Tag Archives: Miral

Miral, Yas Island’s creator of destinations has joined efforts with Microsoft on an ambitious digital-transformation journey that promises to reshape the global leisure and entertainment industry. By adopting key Microsoft technologies, Miral will deliver unparalleled guest experiences to tens of millions of annual visitors, setting new benchmarks for innovation in the sector. Miral is the developer and promoter of Yas Island, a family entertainment and leisure destination including a range of world-class attractions, theme parks such as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros. World Abu Dhabi, that was recently opened to the public on 25 July. “Our vision is to transform Yas Island into a globally recognised wall-less destination, increasing annual footfall to 48 million visitors by 2022, and this digital transformation project is part of delivering on our promise and achieving our vision,” said Eng. Mohamed Abdalla Al Zaabi, CEO of Miral. “Creating personalised seamless experiences by harmoniously bridging the gap between physical and digital was our main priority. The goal was to allow visitors to plan their journey before they arrive, tailor their experiences to their desires and continue to revisit their memories as they leave Yas Island. We selected Microsoft as our trusted technology partner because we have strong confidence in their solutions as well as their in-depth global experience in similar industries, which will help us achieve the sought results,” added Al Zaabi.

Miral has confirmed that Warner Bros. World Abu Dhabi, an indoor theme park spanning 1.65 million square feet and home to 29 immersive rides, entertaining shows and interactive attractions, will open in 2018. The fully-immersive world-class park will also include retail outlets featuring a wide collection of merchandise inspired by Warner Bros. franchises as well as a full range of dining options from full-service sit down to grab and go. Warner Bros. World Abu Dhabi will bring together Super Heroes and Super-Villains from the DC Universe, including Batman, Superman and Wonder Woman, as well as Warner Bros.’ iconic animated properties such as Bugs Bunny, Scooby-Doo and Tom and Jerry, creating a family-friendly destination for fans of all ages. “We are very excited to be announcing the number of rides, shows and attractions for Warner Bros. World Abu Dhabi,” said Mohamed Abdullah Al Zaabi, CEO of Miral. “We’re very delighted to see the park coming together and on track for the 2018 launch. Warner Bros. World Abu Dhabi marks an important step in the development of Yas Island as a complete leisure and entertainment destination, and we can’t wait to share it with the world,” he added. Theming is currently underway throughout the park and will immerse guests of all ages into the world of Warner Bros.’ best-in-class brands. Factory acceptance testing for all rides is nearly done, and delivery and installation of rides has already started. Warner Bros. World Abu Dhabi comes as part of Yas Island’s commitment to attracting 48 million annual visits by 2022. The ambitious vision is aimed at transforming the island into a world-class leisure and entertainment destination that caters to everyone around the world.