Tag Archives: Miral

Miral announced the latest milestones and construction progress at Yas Island’s Yas Bay. His Highness Sheikh Khalid bin Mohamed bin Zayed Al Nahyan, Member of the Executive Council and Chairman of Abu Dhabi Executive Office, visited the development and was briefed on construction progress and milestones achieved to date. Yas Bay represents a USD 1.1 Billion investment, and is an integral part of Miral’s USD 3.26 Billion portfolio of diverse leisure and entertainment developments under construction on Yas Island.As part of the overall masterplan for Yas Island, Yas Bay will play an important role in the continued growth of the island, with Miral investing the USD 1.1 Billion into The project’s Waterfront, infrastructure and public realm. H.E. Mohamed Khalifa Al Mubarak, Chairman of Miral said, “We have made significant progress across Abu Dhabi’s new iconic development, Yas Bay. The latest milestones underscore our vision for Yas Island to position it as a top global destination for entertainment, leisure and business. We remain committed to enriching our portfolio of unique experiences and immersive attractions across Yas Island while further contributing to Abu Dhabi and the UAE’s wider tourism growth.”

Miral finalised a partnership with Etihad Airways, to secure exclusive naming rights of Yas Bay Arena. As part of the agreement, Abu Dhabi’s first-of-its-kind multi-purpose, indoor entertainment venue will officially be named Etihad Arena. With Etihad Airways’ track record for connecting Abu Dhabi to the world and promoting the UAE as a vibrant and growing hub for culture, business and tourism, the airline is the perfect partner to help further raise the profile of this unique venue and Yas Island as a destination. With both companies playing a key role in the emirate’s economic diversification and development strategy, the new partnership will help position the Etihad Arena as one of the leading entertainment venues in the region and an important addition to Yas Island and Abu Dhabi’s entertainment and tourism offering. Tony Douglas, Group Chief Executive Officer of Etihad Aviation Group commented, “It’s an honour to partner with an Abu Dhabi institution such as Miral on this joint venture, that will further promote Abu Dhabi and Yas Island as a hub for entertainment, tourism and culture. Etihad Arena complements our global presence at a number of sporting and entertainment venues, most notably Etihad Stadium in Manchester, home of Manchester City Football Club.” Commenting on the agreement, Mohamed Abdalla Al Zaabi, CEO of Miral, said, “As our national airline with international reach, Etihad Airways is the ideal partner to help position the newly named Etihad Arena competitively on the local and regional map of live entertainment destinations. The new venue will be a significant addition to the unique offerings on Yas Island and in Abu Dhabi, creating unforgettable experiences, and helping us deliver on our vision to position Yas Island as …

Miral and Warner Bros. announced the world’s first Warner Bros. (WB) branded hotel – The WB Abu Dhabi, is currently being developed on Yas Island, Abu Dhabi. Set to open in 2021, construction of the USD 112 million hotel is well underway and is now 40% complete. The WB Abu Dhabi will be located adjacent to the award-winning Warner Bros. World Abu Dhabi theme park and is set to be a major addition to Yas Island’s immersive hospitality and leisure attractions. The hotel will introduce a new international benchmark for hospitality experiences, offering Warner Bros. fans the unique opportunity of staying at a WB themed hotel while visiting the Island’s other award-wining entertainment and leisure attractions. With a design and concept inspired by the world-famous Warner Bros. brand, the hotel will offer premium amenities and deliver an elevated hospitality offering through distinctive experiences for leisure and business travellers. Commenting on the development, H.E. Mohamed Khalifa Al Mubarak, Chairman of Miral, said, “We are excited to announce the development of the world’s first Warner Bros. themed hotel, here on Yas Island. This is yet another step in our journey to position Yas Island as one of the top global destinations for entertainment, leisure and business. Our partnership with Warner Bros. is a unique collaboration that adds another dimension to the outstanding immersive experiences available on Yas Island.” Pam Lifford, President of Warner Bros. Global Brands and Experiences, commented, “Following the successful debut of Warner Bros. World Abu Dhabi, we are thrilled to expand our presence in the region with the studio’s first-ever branded hotel. This new venture will pay tribute to Warner Bros.’ legacy of rich entertainment, offering fans a unique way …

Miral, Yas Island’s creator of destinations has joined efforts with Microsoft on an ambitious digital-transformation journey that promises to reshape the global leisure and entertainment industry. By adopting key Microsoft technologies, Miral will deliver unparalleled guest experiences to tens of millions of annual visitors, setting new benchmarks for innovation in the sector. Miral is the developer and promoter of Yas Island, a family entertainment and leisure destination including a range of world-class attractions, theme parks such as Ferrari World Abu Dhabi, Yas Waterworld and the Warner Bros. World Abu Dhabi, that was recently opened to the public on 25 July. “Our vision is to transform Yas Island into a globally recognised wall-less destination, increasing annual footfall to 48 million visitors by 2022, and this digital transformation project is part of delivering on our promise and achieving our vision,” said Eng. Mohamed Abdalla Al Zaabi, CEO of Miral. “Creating personalised seamless experiences by harmoniously bridging the gap between physical and digital was our main priority. The goal was to allow visitors to plan their journey before they arrive, tailor their experiences to their desires and continue to revisit their memories as they leave Yas Island. We selected Microsoft as our trusted technology partner because we have strong confidence in their solutions as well as their in-depth global experience in similar industries, which will help us achieve the sought results,” added Al Zaabi.

Miral has confirmed that Warner Bros. World Abu Dhabi, an indoor theme park spanning 1.65 million square feet and home to 29 immersive rides, entertaining shows and interactive attractions, will open in 2018. The fully-immersive world-class park will also include retail outlets featuring a wide collection of merchandise inspired by Warner Bros. franchises as well as a full range of dining options from full-service sit down to grab and go. Warner Bros. World Abu Dhabi will bring together Super Heroes and Super-Villains from the DC Universe, including Batman, Superman and Wonder Woman, as well as Warner Bros.’ iconic animated properties such as Bugs Bunny, Scooby-Doo and Tom and Jerry, creating a family-friendly destination for fans of all ages. “We are very excited to be announcing the number of rides, shows and attractions for Warner Bros. World Abu Dhabi,” said Mohamed Abdullah Al Zaabi, CEO of Miral. “We’re very delighted to see the park coming together and on track for the 2018 launch. Warner Bros. World Abu Dhabi marks an important step in the development of Yas Island as a complete leisure and entertainment destination, and we can’t wait to share it with the world,” he added. Theming is currently underway throughout the park and will immerse guests of all ages into the world of Warner Bros.’ best-in-class brands. Factory acceptance testing for all rides is nearly done, and delivery and installation of rides has already started. Warner Bros. World Abu Dhabi comes as part of Yas Island’s commitment to attracting 48 million annual visits by 2022. The ambitious vision is aimed at transforming the island into a world-class leisure and entertainment destination that caters to everyone around the world.