Tag Archives: DCT

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism) has partnered with Microsoft to further streamline data-driven services offered to stakeholders, enhance the e-learning platform for Dubai College of Tourism (DCT) and adopt an innovative approach towards showcasing the city as a must-visit destination. Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, commented, “As we plan for future scenarios, cloud based solutions have emerged as a crucial element of Dubai Tourism’s digital transformation strategy because of the secure, sustainable and scalable nature of the technology. The diversity of our partnership with Microsoft will add to our efforts to embed world class technology solutions to our business systems and further enhance the scope of cutting-edge digital services that we provide our stakeholders in real-time, to help ensure Dubai stays ahead of the curve and also maintain its position at the forefront of the world’s leading travel destinations.” “Microsoft Azure has been at the heart of the company’s efforts to form several strategic partnerships across UAE’s public and private businesses and accelerate their digital transformation agendas by migrating to the cloud,” said Sayed Hashish, General Manager, Microsoft UAE. “Our partnership with Dubai Tourism enables their platform to seek better customer engagement, empower its workforce, optimise operations and reinvent products and services. This is made possible by our two cloud regions in the UAE serving customers across the region to innovate and grow.” Essa Bin Hadher, General Manager, Dubai College of Tourism, said, “Dubai College of Tourism established a strong online learning platform even before the pandemic and today the advantages of using such a system have become more important than ever. Indeed, in this challenging environment, we are able …

Dubai College of Tourism (DCT) has announced the launch of its new online tour guide training programme, which is designed for individuals looking to become professional certified tour guides. Upon passing the programme, applicants will receive a two-year license and will be able to apply to become professional guides for tour operators or start their own tour company. Designed to make the process of getting a tour guide license as convenient as possible, the programme will teach prospective candidates how to present Dubai and its culture to international visitors, in addition to the skills they need to excel in this position. The course, training and testing is currently available in English, with a Mandarin version being developed and to be launched soon. To enroll for the programme, one has to meet certain requirements, which are listed in the online training platform. Commenting on the programme, Essa Bin Hadher, General Manager of Dubai College of Tourism said, “One of our main goals is to ensure that anyone who visits Dubai has an unforgettable experience and is able to create memories that last a lifetime. Tour guides across the city are critical players in ensuring we achieve this, and by launching our easy-to-access programme we are also laying the groundwork for many more talented emiratis and expatriate residents to join the city’s tourist-facing workforce. With online and distance learning assuming more significance due to the current situation, we have sought to simplify the process of obtaining a Dubai tour guide license through this programme.” Once candidates have fulfilled the preliminary requirements, they need to complete three stages within a maximum of 90 days. This includes the ‘Dubai Way’ section, a 12-hour e-learning …

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), is offering its employees the opportunity to add value to their professional careers and broaden their skill sets through a range of online courses, while they continue to work from home due to the unprecedented situation caused by COVID-19. Offered in both Arabic and English languages, the courses can be accessed via the online platform of Dubai College of Tourism (DCT), an institution established and mandated by Dubai Tourism to provide vocational and tertiary education, specifically for Emiratis and expatriates who are keen to take up a career in tourism or be employed in tourist-facing roles across various sectors. With a specially curated curriculum that meets the needs of both students and future employers, DCT courses move away from the traditional academic university programmes to provide a hands-on approach that is unrivalled within the industry. With the office environment going virtual during the current period, the entire Dubai Tourism workforce is taking some time out from their busy work schedules to enroll for courses of their choice on DCT’s online platform. Over 30 per cent of the workforce is engaged in following the courses on a daily basis with course completion rates reaching 85 per cent. This figure easily surpasses the global average of less than 10 per cent for online learning course completion. Participants can choose from 50 different courses offering over 500 hours of learning content in the areas of business, digital marketing and the recently introduced Tips and Tricks for Microsoft Teams and the ‘Working remotely from home’ course. The diverse topics include Google Analytics for Beginners, Fundamentals of Digital Marketing, Business Writing, Enterprise Risk Management, Business Continuity, Information …

