Diriyah Company unveiled the unique and innovative concept design for The Arena in Diriyah, located on the outskirts of Saudi Arabia’s capital city Riyadh. The iconic 20,000-seat multipurpose sports, entertainment, and cultural venue marks a crucial milestone in Diriyah’s transformation as a key driver in Saudi Arabia’s vision for cultural and economic growth. This announcement is part of the USD 63.2 billion masterplan that underpins Diriyah’s development, redefining cultural and lifestyle offerings within Riyadh. It has been crafted by London-based HKS Architects to create a technologically advanced, globally significant arena that embodies the essence of its surroundings, geology, and culture. The announcement was made by the Diriyah Company at MIPIM in Cannes in the presence of the UK Minister of State for Business and Trade, Lord Dominic Johnson of Lainston. Located in the heart of The City of Earth, the 76,000 square meter Arena aims to establish itself as the premier venue in the Middle East, serving as a tourism hallmark, drawing visitors from across the globe and completely transforming the region’s events landscape. Commenting on the announcement, Jerry Inzerillo, Group CEO of Diriyah Company said: “The Arena in Diriyah is a cornerstone element of our mission to blend tradition with innovation. It exemplifies Diriyah’s unique lifestyle offering that harmonizes community, culture, and natural connection, setting a new standard for world-class destinations rooted in Saudi heritage.” Inspired by the natural geology surrounding Diriyah and capturing the traditional Najdi architecture motif spanning centuries of heritage, the venue will possess the ability to seamlessly transition between different configurations within hours, offering the flexibility to host various events in quick succession. Its state-of-the-art design will ensure exceptional acoustics and optimal viewing angles from every …
Read More »VFS Global witnesses 15% increase in visa volume in 2023
VFS Global has witnessed a 15% surge in visa applications in 2023 v/s 2022, and a whopping 145% growth since borders reopened post-pandemic. Popular destinations preferred by travellers from UAE in 2023 were Canada, France, The Kingdom of Saudi Arabia, Türkiye and United Kingdom (in alphabetical order). Monaz Billimoria, Regional Head – UAE, VFS Global, said, “The rise in demand for international travel has grown exponentially in the last two years, with the travel season extending beyond the traditional seasons of summer and winter. We urge applicants to plan their travels and apply well in advance, especially with the upcoming Eid and summer holidays, when we expect to see a surge in applications.” In the UAE, VFS Global caters to 39 sovereign governments, namely Australia, Austria, Belgium, Bulgaria, Canada, China, Croatia, Cyprus, Czech Republic, Denmark, Dubai Visa Processing Centre (UAE), Estonia, Finland, France, Germany, Greece, Hungary, Ireland, Israel, Italy, Latvia, Liberia, Lithuania, Luxembourg, Malta, Netherland, New Zealand, Norway, Portugal, Saudi Arabia, Singapore, South Africa, Sweden, Switzerland, Turkey, UK, Ukraine, Philippines Passport Service, Nigeria [NIN enrolment]. VFS Global’s role in the visa application process is limited to front-end administrative tasks only, which include collecting visa application forms, required documentation as per the checklist, and enrol biometrics, if applicable. VFS Global has no role in the decision-making process of granting or refusing a visa. For more information, please visit www.vfsglobal.com. UK Premium Visa Application Centres: UK visa applicants can now book appointments at our Premium Application Centres at Radisson Hotels in Abu Dhabi, Ajman and Dubai, to submit their documents and enrol biometrics in the ambience and comfort of a five-star hotel. Applicants opting for this service can also enjoy a range of …
Read More »NEOM announces Elanan, a unique wellness retreat embedded in nature
The Board of Directors of NEOM has announced Elanan, an exclusive guest retreat that redefines luxury and well-being experiences, set in the heart of nature. Its announcement marks the latest addition to NEOM – the evolving sustainable development taking shape in northwest Saudi Arabia. Situated on the pristine Gulf of Aqaba coastline where the mountains meet the sea, Elanan sensitively emerges from within its lush oasis surroundings, fed by ancient natural springs. Featuring 80 bespoke rooms and suites, the retreat is designed with well-being at its core, offering a unique nature resort that embraces all the senses. Elanan takes a modern approach to wellness, perfectly blending new technologies in a discreet luxurious setting that promotes relaxation and reflection. The signature facilities provide numerous options for guests to embrace themselves in tranquility, rest and recharge. Elanan’s architectural vision is underpinned by innovation and natural harmony. Utilizing ultra-modern design techniques, it creates intricate sculptures that delicately blend with the surrounding natural beauty. It boasts a contemporary aesthetic but retains a synergy with nature, creating a unique architectural experience for all to enjoy. Guests can explore the large plazas, enjoy specialty private dining, find relaxation in the sun garden, or soak up the spectacular views from the top of the observation tower. From the moment visitors arrive, they begin a rejuvenating journey within the calming embrace of nature. The revealing of Elanan follows the recent announcements of Leyja, Epicon, Siranna, Utamo, Norlana, Aquellum, Zardun, and Xaynor which are sustainable tourism destinations within the Gulf of Aqaba, all interlaced by NEOM’s commitment to sustainable development.
