Ascott customises to cater to Arabic guests

International serviced-residence owner-operator The Ascott Limited has launched a dedicated Arabic website to meet the demand of its Arabic guests. The new website, www.ascottmea.com, designed in both Arabic and English, offers in-depth information on properties as well as other areas such as “Ascott Social”, and also promotional ads, guest blogs, stories on the events happening at various properties, social media feeds and a local’s perspective of “City Life”. To complement the launch, Ascott is running a competition to win weekend getaways to Paris or other destinations across the GCC.

“A large percentage of our guests within the GCC are Arabic and we are excited to be able to offer them the convenience of booking online in their preferred language,” said Vincent Miccolis, Ascott’s Country General Manager, Middle East & Turkey.