Tag Archives: Saudi Arabia

Sabre Corporation hosted an interactive event for key travel players in Saudi Arabia. The event, which took place in Riyadh last week brought together key decision-makers from travel companies, online agencies and corporations to discuss the evolving industry landscape in the kingdom and the region, the need for digital transformation and Sabre’s latest technology solutions. “Saudi Arabia is a particularly exciting country to be in right now,” said Abdul-Razzaq Iyer, vice president, Sabre Travel Network Middle East. “It has a bright vision to build a progressive global tourism brand, and our customers need the right technology to help them leverage this unique opportunity for growth.  In parallel, the industry has become more complex post-pandemic, so simplifying the travel journey will be particularly important.  We will continue to deliver best-in-class technologies, including AI-driven products to travel agencies, across the region to help our travel partners tap into this growth.” At the Riyadh event, Sabre showcased its latest technology, including corporate solutions, application programming interface (APIs) and automation, and outlined how these solutions can increase efficiency through automation, allowing agents to spend more time to serve their customers and keep track of latest trends.  Solutions in the online and mobile space were also highlighted, in addition to innovative point-of-sale, Sabre Red 360, which offers an intuitive, customizable workflow and significant benefits for travel agents, including reduced training time and costs.  The technology is proven to reduce training times from weeks to hours. “We are helping some of the leading travel agencies in Saudi enter the online space, through access to intelligent technology that can personalize the customer journey,” continued Abdul-Razzaq. “Travel agencies continue to evolve, adapting to new consumer needs and leveraging …

The G20 Tourism Ministerial Meeting hosted under the 2022 Indonesian Presidency, brought together Ministers from across the globe under the theme ‘Recover Together, Recover Stronger’ to address key issues arising in the aftermath of the pandemic. Steered by the theme, the G20 Bali Guidelines aim to provide a framework to advance the transformation of the tourism sector through policy action on MSMEs and communities, and focused on three priority issues, Global Health Architecture, Digital Transformation and Sustainable Energy Transition. His Excellency Ahmed Al Khateeb called on tourism leaders during the Ministerial Meeting to join collaborative efforts to build a more resilient and sustainable future for the sector. Alluding to the importance of public and private partnerships, His Excellency addressed the first meeting of private sector leaders at a G2O Tourism Minister’s Meeting and expressed the importance of co-operation in shaping the future of the sector. Saudi Arabia has a strong history of cross-sector collaboration, it is home to the first regional office of the United Nations World Tourism Organisation (UNWTO) and last year agreed plans to open the Tourism Academy in Riyadh to empower young people with the skills needed to flourish in the tourism sector. Supporting the recovery of the sector by investing in human capital is a key focus for the Kingdom, further demonstrated by the roll-out of internationally acclaimed Tourism Trailblazer’s program that is investing $100m to train 100,000 young Saudis for different roles across the hospitality industry. In November of this year, the Kingdom will welcome the largest edition of the World Travel and Tourism Council (WTTC) which brings together leaders from across the world to discuss and address key priorities affecting the sector. During the …

The Kingdom of Saudi Arabia’s tourism ecosystem is undergoing a major overhaul with the announcement of a New Tourism Law approved this week by a Council of Ministers Resolution. The law will accelerate the development of an internationally competitive tourism sector in the Kingdom which will drive business, innovation, and investment. The New Tourism Law will establish new regulatory environments in the Kingdom to attract tourism innovators and improve ease of doing business. This allows new or experimental tourism businesses to receive special licenses and support from the Ministry, allowing them to flourish. It will also streamline licensing processes and procedures by creating a one-stop-shop platform for all tourism stakeholders. Both initiatives were announced in February 2022 as part of the Ministry’s Digital Tourism Strategy. With the new legal framework, the Ministry of Tourism will have greater control of the quality of tourism services offered within the Kingdom, ensuring the highest standards possible for both tourists and businesses while also strengthening destination development. The law also extends the Ministry’s remit for swift collaboration with government entities to mitigate risks and manage crises. The Council of Ministers further approved a resolution that empowers the Ministry of Tourism to enable sector growth. The resolution gives the Ministry permission to facilitate tax and custom exceptions or reductions with related government entities, creating powerful incentives for businesses to invest into the Kingdom’s growing tourism sector. It also enables the Ministry to work collaboratively with other private sector entities to establish work plans and training programs, enabling job creation and training for Saudis and boosting human capital development in the Kingdom. This new framework for collaboration with the private sector and relevant government entities will …

