Tag Archives: Department of Tourism and Commerce Marketing

Golden Sands joins Dubai Tourism at India roadshow

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The team of Golden Sands Hotel Apartments, part of AA Al Moosa Enterprises, recently participated at the Dubai tourism roadshow in India. The team joined the delegation headed by the Dubai Department of Tourism and Commerce Marketing (DTCM) that visited the cities of Kolkata, Pune, Ahmedabad and Mumbai and met with potential partners and buyers, in a move to further boost the overall number of Indian travellers to Dubai. According to DTCM, visitors from India have increased by 7 per cent in the first quarter of 2018. Mohammed Khoori, General Manager, Golden Sands Hotel Apartments said, “We are very keen to get a share of this growing market so we met with several partners who can promote Golden Sands Hotel Apartments to travellers from these four cities. We received great feedback from tour operators and travel agencies who informed us that Indian travellers coming to the UAE are choosing Golden Sands as their preferred accommodation.” The team focused on meeting travel agents and tour operators who are selling the destination to family and individuals as well as niche segments such as small family group, golf, wedding and luxury. Representatives from hotels, airline heads, opinion leaders and heads of key travel trade associations along with travel operators were invited to attend the four-day roadshow.

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DTCM introduces revenue management training for hospitality professionals

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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has developed an interactive training programme led by prominent industry experts to help ensure Dubai’s resilient hospitality sector continues to maintain global price competitiveness. The Revenue Management Workshop programme will bring together hotel revenue managers, reservation managers, sales and marketing managers for a hands-on and practical session, to share fundamental best practices in yield management and forecasting, in addition to monitoring applications and tools. The programme spread across 24 workshop sessions, facilitated in partnership with InsightsOut, specialises in both research and revenue management across the hospitality and service industry. With the aim of training 600 professionals, each session has been designed to host a maximum of 25 participants in a personalised and immersive learning environment. Trainees will be educated on key aspects of revenue management including data analysis, optimising demand and evaluating industry standards to set best possible pricing strategies. H E Helal Saeed Almarri, Director General, Dubai Tourism said, “With hospitality roles quickly evolving to meet the needs of a fast-paced industry, understanding revenue management tools and how to apply the concepts to manage inventory and rates remain key to designing effective strategies to thrive in prevalent market conditions. Such training programmes are therefore crucial as we look to further empower Dubai’s hotel industry professionals to play a larger role in contributing to the city’s thriving tourism landscape and ultimately drive better revenue.”

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DTCM shares outlook with industry partners and stakeholders

Dubai Tourism DG addresses the City Briefing audience

In its first biannual city briefing event of the year, Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) highlighted its strategic framework, activities and campaigns in line with the Tourism Vision for 2020. Hosted for hotel establishments, destination management companies, event organisers, tourism attractions and government departments, the event was held at the Conrad Dubai with approximately 1,000 attendees. Keynote speeches at the latest briefing led by His Excellency Helal Saeed Almarri, Director-General, Dubai Tourism, provided valuable insights into the growth drivers behind Dubai’s record year-to-date international visitation, providing stakeholders with an in-depth analysis of the city’s visitor demographics and visitor satisfaction results from the annual Dubai Visitor Survey. Key successes and learnings from international marketing and business campaigns were also discussed. In addition, these keynotes covered the significance of Dubai’s robust calendar of retail and festival events spearheaded by Dubai Festivals and Retail Establishment (DFRE), and Dubai College of Tourism’s first-of-its-kind multi-disciplinary educational platform for the region. Both of these are key elements of the future outlook for tourism in Dubai and set to transform the city’s fast-evolving industry and the overall visitor experience. Another keynote was delivered by Manal Al Bayat, Senior Vice President – Business Development and Integration at Expo 2020 Dubai, who provided crucial insights into what can be expected in the lead up to the event and the legacy it will leave behind.

