Tag Archives: SCTDA

Sharjah’s hospitality sector revenues witnessed a remarkable 7.8 per cent increase during the first half of 2017 compared with the previous year, with its value reaching AED 372 million, the Sharjah Commerce and Tourism Development Authority (SCTDA) announced. The announcement came as the emirate steadily positions itself as a destination of choice for local, regional, and international tourists. SCTDA reported a massive 70 per cent occupancy rate from January to June this year. The total number of guests for the first half of the year reached 885,000, representing a 3.5 per cent increase versus the same period in 2016. Saudi nationals occupied many of the local hotels’ lists of top guests. During the first two quarters of the year alone, hotels welcomed at least 72,000 Saudi travelers. HE Khalid Jasim Al Midfa, Chairman of SCTDA, said: “The remarkable expansion in the occupancy rate is the result of the Sharjah Government’s intensive efforts to attract local, regional, and global tourists as part of its comprehensive and ambitious socio-economic development plan. Our ultimate goal is to draw 10 million visitors a year by 2021, a grand accomplishment that will help accelerate the emirate’s unprecedented growth in the 21st century. To achieve this end, we will launch forward-thinking initiatives, bold projects and campaigns, as well as maximize all our assets and resources to place Sharjah, the UAE’s cultural capital, on the global tourism map and enhance its brand and profile on the international stage.” According to Al Midfa, part of the strategic plan for this year is to sustain the high tourist arrivals from Saudi Arabia. SCTDA has set into motion a number of road shows covering major cities in the KSA to …

Sharjah Commerce and Tourism Development Authority (SCTDA) has launched ‘Sharjah Summer’, a two-month campaign aiming to drive entertainment, leisure, retail and tourism sales, underpinned by discounts of up to 50 per cent. It is the emirate’s first summer campaign that integrates offers from airlines, hotels, government institutions, travel agencies, shopping centres and other private sector companies. So far, about 30 public and private sector organisations have joined the campaign, which offers visitors entertainment, special hotel packages, retail promotions, and much more. Although the hot summer months are typically less busy for the Gulf’s inbound travel and tourism sector, SCTDA expects ‘Sharjah Summer’ to appeal strongly to the regional markets as families often consider inbound holiday plans during the shorter breaks in the summer. Last summer, Sharjah International Airport saw a 13 per cent increase in the number of passengers in July, August and September, in comparison to the same quarter the previous year. Both the airport and Sharjah-headquartered budget airline Air Arabia are taking part in this year’s summer campaign.

Sharjah hotels and hotel apartments registered a 63 per cent increase in visitors from China during 2016, according to new figures from Sharjah Commerce and Tourism Development Authority (SCTDA). More than 86,000 Chinese visitors stayed in Sharjah hotels last year, compared to 53,000 during 2015, making China the emirate’s sixth largest inbound tourism market. The UAE’s recent move to introduce visa-on-arrival for visitors from China is expected to further boost tourism numbers during 2017. China is the world’s largest outbound tourism market worth an estimated $168 billion, with 120 million Chinese travelling abroad during 2016. The country is a priority target market for Sharjah and the tourism authority is planning to welcome 200,000 Chinese visitors per annum by the year 2021, as part of its tourism development strategy. China is already the emirate’s fastest growing inbound tourism market, with hotels registering a 78 per cent increase in hotel guests from China during 2015 (compared to 2014 levels). The SCDTA has been driving an active marketing campaign to attract more visitors from China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal. Sharjah Commerce and Tourism Development Authority has recently taken tourism roadshows to Chengdu, Guangzhou and Hong Kong. This month, the authority hosted 15 major outbound Chinese travel companies from China’s east coast on a familiarisation visit (‘fam trip’) to Sharjah. Visiting travel agencies were introduced to Sharjah’s tourism destinations, heritage and cultural attractions and the emirate’s areas of outstanding natural beauty. The travel trade visitors also attended workshops together with key local tourism stakeholders. The UAE is China’s second largest trading partner and largest export market in the Middle East …

India has emerged as the fourth largest market for global visitors to Sharjah, according to the figures revealed by the Sharjah Commerce and Tourism Development Authority (SCTDA). The Authority led a marketing campaign targeting India’s outbound tourism over the past few years, attending key travel events and visiting cities across the country. In a first, the SCTDA led a delegation of Sharjah-based tourism and hospitality organisations to the 23rd edition of the SATTE travel trade show, in New Delhi, India. Sharjah’s delegation to SATTE and India International Travel Mart in Mumbai included Ramada Sharjah, Golden Tulip Sharjah, Sheraton Sharjah Beach Resort & Spa, Sharjah National Hotels, Air Arabia, SATA (Sharjah Airport Travel Agency), Cozmo Travels and Auras Tours. According to the Indian Ministry of Tourism, 18.33 million Indians travelled overseas during 2014 and the World Tourism Organisation (UNWTO) expects that Indian outbound travel could grow to 50 million by the year 2020.

