Tag Archives: Saudi Arabia

Palladium Hotel Group is set to charter new territories following its agreement with Hard Rock International to operate hotels under Hard Rock Hotels and Reverb Hotels in Saudi Arabia. Palladium Hotel Group will be infusing the region’s hospitality market with over 50 years of expertise, following a record-breaking 2023 with an annual revenue of 1.069 billion euros. The group is actively seeking investors and real estate partners with properties that align with the Hard Rock International brand’s bold, lifestyle-focused appeal. Palladium Hotel Group’s impressive portfolio spans over 40 hotels and 13,000 rooms across seven countries, managed under ten distinctive brands, including TRS Hotels, Ushuaïa Unexpected Hotels, and BLESS Collection Hotels. Renowned for delivering exceptional guest experiences and prioritising team wellbeing, the group consistently upholds the highest standards in every venture. This global expertise positions the group as a key player in introducing innovative hospitality solutions to Saudi Arabia’s evolving market. The collaboration builds on a decade-long relationship, with Palladium Hotel Group already managing three standout Hard Rock Hotels in Spain, – Ibiza, Tenerife, and Marbella. The expansion into Saudi Arabia aims to merge Hard Rock International’s signature world-class entertainment and cutting-edge designs with Palladium Hotel Group’s hospitality managing expertise. Together, they aspire to redefine travel experiences for modern guests seeking something fresh and exciting. Jesús Sobrino, CEO of Palladium Hotel Group said, “At Palladium Hotel Group, our vision revolves around creating exceptional guest experiences while fostering sustainable growth and meaningful local partnerships. Aligning with Saudi Arabia’s Vision 2030, we see great potential in bringing our expertise in hospitality management to this dynamic market, adding value through innovation and authenticity.” Carlos Ortega, Corporate Global Development Sr. Director of Palladium Hotel Group added, …

Cruise Saudi welcomed AROYA Cruises’ inaugural ship, AROYA, to Jeddah after a comprehensive transformation, AROYA is now ready to call Jeddah its homeport. Following months of dry-docking and design innovation in Bremerhaven and Rotterdam, AROYA now offers an exceptional cruising experience featuring a fully reimagined interior, with 95% of the ship’s spaces completely redesigned to reflect Arabian heritage and preferences. The ship is equipped with an array of world-class facilities, such as a souq-inspired shopping district – the largest retail area ever built on a cruise ship – luxury spa facilities, a wellness centre, 29 restaurants, lounges and cafes, 20 entertainment venues, and one of the largest children’s play areas at sea. The occasion was celebrated with a traditional plaque and key ceremony, attended by AROYA’s captain, Jan Gelinder, and Cruise Saudi’s CEO, Lars Clasen, and the President of AROYA Cruises, Dr Jorg Rudolph, and the Chief Destination Experiences Offices, Barbara Buczek. Jeddah Islamic Port offers all services to handle international and local guests, as well as logistics services to cruise vessels. The port has long had great historical significance, with Jeddah being the principal gateway to the Two Holy Cities of Makkah and Madinah. Cruise terminal facilities have been upgraded to accommodate the largest cruise ships, and new bollards and fenders have been installed to serve cruise ships Clasen commented: “The arrival of AROYA marks the beginning of a new chapter for Cruise Saudi, and tourism in Saudi overall, in line with Saudi’s Vision 2030. Cruise Saudi was only launched in 2021 and witnessing the arrival of our first owned ship just three years later is a huge milestone. We are so grateful to the whole Cruise Saudi team for their …

