28th edition of Dubai Shopping festival back from 15th December to promote retail tourism

The 28th edition of the world’s longest-running festival starts on 15 December 2022 and runs until 29 January 2023. Over 800 participating brands at 3,500 outlets will offer 25% to 75% reductions throughout the 46-day festival across Dubai’s malls and shopping destinations. Ahmed Al Khaja: We invite everyone to celebrate with us and explore the diverse experiences across entertainment, gastronomy, shopping, leisure and lifestyle that only Dubai can deliver. “The seven-week festival showcases the incredible experiences, events and entertainment that our great city has to offer”

Drone shows, fireworks, Etisalat MOTB, Tunes DXB, and Dubai Lights City Art installations will complement discounts and bargains across Dubai’s malls and shopping destinations. New attractions for this edition include the Dubai 80s pop-up and the COREUNITY festival, a community wellness weekend in Hatta.

The Dubai Shopping Festival (DSF) returns with the very best the city has to offer, including unmissable deals, a kaleidoscope of entertainment experiences, mouth-watering food, and mega prizes. The 28th edition of the world’s longest-running retail festival starts on 15 December 2022 and runs until 29 January 2023 across an action-packed 46-day calendar.

Over seven weeks, the DSF will feature only-in-Dubai shopping, winning, entertainment, and gastronomic experiences at citywide locations, including malls, high street shops, festival and community markets, and beachside destinations. The festival will see the world’s best New Year’s Eve celebrations, unique dining experiences, life-changing raffles, the best deals from homegrown and global brands, and live concerts by regional and international music icons.

The DSF fireworks displays will be back with a bang this year, along with the return of the incredible drone show. Tunes DXB, too, returns by popular demand, bringing ten days of celebration for music lovers with live performances with some of the region’s hottest and hippest emerging talents. And in a first for the festival, families can enjoy Dubai’s glorious winter weather with a weekend of curated fun, adventure, and wellness at Hatta with the COREUNITY Festival.

The full DSF 2023 Calendar of Events was revealed today during a media showcase at the Government of Dubai Media Office. Speaking about what to expect from DSF 2022-2023, Ahmed Al Khaja, CEO of Dubai Festivals and Retail Establishment, said: “Dubai Shopping Festival is not just the world’s longest-running retail festival, but also its best. The seven-week festival showcases the incredible experiences, events and entertainment that our great city has to offer. This DSF, we invite everyone to celebrate with us and explore the diverse experiences across entertainment, gastronomy, shopping, leisure and lifestyle that only Dubai can deliver. In collaboration with our valued partners and retailers, we look forward to another DSF season of world-class experiences that create unforgettable memories for our residents and visitors.”

The opening weekend: DSF celebrations will kick off with a spectacular opening ceremony on 15 December featuring concerts by regional music icons, cultural and family-oriented performances, and live entertainment. Dubai Shopping Festival’s opening night fireworks on 15 December at 9 pm will light up the sky across six locations: The Beach opposite JBR & Bluewaters, Burj Al Arab, Dubai Frame, Al Seef, Dubai Creek, and Dubai Festival City Mall.

 

Daily Fireworks: From 16 December until 29 January, the daily DSF fireworks displays by the Al Zarooni group will provide pyrotechnic spectacles at Burj Al Arab, Bluewaters, Dubai Creek, Al Seef, Dubai Frame, Dubai Festival City Mall, and JBR at 8:30 or 9 pm.

 

DSF Drone Show: The DSF Drone Show will host two all-new themed shows: Dubai Shopping Festival, inspired by the DSF’s retail offerings, and The Future of Dubai, inspired by the 2040 vision. The show will wow spectators with original music composed for the spectacle and the most advanced 3D drone technology available. Shows will be held twice daily throughout DSF at 7 pm and 10 pm at The Beach and Bluewaters opposite Jumeirah Beach Residence. On New Year’s Eve, show timings will be at 8 pm and 11 pm. Laser shows on 23-24 December, 13-14 January, and 27-28 January will accompany the visual lineup.

 

Shop your heart out: Over 800 participating brands across 3,500 outlets will offer 25% to 75% reductions throughout the festival. Top international brands will provide unmissable discounts and bargains across Dubai’s malls and shopping destinations.

 

The DSF Daily Surprises are back with incredible deals from different brands each day of the festival, with deals revealed only 24 hours before they go live. The free-to-attend DSF Markets will bring outdoor and pop-up community shopping experiences at iconic locations across the city, including the Al Seef market at Dubai Creek and the DSF Market at Al Muraqqabat.