Tourism Breaking News
The latest ITB China Travel Trends Report, conducted by ITB China, the largest B2B exclusive travel trade show in China, examines the impact on the planned travel behaviour of the Chinese in the coming recovery phase. The 2020 China Market Recovery Special Edition is based on a survey among 200 Chinese outbound travel agencies and travel companies, including interviews with several industry experts. The report is a yearly publication, updating global travel suppliers and Chinese buyers with the latest needs of the Chinese travel market, in order to get best prepared to restart travel business in China.
Asked about the recovery of the Chinese outbound travel market, 43 percent of those surveyed expect that outbound travel will recover within the next nine to twelve months. 33 percent think it might take six to nine months, whereas 20 percent believe it will take three to six months, and only four percent expect to see a recovery within the next three months.
“China was hit first and should therefore be one of the first countries to recover, which would prove to be positive for European-Chinese tourism cooperation. By the time Europe can go back to normal, China might be ready for long haul travel again.” said Eduardo Santander, Executive Director of the European Tourism Commission, in an interview with ITB China.
James Liang, Chairman, Trip.com Group said, “Different measures taken by different countries and territories will hinder international travels, which will impose certain pressure on short-term upward tendency. However, in the long run, the industry is extremely resilient and any irreversible change is highly unlikely.”
