Saudi Arabian Airlines (SAUDIA) signed two Memorandums of Cooperation (MoC) with Tourism Malaysia, at the Arabian Travel Market (ATM) 2023. The MoC will provide a framework in which Tourism Malaysia will be able to collaborate with SAUDIA through its travel service provider “SAUDIA Holidays” and ultimately drive more tourism to the destination. The mutually beneficial agreement will help further advance SAUDIA’s objectives to strengthen its international presence and bring the world to Saudi Arabia, offering convenient connections and flexibility, increasing tourism to and from the Kingdom and generating greater awareness about Malaysia and its destinations to Saudi residents. This will include a one-year promotion on new products and destinations in Malaysia while Tourism Malaysia will provide 24/7 support and assistance for bookings through “SAUDIA Holidays”.
Mrs. Manal Alshehri said: “It was important for us to be able to give more travel opportunities to Saudi nationals and residents to discover new destinations easily, and it is now possible thanks to Tourism Malaysia. We look forward to starting a fruitful with two eminent entities in the tourism industry.”
Honourable Khairul Firdaus Akbar Khan, Deputy Minister of Tourism, Arts and Culture Malaysia said: “This collaboration aims to boost the tourism industry and strengthen economic ties between Malaysia and the Kingdom of Saudi Arabia. We hope that SAUDIA continues to work together with Tourism Malaysia to promote Malaysia as a fascinating holiday destination, highlighting unique cities such as Kuching and Kota Kinabalu.”
The MoC was signed between SAUDIA and Tourism Malaysia which took place at the airline’s stand at ATM, in the presence of Mrs. Manal Alshehri, VP Passenger Sales at SAUDIA and Dato’ Dr. Ammar Abd. Ghapar, Director General Tourism Malaysia.