Read More »Dan Company and Hilton sign agreement to operate Dan’s first three resorts at unique farm based tourism destination in Al Ahsa, Saudi Arabia
Following a signing ceremony during a recent visit to Saudi Arabia by global Hilton leaders, leading global hospitality company Hilton and Dan Company, a Public Investment Fund (PIF) company specializing in agritourism, ecotourism, and adventure tourism signed an agreement with Hilton to operate three resorts in Al-Ahsa – Al-Ahsa Agritourism Resort, LXR Hotels & Resorts; Al-Ahsa Eco Resort, Curio Collection by Hilton; and Al-Ahsa Adventure Resort, Curio Collection by Hilton. The resorts will be in Al-Ahsa, a significant agricultural region in Saudi Arabia’s Eastern Province and UNESCO World Heritage site, which is home to Al-Ahsa Oasis – the largest date palm oasis in the world. With lush surroundings and homegrown farms at its doorstep, the 1.8 million square meter master development aims to create a premium farm-based tourism destination in the heart of Al-Ahsa, attracting visitors looking to connect with nature and enjoy a diverse range of experiences. Abdulrahman Abaalkhail, CEO of Dan Company, added, “The partnership with Hilton to operate the first three resorts in Al-Ahsa will see us combine Hilton’s world-class hospitality with the picturesque landscapes of Al-Ahsa. This part of Saudi Arabia offers unique experiences rich in cultural and natural beauty yet underrepresented in the current tourism landscape. This delivers on our strategy to establish a Saudi homegrown hospitality brand with a pioneering heritage-inspired fusion of agricultural, eco, and adventure experience resorts, nestled in nature, setting a remarkable precedent in Saudi Arabia’s hospitality industry. Our business model is synonymous with cultural authenticity, sustainability, and community empowerment, thereby creating an ecosystem and contributing to the Kingdom’s broader economic and tourism objectives.” “The signing of these three hotels further expands our footprint in Saudi Arabia, where we plan to …
Read More »New Murabba Development Company partners with Tourism Development Fund to bring Riyadh’s visionary downtown to life
New Murabba Development Company (NMDC) has signed a Memorandum of Understanding (MoU) with the Tourism Development Fund (TDF) to spearhead the transformation of Riyadh. The agreement will see the two entities work closely together to create New Murabba: the world’s largest , modern downtown, serving as a model for future urban development and contributing towards Riyadh city’s evolution, in line with Vision 2030. NMDC’s strategic partnership with TFD marks a pivotal moment in realization of New Murabba’s bold ambition to create the most advanced, transformative, downtown experience in the world. It aims to fulfil Saudi Arabia’s potential as a leading investment destination — a place where people live, work, and play. A go-to tourism and hospitality hotspot distinguished by a thriving tech ecosystem, an enabling business environment and a diverse and welcoming society. The MoU was signed by New Murabba Development Company CEO, Michael Dyke and TDF CEO, Qusai bin Abdullah Al-Fakhri. As part of the agreement, TDF will provide direct financing opportunities — in collaboration with its network of partners and contracted investors, which solidifies NMDC’s access to TDF’s expertise, networks and investment capabilities. The agreement is poised to unlock New Murabba’s immense potential, placing Riyadh it at the forefront of global destinations and showcasing the Kingdom of Saudi Arabia’s commitment to innovative, sustainable urban development, cultural richness, and unparalleled visitor experiences on the world stage. Qusai bin Abdullah Al-Fakhri, CEO, TDF, said: “We are pleased to have partnered with the New Murabba Development Company to bring this bold undertaking to life: an innovative undertaking that will enhance Riyadh’s status on the global stage as one of the commercial and financial capitals of the world. This is a future-focused …
Read More »Saudi Arabia’s achievement of welcoming +100 million tourists receives global recognition from UN Tourism and WTTC