As part of the group’s ongoing expansion strategy in the Kingdom of Saudi Arabia, Radisson Hotel Group (RHG) remains committed to upskilling Saudi nationals working in the hospitality industry. To further cement its intensive recruitment efforts in one of its key market feeders, the group has launched ‘A Brilliant Journey of Advance Development Programme’ (ABJAD), targeting employees within the Kingdom to develop their leadership profile and help them progress in their roles across its portfolio of 26 operational hotels. Alongside Radisson Hotel Group’s robust expansion plans, ABJAD aims to develop talents by producing skilled, well-trained and talented Saudi managers. The name “ABJAD” is derived from articulating the first letters of the Arabic alphabet in its original order, and is often used to symbolise the beginning of learning something new, which in this case alludes to leadership. Through ABJAD, talents from all departments currently on supervisory level will be provided with the tools, resources and guidance as they prepare for the next step in their hospitality career. ABJAD intends to flourish the talents with a focus on the following pillars: Own, Deliver, Collaborate, Lead. This initiative is also aligned with the Saudi 2030 Vision to raise the contribution of the tourism sector to the domestic product to more than 10% and to provide one million job opportunities. It further cements the group’s commitment to the region, in line with its new office in the Kingdom that is set to become operational at the end of the year. Basel Talal, Managing Director, Saudi Arabia, Kuwait, and the Levant at Radisson Hotel Group comments: “Saudi Arabia remains to be a key market for us at Radisson Hotel Group and we aim to strengthen …

Wizz Air, Europe’s fastest growing and most sustainable airline, is launching 20 exciting new routes from Bucharest, Budapest, Catania, Larnaca, Milan, Naples, Rome, Sofia, Tirana, Venice and Vienna to Riyadh, Jeddah, and Dammam in the Kingdom of Saudi Arabia. The airline introduces a new era of extended travel opportunities at ultra-low fares between Europe and the Kingdom to strengthen Saudi Arabia’s global connectivity.  Tickets for all routes are already on sale on wizzair.com and the airline’s mobile app, with fares starting from 54.99 €.* The new routes will majorly enhance Wizz Air’s presence in the Kingdom that will boost the growing Saudi Arabian tourism sector and contribute to the Vision 2030 programme to triple the country’s passenger traffic by 2030. Just alone this expansion will bring over one million additional travellers to Saudi Arabia next year. Jozsef Varadi, CEO of Wizz Air, said: “Saudi Arabia is one of the most exciting countries in the world for aviation portraying an eclectic mix of travel opportunities with unmissable destinations, countless exciting attractions, and a thriving cultural scene. Today’s announcement follows the Memorandum of Understanding we recently signed with the government enabling us to contribute to Saudi tourism’s growth and its entire ecosystem.  Not only does Wizz Air offer incredibly low fares to travellers given our operational efficiency, but we also fly one the youngest, most modern, and sustainable fleet of aircraft in the world. I see the Kingdom as a long-term strategic market for Wizz Air where we will continue to innovate and carry the flag of low cost flying for the benefit of  Saudi residents and visitors as well as the country’s diversifying economy.” Fahd Hamidaddin, CEO and Member of the …

The World Travel & Tourism Council (WTTC) has revealed the Travel & Tourism sector in Saudi Arabia is expected to grow at an average of 11% annually over the next decade, making it the fastest growing Travel & Tourism in the Middle East. According to the forecast from WTTC’s latest Economic Impact Report (EIR), this annual growth, more than six times the 1.8% growth rate of the country’s overall economy, will bolster the economic recovery of the Kingdom. By 2032, the Travel & Tourism sector’s contribution to GDP could reach nearly SAR 635 billion, representing 17.1% of the total economy. The forecast also reveals Travel & Tourism employment could double over the next 10 years, creating more than 1.4 million jobs, to reach almost three million employed within the sector by 2032. The projections for both employment and the sector’s contribution to the Kingdom’s economy, surpass the ambitious goals set out by the government’s Vision 2030 strategic framework. By 2023, following two years of heartache, Saudi Arabia’s Travel & Tourism sector’s contribution to the national economy could surpass pre-pandemic levels, when it is projected to rise 2% above 2019 levels, to reach nearly SAR 297 billion. Employment in the sector could also exceed 2019 levels by 14.1%, creating more than 223,000 additional jobs, representing nearly more than 1.8 million by the end of next year. By the end of this year, the sector’s contribution to GDP is expected to grow 15.2% to nearly SAR 223 billion, amounting to 7.2% of the total economic GDP, while employment in the sector is set to grow by 16.1% to reach more than 1.5 million jobs. According to the global tourism body, the Kingdom, …

TIER has officially launched its e-scooter and e-bike service in the Kingdom of Saudi Arabia in partnership with Sela Sport Company in Saudi Arabia. The partnership was initiated by SoftBank Investment Advisers in Riyadh following SoftBank’s investment in Tier in November 2020. TIER e-scooters and e-bikes are available to visitors during Jeddah Season, a citywide art, culture and entertainment festival which promises 2,800+ events over the course of two months, as well as across various areas in Riyadh, following a successful 2021 Riyadh Season. With a unified mission to strengthen the region’s lifestyle and offering, the Jeddah Season festival is part of the Kingdom’s 2030 Vision, a set of social and economic reforms that will enhance the quality of life for citizens and residents. The launch is in line with TIER’s strategic plan to supply micro-mobility solutions in all major cities and hubs across the Middle East. Amir Melad, General Manager, Middle East of TIER, comments, “This is yet another significant milestone for TIER. To enter another country in the Middle East and provide residents and visitors of the Jeddah Season and Riyadh with an accessible, reliable transport method, is directly in line with our continued mission to change mobility for good. This launch has been made possible thanks to our strategic partnership with Sela Sport Company, allowing us to provide TIER e-scooters and e-bikes at the Jeddah Season and in Riyadh, following a successful Riyadh Season 2021. Our launch in Saudi Arabia has come at the right time as TIER’s e-scooters and e-bikes allow residents to travel longer distances using a sustainable transport method. This is just the beginning for Saudi Arabia, as we are aiming to launch e-scooters …

