospitality, and telecommunications sectors, ONDA will gain access to critical resources and a strategic platform to navigate the MENA market successfully.
Seed Group is a prominent presence in the Middle East’s technology, healthcare, hospitality, and telecommunications landscape, with over 20 years of forming successful strategic alliances with leading global companies representing diverse regions. These collaborations have been instrumental in accelerating sustainable market entry and establishing a significant presence within the Gulf Cooperation Council countries.
With ONDA’s groundbreaking technology and Seed Group’s extensive experience in the MENA region, this partnership is set to reshape the hospitality industry in the Middle East and North Africa. Together, they aim to enhance the guest experience and empower accommodations of all sizes with the tools they need to succeed in the ever-evolving travel industry.