Saudi Arabia has received international recognition and applause from UN Tourism and the World Travel & Tourism Council for its remarkable achievement of welcoming over 100 million tourists in 2023. This accomplishment significantly surpassed the previous target set for 2030, positioning Saudi Arabia as an emerging global tourism powerhouse. The Ministry of Tourism announced that the Kingdom has achieved this milestone seven years ahead of the initial goal according to the latest data. Motivated by this success, the Kingdom has now set a new ambitious target of welcoming 150 million tourists by 2030. Tourism has proven to be a significant contributor to the nation’s economy, with domestic and international tourists spending over 250 billion riyals in 2023. This expenditure represents over 4% of GDP and 7% of the non-oil GDP reflecting the crucial role of tourism in diversifying Saudi Arabia’s economy. H.E. Minister Ahmed Al Khateeb, commented: “This announcement demonstrates the scale of our transformation since the National Tourism Strategy was launched five years ago. Tourism is a key pillar in the nation’s economic transformation under Vision 2030, creating jobs and revenue for the Kingdom. We thank both UN Tourism and WTTC as valued partners in our journey for their shared commitment to a sustainable and prosperous tourism sector.” “The tourism ecosystem continues to operate in line with the national tourism strategy by developing diverse tourist destinations. Our aim is to enrich the experiences of tourists, diversify options for both local and international visitors, and enhance hospitality facilities along with other services provided. We are committed to aligning with top-tier international experiences and practices. This approach contributes to shaping a prosperous future for our tourism industry, improving the quality of …
Read More »Hilton set to quadruple its presence in Saudi Arabia with two-thirds of its portfolio under construction; plans to exceed 100 hotels across the Kingdom
The Hotel Galleria Jeddah, Curio Collection by Hilton was opened by Hilton President & CEO Chris Nassetta. Two-thirds of Hilton’s Saudi pipeline is under construction across the Kingdom, with plans to exceed 100 properties in the coming years. Hilton’s President & CEO Chris Nassetta visited the Ministry of Tourism to further discuss Hilton’s growth plans across the Kingdom. Hilton is re-affirming its commitment to growth in Saudi Arabia during a visit led by President & CEO Chris Nassetta as the global hospitality company plans to quadruple its presence and open more than 60 new hotels across the Kingdom in the coming years. Hilton will be introducing more of its award-winning brands in new tourism destinations and large-scale developments, as well as major cities and regional locations across the country. H.E. Al Khateeb, Minister of Tourism, stated: This significant expansion underscores our dedication to enhancing Saudi Arabia’s tourism infrastructure, positioning the Kingdom as a prime opportunity for global investors. In line with our Vision 2030 objectives, we are aiming to increase hotel rooms to 550,000 by 2030, showcasing the vast opportunities for private sector investment in our tourism recovery efforts. Our collaborative efforts with leading international brands, including Hilton, highlight our commitment to developing a world-class tourism sector. By focusing on enriching our hospitality offerings, as well as activities and entertainment options, we are catering to the growing number of visitors attracted by our sporting events, giga-projects, and cultural and religious sites. Our goal is to welcome 150 million tourists by 2030 and increase tourism’s contribution to our GDP by 10%.” Chris Nassetta, President & CEO, Hilton said: “It’s great to be back in Saudi Arabia and experience the incredible progress made …
Read More »Riyadh Air partners with Adobe to deliver personalized global travel experiences, powered by Generative AI
Riyadh Air and Adobe announced a strategic technology partnership. Riyadh Air will integrate with a broad range of travel partners, both in the Kingdom and globally, allowing guests to manage their entire travel experience through its digital properties. As the lead systems integrator, IBM Consulting will employ Adobe’s Experience Cloud technologies to create a cohesive and tailored travel journey for Riyadh Air guests. With plans to carry its first passengers in 2025, Riyadh Air aims to connect the Kingdom to more than 100 destinations around the world, supporting both the National Aviation Strategy’s and National Tourism Strategy ambitions to bring 330 million annual visitors to the Kingdom by 2030. “We’re on a mission to shape the future of travel and meet guest’s expectations of their travel experience,” said Adam Boukadida, chief financial officer at Riyadh Air. “Through