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Dubai Summer Surprises to be held from June 22 to August 4

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Dubai’s annual citywide summer celebration, Dubai Summer Surprises (DSS) is set to return to the city from June 22-August 4, 2018, offering a six-week extravaganza of sales, retail experiences and events. Organised by the Dubai Festivals and Retail Establishment (DFRE), an agency of the Department of Tourism and Commerce Marketing (Dubai Tourism), the 21st edition of the popular summer event will feature a line-up of spectacular sales, retail experiences, chances to win and weekly performances to keep the family entertained this summer. Ahmed Al Khaja, CEO, DFRE said, “Dubai Summer Surprises is one of the most popular events on Dubai tourism’s retail calendar, and we are excited to announce this year’s dates. Together with our partners across the emirate, we are putting the final touches to a jam-packed, six-week schedule of sales, retail promotions and events that we know will make Dubai the ultimate summer destination.  We encourage residents to stick around for the summer and experience the full line-up of not-to-be-missed surprises we have in-store!” The highlights of this year’s DSS include a mega Opening Day 12 Hour Sale, a daily Deal of the Day (DOTD) offer, weekly Weekend Destination surprises and the Final Weekend Sale.

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Dubai Tourism, Fliggy sign MoU to boost Chinese tourist numbers

Issam Kazim, CEO of DCTCM and Jerry Hu, VP of Fliggy and Alibaba Group at the signing of MoU

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has signed a Memorandum of Understanding (MoU) with Fliggy, the online travel service platform of Alibaba Group. Aimed to boost the number of Chinese tourists visiting Dubai, the MoU was signed by Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM) and Jerry Hu, VP, Fliggy and Alibaba Group, as part of a broader long-term alliance discussion at the Alibaba headquarters in Hangzhou in China. The MoU entails among other aspects, collaboration between the partners to deliver an enhanced travel experience for Chinese visitors to the emirate by providing easy access to Dubai’s travel products and information, initiating a payment scheme, etc. In addition, Dubai Tourism would continuously maintain and update the ‘Dubai Destination Mall’ page on Fliggy, providing a comprehensive overview of the city’s tourism proposition to the broad customer base that Fliggy delivers. As a major online travel platform in China, Fliggy is a strategic travel partner for Dubai Tourism within China, allowing Dubai’s entire travel and tourism ecosystem to set up and operate their own ‘shop’ on the Fliggy virtual marketplace. Additionally, being extremely popular amongst the younger generation of Chinese tourists, Fliggy is an even more relevant partner for Dubai as there is a clear priority to build a strong base within this segment as potential visitors to the city.

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Dubai to welcome one million cruise tourists by 2020

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Highlighting Dubai’s position as a leading winter cruise destination, Department of Tourism and Commerce Marketing (Dubai Tourism) is on track to welcome 1 million cruise tourists by 2020-21. DTCM also emphasised on the city’s growing popularity as a global cruise destination viable for pre-cruise and post-cruise stopovers, and an apt homeport in the region at the Seatrade Cruise Global in Florida, USA, a leading event for the cruise industry. Exhibited under the Cruise Arabia banner, Dubai Tourism brought together the tourism authorities of Dubai, Abu Dhabi and Bahrain on a unified stand with the goal of promoting the region as a whole, and improving business sustainability and development. The three-day event also saw networking and business opportunities with leading brands in the global cruise industry, to discuss deployments and homeporting opportunities in Dubai to heighten the awareness of the destination’s cruise offerings to a global audience. Hamad Bin Mejren, Senior Vice President, Dubai Tourism, said, “Cruise Tourism is certainly a key industry for the Gulf and we are dedicated to educating consumers around the world about the region as a key winter cruising destination. We have been working to highlight Dubai’s ease of accessibility with the latest introduction of a multi-entry UAE visit visa exclusively for cruise tourists, as well as simplified immigration and cruise-specific visa procedures on our online portals.”