The Chedi Hegra officially opens its doors at the UNESCO World Heritage site of Hegra, inviting guests to experience an unparalleled fusion of history, luxury, and cultural immersion. The Chedi Hegra features 35 thoughtfully restored rooms, suites, and villas, offering stunning views of the surrounding desert including the necropolis and nature-carved rock formations. The limited number of rooms reflects the hotel’s commitment to preserving the original structures, with many rooms created from existing buildings on-site, incorporating original stone walls and historic architectural features. This approach maintains the integrity of the original structures, blending their timeless craftsmanship with modern luxury. Guests can enjoy private terraces, plunge pools, and interiors inspired by the rich heritage of the Nabataeans, seamlessly connecting with the surrounding natural landscape. Built out of the vestiges of the Hegra Train station and set amidst the ancient Nabataean city surrounded by several other ancient heritage sites, The Chedi Hegra promises an exceptional journey that connects travellers to the rich heritage and captivating beauty of AlUla. Hegra, located in Northwest Saudi Arabia, dates to the 1st century BCE and was once a major city along the historic Incense Road. The railway route, constructed in 1907 under the supervision of German engineer Heinrich Meissner, served as an important link from Medina to Damascus, facilitating the movement of pilgrims and goods. With 200,000 years of human history and its remarkable heritage, the AlUla region is a significant hub of cultural and historical discovery. The Chedi Hegra, preserves the original railway structures, seamlessly blending the past with a tranquil modern experience. The architecture and interiors of The Chedi Hegra, led by Milan based design and architecture studio, Gio Forma, harmonize historical elements with contemporary sophistication, …

Hilton announced the signing of an agreement with Al-Gharaa International for Real Estate Development to open three hotels in the Islamic World District of Knowledge Economic City (KEC) in Madinah. The agreement marks the debut of Hilton’s extended stay brand, Home2 Suites by Hilton, in the Middle East & Africa (MEA) and reaffirms the global hospitality company’s commitment to diversifying its portfolio to meet the increasing demand for hospitality offerings across the Kingdom. Amin Shaker, Chairman of KEC, highlighted the strategic importance of the partnership, stating, “Under the leadership of His Royal Highness Prince Salman bin Sultan bin Abdulaziz Al Saud, we are committed to delivering developments that embody the spirit of Madinah as a global destination. Collaborating with Hilton allows us to partner with globally recognised brands that cater to the needs of our residents and visitors, reinforcing our commitment to the Kingdom’s Vision 2030 and positioning Madinah as a hub for religious tourism.”The agreement was signed in the presence of His Royal Highness Prince Salman Bin Sultan Bin Abdulaziz Al Saud, representatives from Knowledge Economic City and Hilton. The properties will add 1,415 keys to Hilton’s growing portfolio in Saudi Arabia, offering guests access to short- and long-term accommodation and a wide range of value-added amenities and services, in line with the Kingdom’s vision of elevating the hospitality landscape in the Holy City as the country continues its plans of attracting 150 million visitors annually by 2030. Carlos Khneisser, Vice President, Development, MEA, Hilton, said, “Saudi Arabia is our fastest-growing market in the region with more than 70 hotels in the pipeline. We are fully committed to meeting the growing demand for world-class hospitality across all price points …

Marriott International, Inc. announced it has signed an agreement with Knowledge Economic City (KEC) to open three hotels within the Holy City of Madinah in Saudi Arabia. The anticipated openings will be part of the KEC master-development and feature over 1,200 rooms across three of the company’s brands – Courtyard by Marriott, Four Points by Sheraton and Residence Inn by Marriott. “Under the leadership and guidance of His Highness Prince Salman bin Sultan, we remain committed to advancing the hospitality sector in Madinah by bringing the highest standards of accommodation, innovation and guest experiences to the Holy City,” said Amin Shaker, Chairman of KEC. “We are delighted to collaborate with Marriott International to set new hospitality benchmarks in Madinah and support the Kingdom’s Vision 2030 framework.” Jerome Briet, Chief Development Officer, Europe, Middle East & Africa, Marriott International commented, “We continue to see growth opportunities across the Holy Cities where there remains a strong demand for high-quality hotel accommodation. Knowledge Economic City is a pivotal project that will further help diversify Madinah’s economy and create a destination that provides a variety of experiences for travellers and celebrates the cultural and religious identity of the Holy City. We look forward to working with KEC to enhance the hospitality landscape in Madinah and support the ongoing transformation of the country’s tourism sector.” The planned properties include Courtyard by Marriott Knowledge Economic City, which is expected to comprise 456 thoughtfully designed guestrooms, two dining outlets, multiple meeting facilities, a fitness centre and public spaces for guests to connect and relax. Four Points by Sheraton Knowledge Economic City is anticipated to feature genuine service in a casual environment along with 558 modern guestrooms, multiple dining …