Saudi Arabia’s Ministry of Tourism has today launched a new program to equip 100,000 young Saudis with the key hospitality skills needed to pursue careers in the Kingdom’s flourishing tourism industry. Launched by His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia at the 116th session of the World Tourism Organization’s Executive Council in Jeddah, ‘Tourism Trailblazers’ will provide in-depth global experience to the tourism industry’s future leaders. The program aims to train 100,000 Saudis as the ministry’s continous efforts after the launch of a new human capital development strategy in the Kingdom’s burgeoning tourism industry, which aims to attract more Saudi nationals to the sector. His Excellency Ahmed Al Khateeb, Minister of Tourism, Saudi Arabia, said: “It is vital that we invest in our youth now. Creating a skilled workforce with the talent and ambition to support and drive the tourism sector regionally and globally is key to realising Vision 2030. This program demonstrates our commitment to empowering young people by providing them with right skills, support and opportunities to shape the future of the tourism industry.” According to His Excellency, the program has three main objectives that aim to nurture, develop and support talent in the industry. It seeks to spread a culture of professionalism, help nascent professionals gain the knowledge and qualifications needed to break into the industry, and support their success through refinement of their skills. The program will help trainees to secure jobs within the sector, including seasonal, part-time, or full-time opportunities across the Kingdom. His Excellency further stressed that this and other initiatives are geared towards delivering on the National Tourism Strategy and Saudi Vision 2030 targets, including the creation of one million …

With the clock ticking towards the March 16th start of Saudi Arabia’s Rally Jameel, the Middle East’s first-ever women-only navigational rally, it has been announced that the historic motorsport event will be held under the patronage of Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, Ambassador to the United States. The addition of the backing of Her Royal Highness is in keeping with the country’s Vision 2030, which aims to empower women across Saudi Arabia in all areas of society, including the field of sport. The rally is sanctioned by the Saudi Automobile and Motorcycle Federation (SAMF) and  enjoys the support of the FIA Women in Motorsport Committee (WIMC). Her Royal Highness has a background in promoting Saudi Arabian sporting initiatives, having previously worked as Vice President of Women’s Affairs at the Saudi General Sports Authority. In that role she developed policies and programs that benefited women and children throughout the Kingdom. This led to Her Royal Highness being promoted to Deputy of Development and Planning, as well as being appointed as President of the Mass Participation Federation, making her the first woman to lead a multi-sports federation in the Kingdom, a role that she occupied until her appointment as Saudi Ambassador to the United States. Her Royal Highness is also a member of the International Olympic Committee (IOC) Women in Sports Commission and is a member of the Saudi Arabian Olympic Committee. Her Royal Highness Princess Reema bint Bandar bin Sultan bin Abdulaziz Al Saud, commented: “It is an honor to be involved with this first-of-its-kind rally, which will shine a light on the positive steps being taken across Saudi Arabia to empower women …

His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia announced a three-year Digital Tourism Strategy, in the next step of the Kingdom’s continued reform of the sector. The announcement was made today at LEAP, Saudi’s largest-ever tech event held in Riyadh. The Ministry of Tourism is pioneering nine innovative programs consisting of 31 core initiatives by 2025 – positively impacting residents, visitors, investors and the public and private sectors. These programs will accelerate the Kingdom’s National Tourism Strategy and Vision 2030 targets, including 100 million new visits, tourism’s 10 percent GDP contribution and 1 million new tourism jobs. His Excellency Ahmed Al Khateeb, Minister of Tourism of Saudi Arabia said: “The Digital Tourism Strategy will help us to redesign tourism in the Kingdom and achieve our ambitious Vision 2030 objectives of having Saudi Arabia become a world-leading tourist destination. The Kingdom’s execution of this strategy over the next three years will inspire the tourism sector globally.” The Digital Tourism Strategy aims to position the Kingdom as the global digital tourism leader. Application of the Strategy aims to provide tourists and stakeholders with a more seamless experience that enables a thriving tourism sector. The strategy focuses on a number of areas: Seamless Travel: Providing digital solutions to simplify travel procedures Ease of Doing Business: Launching a unified platform to connect tourism service providers and applications Innovation: Creating an experimental environment that will allow technology innovators to test new digital tourism solutions Digital Travel: Supporting tourism extended reality applications (e.g. virtual or augmented reality) Encouraging Sustainability: Rewarding tourists for eco-friendly behaviors Informed Decision Making: Building solutions that gather data and provide analytics for the tourism sector Skilled Digital Workforce: Creating …