Tag Archives: Eduardo Santander

ITB China organizers have announced to launch an ITB China Special Edition in 2021. The two-day business event will make its debut in Beijing from May 7 – 8,  2021, to deliver an innovative showcase for business exchanges while providing a stage for sharing industry insights for the travel industry. The regular edition of ITB China 2021, together with the accompanying ITB China Conference in Shanghai, is being rescheduled to November 24-26, 2021. “Fueled by promising news about vaccine developments we all anticipate upward trends in 2021. The way to real market recovery, however, will be a steady and gradual one that our industry will have to walk jointly in order to reach a post pandemic new normal”, said David Axiotis, General Manager of ITB China, further adding, “As the next major milestone, ITB China is once again leading the way with a tailor-made event format, the ITB China Special Edition 2021. Taking place in Beijing in spring next year, we expect a promising outlook on cross-border travel and emerging business opportunities at that time. Lastly, ITB China 2021 in Shanghai is set to once again serve as the leading platform to connect with the world’s largest travel source market, strategically rescheduled to the end of the year, paving the way for a strong rebound of the industry in 2022.” “The progressive recovery of the Chinese travel market is a highly encouraging sign to the tourism sector in Europe. Together with our members, we will continue monitoring the latest changes in the industry and building on our close cooperation with Chinese partners to prepare for a speedy recovery of international travel as soon as the health situation allows,” said Eduardo …

The latest ITB China Travel Trends Report, conducted by ITB China, the largest B2B exclusive travel trade show in China, examines the impact on the planned travel behaviour of the Chinese in the coming recovery phase. The 2020 China Market Recovery Special Edition is based on a survey among 200 Chinese outbound travel agencies and travel companies, including interviews with several industry experts. The report is a yearly publication, updating global travel suppliers and Chinese buyers with the latest needs of the Chinese travel market, in order to get best prepared to restart travel business in China. Asked about the recovery of the Chinese outbound travel market, 43 percent of those surveyed expect that outbound travel will recover within the next nine to twelve months. 33 percent think it might take six to nine months, whereas 20 percent believe it will take three to six months, and only four percent expect to see a recovery within the next three months. “China was hit first and should therefore be one of the first countries to recover, which would prove to be positive for European-Chinese tourism cooperation. By the time Europe can go back to normal, China might be ready for long haul travel again.” said Eduardo Santander, Executive Director of the European Tourism Commission, in an interview with ITB China. James Liang, Chairman, Trip.com Group said, “Different measures taken by different countries and territories will hinder international travels, which will impose certain pressure on short-term upward tendency. However, in the long run, the industry is extremely resilient and any irreversible change is highly unlikely.”