Tag Archives: SCTDA

Sharjah hotels and hotel apartments registered a 19 percent increase in room nights booked during the first nine months of 2016, totalling 2.94 million room nights, according to Sharjah Commerce and Tourism Development Authority (SCTDA). The increase in total booked room nights comes in spite of the fact that occupancy rates have remained flat at 62 percent, suggesting that visitors may be remaining in Sharjah for longer stays. Although the largest number of guests registered in Sharjah hotels are from the GCC states (360,000 Gulf nationals visiting during the first nine months of the year), the tourism authority’s international marketing seems to be paying off, with increases reported from several key markets. The SCTDA has been targeting markets identified as having high potential for growth in its strategic marketing plan, in order to attract 10 million tourist per annum by 2021. According to SCTDA figures, China is now Sharjah’s fastest growing tourism market with 62,936 Chinese travelers visiting the emirate during the first nine months of this year: 75 percent increase compared with the equivalent period of 2015. This growth is consistent with the 78 percent increase in Chinese hotel guests registered during 2015. The SCDTA has recently stepped up marketing efforts in China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal. Meanwhile, Sharjah saw a 12 percent growth in the number of Pakistani visitors and an 8.7 percent increase in visitors from Russia, being the first growth measured from the Russian market since the Russian currency fell in 2014. Sharjah offers more than 100 hotels and hotel apartments, including properties managed by some of the leading five star hotel …

Sharjah Commerce and Tourism Development Authority (SCTDA) and Hamriyah Free Zone both launched new marketing roadshows targeting India during the past few days, building on a busy year of promotion activities by Sharjah authorities. The SCTDA kicked off a four-city roadshow in Mumbai this week, which also visits New Delhi, Chandigarh and Bengaluru (Bangalore). The roadshow introduces seven Sharjah hotels, two destination management companies, plus leading budget carrier Air Arabia, to key Indian outbound tour operators and other industry contacts. Trade, investment and tourism from India have become a top priority for Sharjah, as its trade promotion organisations campaign widely to capitalise on growing interest in the emirate. Meanwhile, a delegation from Hamriyah Free Zone, headed by Saud Salim Al Mazrouei, Director of Hamriyah Free Zone Authority (HFZA) and Sharjah Airport International Free Zone (SAIF Zone), met with business leaders in Delhi a few days ago. Hamriyah Free Zone and SAIF Zone have both organised an extensive calendar of trade and investment promotion campaigns in India this year, visiting all major commercial centres in the country. Benefits such as 100 percent ownership, tax exemptions and allowing companies to repatriate 100 percent capital and profits have made the free zones very popular with Indian businesses. According to official estimates, about 7,000 of the 15,000 companies operating out of the two free zones are owned and controlled by Indian investors.

A Green Key Workshop was organised by Sharjah Commerce and Tourism Development Authority to promote sustainable practices in hospitality sector. Green Key certification will be a priority area for Sharjah in developing the emirate’s hospitality sector and enhancing its position as a leading tourism destination in the region, said His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA). Addressing a Green Key Workshop organised by the Authority in Sharjah, HE Al Midfa said: “The UN World Tourism Organisation forecasts 1.6 billion tourists by the year 2020. In order to minimise the negative impacts of this growth and harness its power to help make positive change, sustainable tourism must become a reality for all tourism stakeholders.” HE Al Midfa called upon the hospitality industry to enhance awareness among hotel staff for the successful implementation of sustainable practices across the industry. “We must work together to create tools and training to boost sustainable practices and meet the demand for sustainable tourism products and services,” he added.The Green Key Workshop was organised to spread awareness about the most efficient methods of sustainable hospitality and waste and energy management practices in Sharjah. The workshop demonstrated the emirate’s commitment to promoting sustainable tourism and green economic growth. The workshop highlighted the economic and socio-cultural benefits of sustainable practices to the over 50 staff and clients from the tourism and leisure industry. Calling on the industry for efforts to prevent climate change by facilitating sustainable economic growth, the workshop pointed out that responsible energy usage, and waste and resource management will enable the industry to reduce operational costs. The participants were given a step by step approach to engage hoteliers and staff for a …