The Royal Commission for AlUla (RCU) and the Saudi Railway Polytechnic (SRP) have announced a new agreement to boost the capabilities of young Saudis looking to launch a career in AlUla and the Kingdom’s rapidly growing rail sector. Officially signed by representatives of The Royal Commission for AlUla and The Saudi Railway Polytechnic in November in Riyadh, the partnership aims to strengthen the long-term and sustainable development of young Saudi talent. The first stage of the agreement is planned to provide vocational training programmes in railway maintenance and operation that will build sector-specific subjects such as rolling stock and infrastructure through hands-on training. The comprehensive regeneration of AlUla is powering the development of new mobility options across the county, including new rail and tram services such as the Experiential Tram that will link key heritage, tourist, and residential sites once complete. Building the skills, knowledge, and capabilities of AlUla’s workforce is critical to achieving RCU’s transformational and development goals, as well as the long-term ambitions of the Kingdom’s Vision 2030 plan. The history of railways in Saudi Arabia stretches back to 1947 with the construction of the first line, which was followed by the inauguration of a railway linking Dammam with the capital Riyadh. The launch of the Haramain High Speed train Railway between Mecca, Medina, Jeddah, and King Abdullah Economic City in 2018 was a milestone for Saudi Arabia’s rail sector, providing greatly improved speed, safety, and comfort for passengers. In 2021, SAR was created after the annulment of the previous national train operator, the Saudi Railways Organisation. Mohammed Alshkrah, The Human Capability Development VP at the Royal Commission for AlUla, said: “The ongoing regeneration of AlUla supports the …

Deputy Minister of Strategic Planning & Monitoring at the Ministry of Tourism, Ageel Alshaibani, participated in the Ministerial Meeting on Enhanced Climate Action in Tourism organized by the COP29 Presidency and hosted a side event titled “Tourism, Climate Action and the Sustainable Development Goals (SDGs)” at Saudi Arabia’s National Pavilion at the climate change conference.  Alshaibani highlighted the importance of aligning tourism with climate and sustainability objectives, and detailed how the Saudi initiative on the Sustainable Tourism Global Center (STGC) will drive this critical transformation. “Tourism has a unique opportunity to lead in advancing sustainable development,” said Alshaibani. “Through STGC, we are committed to creating a tourism sector that contributes positively to the environment, strengthens local communities, and provides a model for responsible growth. Our initiatives are designed to empower governments, businesses, and communities alike to take bold steps toward a sustainable future for tourism.” The Ministerial Meeting on Enhanced Climate Action in Tourism was hosted by COP29 Presidency, UN Tourism, the State Tourism Agency of Azerbaijan and UNEP, and gathered Ministers and high-level officials of more than 30 countries from across the globe to discuss the alignment of tourism policies and practices with climate action. Both the Ministerial Meeting and the side event hosted by Saudi Arabia showcased STGC’s mission as a multi-country, multi-stakeholder initiative organization dedicated to advancing the tourism industry’s shift toward sustainable practices. Launched by Saudi Arabia, and to be headquartered in Riyadh, STGC will bring together governments, industry leaders, academia, and civil society to join forces to address the industry’s environmental footprint, protect biodiversity, and uplift tourism-dependent communities. Alshaibani’s remarks emphasized the need for comprehensive actions that can drive measurable improvements across the tourism sector. As part of …