our strategic partnership with Adobe, we will be able to create incredible, personalized experiences for our guests at every stage and every moment of their journey, from planning their trips towards booking and boarding their flight and towards the arrival destination across the world.” “As a new digitally native airline, Riyadh Air has an opportunity to push the boundaries of what’s possible when it comes to delivering personalized, real-time digital experiences for air travelers,” said Anil Chakravarthy, president, Digital Experience Business at Adobe. “The airline’s vision, combined with the power of Experience Cloud and generative AI, holds the promise of setting entirely new standards for digital experiences in the travel industry and beyond.” Adobe technology will be used by Riyadh Air to offer a seamless, end-to-end travel experience to the guests traveling globally to and from Saudi Arabia, as well as those traveling …
Read More »Inaugural B2B edition of Saudi Travel Mart kicks off in Riyadh
The inaugural B2B edition of Saudi Travel Mart with TravTalkME as media partner kicked off in Riyadh yesterday with over 135 companies from 20 countries. It will provide a platform for key exhibitors from Saudi Arabia and the rest of the world to showcase their many offerings within a period of three days from 25th to 27th February 2024. Opening the event Naif A. Alrajhi – Vice Chairman of Board of Directors Riyadh Chamber of Commerce shared, “Today is an important event to have this first ever B2B event in Saudi Arabia, having 135 companies from 20 countries which shows the importance of being in Saudi Arabia and this is very good for later stages as Saudi Arabia aims to achieve a high number of tourists from across the globe. Saudi Arabia has a lot of opportunities with thew commitment of the government as they have set a target with the vision 2030 aimed at attracting the highest number of tourists by 2030 and with all the foreign investments happening in the Kingdom this will give rise to the tourism sector in the Kingdom.” Mohammed Al Harbi, Chief Executive Officer Saudi Travel Mart in his opening remarks shared, “we consider the Saudi Travel Market to be one of the important exhibitions through which we intend to place the Kingdom on the list of major tourist destinations in the coming years. As the first B2B exhibition in the Kingdom of Saudi Arabia, we aim to attract the largest international companies to the Kingdom and make it the first and best choice for everyone.”
Read More »Raffles Hotels and Resorts to debut in Trojena, the mountains of Neom
Raffles Hotels & Resorts and NEOM unveiled plans to debut a new resort in Trojena, the year-round mountain destination located in northwestern Saudi Arabia. Slated to open in 2027, Raffles Trojena will reimagine mountainside hospitality, offering guests unprecedented access to discover and explore the region’s incomparable beauty. “We are thrilled to collaborate with NEOM on the creation of Raffles Trojena, an architecturally significant resort that will showcase the very best in modern luxury hospitality and underscores Raffles’ commitment to growing in the Kingdom of Saudi Arabia. Trojena is set to be a destination unlike any other, and this mountainside retreat continues the Raffles legacy of growing in the world’s most compelling locales, providing our guests with an opportunity to ignite their passions through highly personalized service and experiences.” – Omer Acar, CEO of Raffles Hotels & Resorts Positioned among the majestic mountains in Trojena, Raffles features a unique and striking ring-shaped design, offering stunning scenic views of the surrounding destination from every vantage point. The resort is set to include 105 guestrooms, which are arranged around the perimeter of the ring, offering guests the highest level of comfort in addition to unobstructed vistas and privacy. Circular zones and meticulously landscaped gardens on the ground level will encourage exploration and discovery, while the roof, comprised of a variety of circular apertures, allows for ample natural light. The Raffles resort will also feature the signature hallmarks for which the globally renowned hospitality brand is known, including its legendary butler service, exceptional culinary offerings, and an emphasis on destination arts and culture. “Trojena is set to redefine the understanding of luxury hospitality and mountain tourism. We are thrilled to work with Raffles to …
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