Sharjah’s east coast port of Khorfakkan is expected to welcome 28 luxury cruise ships disembarking some 72,000 tourists during the 2016/2017 cruise season, according to Sharjah Commerce and Tourism Development Authority (SCTDA). Among the vessels expected, three international cruise ships will make their maiden calls at Khorfakkan, while the management of US-based luxury cruise line Crystal Cruises are meeting the SCTDA and visiting tourist destinations across in Sharjah emirate this month.TUI Cruises, Thomson Cruises and MSC Cruises all have cruise ships visiting Sharjah this season. The 15 deck, 293 metre TUI Mein Schiff 3, equipped to carry 2,500 passengers and 1,000 crew, arrived in Sharah on 10 December, carrying mostly German nationals. Thomson Celebration, a 10 deck, 215 metre vessel able to carry about 1,800 passengers and crew will visit Sharjah on 16 December carrying passengers from the UK and Europe. Meanwhile, MSC Fantasia, MSC Fantasia flagship 18 deck, 333 metre luxury cruise ship able to carry about 5,700 passengers and crew, will disembark at Khorfakkan on 21 December.

Sharjah hotels and hotel apartments registered a 19 percent increase in room nights booked during the first nine months of 2016, totalling 2.94 million room nights, according to Sharjah Commerce and Tourism Development Authority (SCTDA). The increase in total booked room nights comes in spite of the fact that occupancy rates have remained flat at 62 percent, suggesting that visitors may be remaining in Sharjah for longer stays. Although the largest number of guests registered in Sharjah hotels are from the GCC states (360,000 Gulf nationals visiting during the first nine months of the year), the tourism authority’s international marketing seems to be paying off, with increases reported from several key markets. The SCTDA has been targeting markets identified as having high potential for growth in its strategic marketing plan, in order to attract 10 million tourist per annum by 2021. According to SCTDA figures, China is now Sharjah’s fastest growing tourism market with 62,936 Chinese travelers visiting the emirate during the first nine months of this year: 75 percent increase compared with the equivalent period of 2015. This growth is consistent with the 78 percent increase in Chinese hotel guests registered during 2015. The SCDTA has recently stepped up marketing efforts in China, opening up a representative office, recruiting Chinese staff and adding a Chinese language website to Sharjah’s tourism portal. Meanwhile, Sharjah saw a 12 percent growth in the number of Pakistani visitors and an 8.7 percent increase in visitors from Russia, being the first growth measured from the Russian market since the Russian currency fell in 2014. Sharjah offers more than 100 hotels and hotel apartments, including properties managed by some of the leading five star hotel …

Sharjah Commerce and Tourism Development Authority (SCTDA) and Hamriyah Free Zone both launched new marketing roadshows targeting India during the past few days, building on a busy year of promotion activities by Sharjah authorities. The SCTDA kicked off a four-city roadshow in Mumbai this week, which also visits New Delhi, Chandigarh and Bengaluru (Bangalore). The roadshow introduces seven Sharjah hotels, two destination management companies, plus leading budget carrier Air Arabia, to key Indian outbound tour operators and other industry contacts. Trade, investment and tourism from India have become a top priority for Sharjah, as its trade promotion organisations campaign widely to capitalise on growing interest in the emirate. Meanwhile, a delegation from Hamriyah Free Zone, headed by Saud Salim Al Mazrouei, Director of Hamriyah Free Zone Authority (HFZA) and Sharjah Airport International Free Zone (SAIF Zone), met with business leaders in Delhi a few days ago. Hamriyah Free Zone and SAIF Zone have both organised an extensive calendar of trade and investment promotion campaigns in India this year, visiting all major commercial centres in the country. Benefits such as 100 percent ownership, tax exemptions and allowing companies to repatriate 100 percent capital and profits have made the free zones very popular with Indian businesses. According to official estimates, about 7,000 of the 15,000 companies operating out of the two free zones are owned and controlled by Indian investors.

A Green Key Workshop was organised by Sharjah Commerce and Tourism Development Authority to promote sustainable practices in hospitality sector. Green Key certification will be a priority area for Sharjah in developing the emirate’s hospitality sector and enhancing its position as a leading tourism destination in the region, said His Excellency Khalid Jasim Al Midfa, Chairman of Sharjah Commerce and Tourism Development Authority (SCTDA). Addressing a Green Key Workshop organised by the Authority in Sharjah, HE Al Midfa said: “The UN World Tourism Organisation forecasts 1.6 billion tourists by the year 2020. In order to minimise the negative impacts of this growth and harness its power to help make positive change, sustainable tourism must become a reality for all tourism stakeholders.” HE Al Midfa called upon the hospitality industry to enhance awareness among hotel staff for the successful implementation of sustainable practices across the industry. “We must work together to create tools and training to boost sustainable practices and meet the demand for sustainable tourism products and services,” he added.The Green Key Workshop was organised to spread awareness about the most efficient methods of sustainable hospitality and waste and energy management practices in Sharjah. The workshop demonstrated the emirate’s commitment to promoting sustainable tourism and green economic growth. The workshop highlighted the economic and socio-cultural benefits of sustainable practices to the over 50 staff and clients from the tourism and leisure industry. Calling on the industry for efforts to prevent climate change by facilitating sustainable economic growth, the workshop pointed out that responsible energy usage, and waste and resource management will enable the industry to reduce operational costs. The participants were given a step by step approach to engage hoteliers and staff for a …