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Dubai Tourism celebrates Chinese New Year with a host of activities

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Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) is cementing the emirate’s position as one of the top destinations to celebrate Chinese New Year with 10 days of Chinese festivities happening across the city. Running from February 15-24, there will be a host of activities celebrating Chinese New Year for residents and visitors to enjoy, from traditional Chinese dining offerings to breathtaking shows including contortionist dancers, acrobat wheel and a two-time Guinness World record breaking show, as well as shopping promotions in major retail outlets. Ahmed Al Khaja, CEO, Dubai Festivals and Retail Establishment (DFRE), an agency of Dubai Tourism, said: “China is a key source market for us and Dubai welcomes an increasing number of Chinese visitors each year. Along with our strategic partners, we’re excited to announce that this year’s celebration of Chinese New Year will be bigger and better than ever before, with an expanded line up of activities set to spread the festive cheer across the city.”

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Dubai tourism launches multilingual audio tour guides

Al Fahidi Historic District

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has collaborated with two digital tour apps to launch two new free Dubai tours that will help visitors discover and learn more about historic sites and landmarks in the city. The tours, titled ‘Metro Moments’ and ‘Al Fahidi Architecture Tour’, are available to download for free from the Apple Store and Google Play. Supported by GPS technology, both tours use audio narrations to guide visitors through Dubai, automatically progressing from one point of interest to the next in real time, depending on the user’s location. The pre-recorded audio is available in English, Chinese and German and each tour also comes in text form and is accompanied by a map to help with navigation. Yousuf Lootah, Executive Director, Tourism Development and Investments at Dubai Tourism, said, “In accordance with the directives of His Highness Sheikh Mohammed bin Rashid Al Maktoum, UAE Vice President and Prime Minister and Ruler of Dubai, we are continually looking for ways to enhance the visitor experience in Dubai, ensuring it is a city that is accessible for all. The launch of these audio tours will help people from all over the world gain an enhanced understanding of Dubai.”

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Dubai Festival City partners with DTCM for ongoing Dubai Shopping Festival

DSF at Festival City

The Dubai Festival City has partnered with Department of Tourism and Commerce Marketing (DTCM) to ensure a valuable retail tourism experience to visitors during the ongoing Dubai Shopping Festival (DSF). With over 400 retail stores at Dubai Festival City Mall participating during DSF, IKEA Festival City is giving shoppers a chance to win a complete top-of-the-range room furniture up to AED 10,000 by spending AED 1,000 as part of the DSF Dream Home Raffle. Dubai Festival City Mall’s first ever ‘Paddington World’ in Festival Square saw over 45,000 customers in just four weeks of its launch. Steven Cleaver, Director – Shopping Malls, Al-Futtaim Group Real Estate said, “With the new Festival Wheel on Festival Bay, special Star Wars IMAGINE shows every night, great deals across the mall and exciting prizes each week, Dubai Festival City Mall is guaranteed to entertain shoppers this DSF. A brand-new city sightseeing route and a convenient RTA water taxi stop has been added to the festival experience for residents and tourists alike.”

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DTCM announces Sustainable Tourism Awards winners

Dubai Sustainable tourism awards 2017

Dubai’s Department of Tourism and Commerce Marketing (DTCM) announced the winners of the inaugural Dubai Sustainable Tourism Awards at a ceremony held at The Westin Dubai Al Habtoor City. Comprising 17 different categories, the Awards celebrate the role of Dubai’s hotels and tourism companies in advancing sustainability within the emirate’s tourism industry. The event was attended by His Excellency Helal Saeed Almarri, Director General of Dubai Tourism; His Excellency Ahmad Butti Al Muhairbi, Secretary General, Dubai Supreme Council of Energy, Yousuf Lootah, Executive Director – Tourism Development & Investments, Dubai Tourism and over 600 players within Dubai’s hospitality and travel sectors. The Dubai Sustainable Tourism Awards received 151 entries from tourism and hotel establishments ranging from five-star hotels and resorts to guest houses and desert camps. In addition to the 17 winners, Dubai Tourism also honoured the Awards’ three Strategic Partners – Dubai Supreme Council of Energy, Dubai Municipality and Dubai Electricity and Water Authority. The special ‘Sustainability Champion’ award was won by Abdul Quddus Sheikh of Armani Hotel for its sustainability leadership.

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