Tag Archives: Sabre

Global travel technology leader Sabre Corporation has given travel consultants and suppliers across the airline, hotel, rail, cruise and car rental industries a sneak-peek at its game-changing Sabre Red Workspace. The software solution will harness the changes in the industry and provide both retailers and suppliers with a content rich marketplace, intelligent decision support tools and predictive data insights that enable agents and suppliers to more easily create personalised experiences for travellers.  Developed on Sabre’s merchandising platform providing access to its award-winning GDS, travel consultants around the world will benefit from a more intuitive way to book travel, while airlines, hotels and other industry suppliers are now empowered to market their brands in the same way they market in other channels. Sean Menke, President of Sabre stated that Data, analytics, personalisation and mobile have been trending in the marketplace for some time and offer exciting opportunities for buyers and suppliers to meet changing traveller needs. Travellers want more than an itinerary; they want to feel confident about their purchases and expect a trip built around choice. That’s why in addition to a superior user experience, the new Sabre Red Workspace will provide travel consultants with data insights, relevant offers and price transparency. Data and analytics are critical assets to increase productivity and efficiency in the retail world, and their travel insight engine will help drive decision-making, revenue optimisation and true personalisation. Sabre will begin upgrading travel agency customers in Europe, Middle East and Africa (EMEA) to the new solution in early 2017, after a pilot later this year.

Etihad Airways has introduced industry-leading technology powered by Sabre Corporation that helps personalise the travel experience for passengers, enabling them to easily purchase customised fares. The national airline of the United Arab Emirates operates more than 1,000 flights per week to over 120 destinations worldwide. Sabre’s Branded Fares will enable it to effectively market and sell its broad and unique roster of fares globally through the Sabre Travel Marketplace, reaching more than 425,000 travel agents globally including Sabre’s growing network in Asia, propelled by the acquisition of the former Abacus operations, which Sabre acquired in July 2015. Sabre Branded Fares allows airlines to address growing consumer demand for more personalised services that meet individual needs. Using Sabre’s enhanced solution, Sabre-connected travel agents can now provide travellers with Etihad Airways’ Fare Choices, enabling passengers to book different classes of travel with a variety of options, such as bags, seats and mileage to meet specific needs. Fare Choices allow Etihad Airways guests to book different classes of travel with a variety of fare options and benefits tailored to their specific needs. “Etihad Airways is experiencing strong growth and has a clear strategy to provide its passengers with more choice when booking fares,” said Harald Eisenaecher, senior vice president EMEA at Sabre. “We have been working with Etihad Airways to find new ways to further personalise its products and make the booking experience more seamless for passengers. Sabre Branded Fares is just one of several ways we are supporting the carrier’s goals to gain competitive advantage and lead the industry in offering a personalised and customer-centric service to its passengers.” Travel agents using Sabre can now offer clients more informed choices and a higher level of customer service, while also driving upsell opportunities based on enhanced visibility …