250 airlines benefit from Travelport’s branding solution

TAPHaving achieved the milestone of 250 carriers, Travelport has now extended its leading position in airline merchandising by offering richer content to five times as many airlines as its nearest competitor. Travelport announced that over 250 airlines now benefit from its Rich Content and Branding merchandising tool which gives agencies and travel bookers a graphically rich experience when booking branded fares and ancillaries.
Launched in 2014, Rich Content and Branding allows network airlines and low-cost carriers to differentiate themselves through ls and detailed descriptions of their products and services. Airlines benefiting from branded fares and ancillaries include IndiGo, Lufthansa, British Airways, Air France/KLM, Iberia and low-cost airlines such as Mango Airlines, Aegean, Ryanair and Loganair. Major airlines currently or soon offering access to their branded fares through Rich Content and Branding include China Southern Airlines, Singapore Airlines, Etihad Airways, Emirates, Norwegian, Scandinavian Airlines (SAS) and Avianca. In addition, Etihad Airways and Jetstar are introducing no-bag fares on long-haul routes, a development fully supported by Travelport’s new tool.