Diriyah Company annoucned that it has undertaken to open 7 Luxury Hotels, adding a total of 877 rooms. Diriyah Company has undertaken the official groundbreaking for seven world-class luxury hotels during the second edition of its annual event “Bashayer – Delivering our Future”. It marks the continued growing momentum in creating world-class properties that will eventually total more than 40 hotels and over 6500 rooms across the Diriyah and neighboring Wadi Safar development areas. These latest groundbreakings took place for Raffles Diriyah, Armani Diriyah, Orient Express Diriyah, Baccarat Diriyah, Corinthia Diriyah, Fauchon L’Hotel Diriyah and Rosewood Diriyah offering a total of 877 rooms across the seven hotels. The “Bashayer – Delivering our Future” event saw participation from global investors, hospitality companies, construction firms, infrastructure experts and representatives from the sports, arts, culture, tourism and retail sectors. Diriyah is anticipated to welcome 50 million visits a year in the future and the delivery and provision of a world-class range of hotels and hospitality option is an integral part of putting the right infrastructure in place to meet visitor demand from within the Kingdom, the region and worldwide. Commenting on the successful groundbreakings, Diriyah Company Group CEO Jerry Inzerillo said: “At Diriyah we are committed to offering the highest world-class standards of hospitality and we are enormously proud to have broken ground on these seven prestigious properties. “We will be a destination where you can find every one of the best global hotel brands delivering unrivalled levels of luxury, experience and service as Diriyah welcomes increasing numbers of guests from inside Saudi Arabia and around the world. “This is the second Bashayer event where we have undertaken hotel groundbreakings and demonstrated the …

Saudi Arabia’s tourism sector continues its impressive growth, advancing 15 positions in international tourism receipts and leading the Top 50 ranking in upward movement. According to the UN World Tourism Organization, Saudi Arabia ranked 12th in 2023, making a significant improvement from its 2019 ranking. Saudi Arabia has led G20 countries in growth on the UN Tourism Barometer, achieving a 73% increase in international tourist arrivals and a 207% rise in international tourism receipts based on the latest data from the first seven months of 2024 compared to the same period in 2019. These impressive gains reflect the Kingdom’s success as a leading tourism destination. The steady increase in international tourist arrivals further underscores the trust visitors place in Saudi Arabia’s rich and diverse attractions. Globally, international tourist arrivals reached 96% of pre-pandemic levels in the first seven months of 2024, totaling an estimated 790 million tourists – an 11% increase over the same period in 2023. The Middle East maintained the lead as the strongest-growing region, with international arrivals rising 26% over 2019 levels.

Discover Saudi and the Muslim Golf Association (MGA) signed a Memorandum of Understanding (MoU) to promote the world’s first Golf Umrah, Race to Makkah, in the Kingdom. As part of the MoU Discover Saudi will customise, promote & distribute a dedicated Golf Umrah package in collaboration with the Muslim Golf Association, combining the classic pilgrimage experience with premium golf activity for inbound and domestic golf enthusiasts. Participants will embark on an extraordinary journey, harmonising their passion for golf with the profound religious experience of Umrah. This event marks the launch of MGA’s World Championship, The Race to Makkah, an exclusive three-day golf tournament at the prestigious Royal Greens Golf & Country Club — celebrated as one of the Kingdom’s premier golf destinations, which has hosted several high-profile tournaments including the PIF Saudi International and LIV Golf Jeddah. Following their spiritual pilgrimage to Makkah and Madinah, participants will engage in this unparalleled golfing experience. Founded in 2020, The Muslim Golf Association is the world’s first dedicated golfing platform catering to modern, professional, Muslim male and female golfers of all abilities. It has also recently launched a groundbreaking initiative in collaboration with the European Disabled Golf Association (EDGA) to train new volunteers and deliver dedicated sessions for disabled Muslims. The partnership draws on Discover Saudi’s extensive on-the-ground expertise and vast network of local tour operators, and access to hospitality partners to elevate the travel experience for the tournament participants and attendees. Saudi Arabia’s growing clout in the international sporting arena, with the Kingdom playing host to a range of sporting events, attracting tourists and fans from around the world, gets a further boost with the Race to Makkah event expected to enhance …