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has launched an online Event Ticketing System, part of its Event Licensing System. This new system aims to streamline and facilitate event registration and licensing procedures, in addition to establishing a database for tracking tourism performance, growth trends and types of events, collating event information – including segments, speakers and activities – and providing indicators of rates of success and achievement of objectives. DCT held a series of specialised workshops for those interested in using the Event Ticketing System, including hotel establishments, event organisers, shopping centres and hall owners. The system includes events where tickets are sold after obtaining the initial approval from the system, in addition to providing an additional database for ticketed events. Nasser Al Reyami, Director – Regulatory and Licensing Department, DCT Abu Dhabi, said, “This system is a new starting point for the Event Licensing System, which is managed by DCT Abu Dhabi with the aim of providing solutions and infrastructure to support its activities and maintaining the steady growth of the emirate’s tourism sector. This step reflects our commitment to adopting an e-services system, consolidating Abu Dhabi’s leadership as a sustainable tourism destination and a global economic hub.”

Pearl Rotana has announced the opening of its business and leisure-led hotel, Pearl Rotana Capital Centre, Abu Dhabi, located a few steps away from the Abu Dhabi National Exhibition Centre (ADNEC). An extensive array of spacious rooms and suites await guests, many of which present stunning sea views. The property has five dining venues, including two distinctive new concepts set to disrupt the Abu Dhabi dining scene. With central location to top attractions, in the buzzing Capital Centre area, and 20 minutes from Abu Dhabi’s International Airport, the hotel makes for an ideal place to stay, immerse and experience the UAE capital to the fullest. “We are thrilled to offer Abu Dhabi residents and global travellers with an all new contemporary hospitality experience,” says Karim Nahas,General Manager, Pearl Rotana. “Following the recent announcement from the Department of Culture and Tourism (DCT Abu Dhabi), an impressive 7.4 per cent increase from last year in hotel guests to the capital, shows growth in the market,” he said. The 315 light, modern rooms and suites offer high-speed wireless internet, complimentary coffee and tea making facility, daily local newspapers and IDD telephones together with deluxe beds for maximum comfort. In-room flat-screen TVs come with multi and satellite channels, suitable for all visitors.

The Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi) is set to launch ‘Abu Dhabi Culture’ app on February 27. The digital initiative will act as a one-stop reference point for all information relating to culture in Abu Dhabi  and will be available in three languages – Arabic, English and French. It will feature on iOS and Android and can be accessed online at abudhabiculture.ae. The initiative, planned to launch as part of UAE Innovation Month, will allow users to gain instant access to information on all aspects of cultural life and heritage in the emirate. ‘Abu Dhabi Culture’ will educate culture-seeking locals, expats and tourists on one level, at the same time as becoming a reference point for researchers and academics in search of more detailed information. “This product has been designed to maximise accessibility to Abu Dhabi’s rich cultural landscape,” said HE Saif Saeed Ghobash, Director General, DCT. “The Abu Dhabi Culture digital experience will be a truly connected hub, immersing users and inspiring them to experience our culture for themselves. The mobile app will provide a ‘360 degree experience’, a comprehensive interactive map, a personalised interface, user-generated stories as well as features which will allow travellers to plan their trip,” Ghobash said.

According to figures released by the Department of Culture and Tourism – Abu Dhabi (DCT), the emirate recorded an impressive 9.8 per cent year-on-year rise. The number of guests staying in Abu Dhabi during the year rose by 10.3 per cent to reach 4,295,030 across its 131 hotels and hotel apartments. The Al Ain Region recorded a 5.5 per cent increase to 450,328 guests across its 20 hotels and the Al Dhafra Region rose 8.2 per cent to number 130,180 guests at its 11 hotels and hotel apartments. HE Saif Saeed Ghobash, Director General, DCT, said, “Record numbers of people are visiting Abu Dhabi year after year and we continue to go from strength to strength in positioning ourselves as a distinctive global tourist destination steeped in culture and heritage. A near double digit year-on-year growth in the number of guests staying in all three regions of the emirate is testament to our drive and determination in helping the emirate evolve as a ‘must-visit’ place. Abu Dhabi’s unique cultural archetypes, combined with diverse natural landscapes, cultural and historic sites will continue to help us grow by 11 per cent per annum to achieve 8.5 million visitors by 2021.”

Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism), has launched its “Dubai Expert” online training initiative for travel agents in 12 languages and 40 countries, taking this innovative game to a wider travel trade audience internationally, as part of efforts to highlight the multiple experiences that await visitors to Dubai across leisure, shopping, cuisine, culture, family entertainment, and more. The development and roll-out of the Dubai Expert initiative was managed by the Dubai College of Tourism (DCT), an institution of Dubai Tourism. The tool features an engaging interface that includes information on Dubai’s tourism attractions, allowing travel agents to develop their skills and keep up to date with the latest tourism developments in Dubai. The training platform also helps agents to provide potential tourists with customised and unique experiences. ‘Dubai Expert’ was introduced in English during this year’s Arabian Travel Market (ATM) in April, attracting an overwhelming response from travel agents. Following the positive feedback shown by travel companies around the world, Dubai Tourism developed the tool in a further 11 languages – French, Mandarin, Russian, German, Italian, Bahasa, Korean, Japanese, Polish, Czech, and Spanish – and launched it in 40 countries alongside the English version. Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said, “Dubai Expert was developed to assist the international travel trade in keeping up to date with all the destination updates in Dubai and ensure that all travel agents and tour operators have a sound knowledge of the emirate that they are trying to promote. Dubai Expert is also part of our continued investment in new technology and facilities that could help boost tourist arrivals in line with our strategic goal of …

More than 100 human resources experts from Dubai’s hospitality sector attended the 2nd Dubai College of Tourism HR Forum organised recently by the Dubai College of Tourism (DCT). The Forum was designed to provide recruitment and training specialists in hotels the opportunity to get a better understanding of UAE’s labour laws and find solutions to various work-related challenges. DCT, an institution established by Dubai’s Department of Tourism and Commerce Marketing (Dubai Tourism),  plays a key role in human resources development in the emirate’s tourism industry and serves as a crucial link between Dubai Tourism and the trade to further enhance the quality of tourism services and the overall visitor experience. During the event held at The Address – Boulevard Hotel, speakers from government and private sector entities addressed the gathering of human resources professionals, covering topics such as Emiratisation, labour laws, and recruitment of staff. The participants were able to glean useful information and get advice from experts during the Q & A session that followed each presentation. Olivier R. Harnisch, CEO of Emaar Hospitality praised the work done by DCT and highlighted the fact that its Emiratisation objectives align with that of Emaar Hospitality. Major Majid AlZarouni, Head of Licensing Department, Security Industry Regulatory Agency (SIRA), a unit of Dubai Police that is responsible for the training of security guards, spoke on issues related to the hiring of security guards including their visas and salaries.

The 2016-17 season of Dubai Cruise Tourism (DCT) officially concluded with the departure of the season’s final ship, the C.S. Sea Princess, from Port Rashid recently. This season of Dubai Cruise Tourism saw over 625,000 cruise tourists visit the city via 157 ship calls, reflecting an increase of 15 per cent in the number of tourists and 18 per cent in the number of ship calls when compared to the 2015-16 season. The season also saw Thomson Cruises, the first UK-based cruise line home porting in the region, in addition to inaugural visits from TUI’s Mein Schiff 1 Norwegian Cruise Line’s Norwegian Star and MSC’s MSC Fantasia among the eight other maiden ship calls. Commenting on the success of the 2016-17 season, Jamal Humaid Al Falasi, Director of Dubai Cruise Tourism said, “We are very pleased with the success of our 2016-17 cruising season and with the city’s sustained popularity as a winter cruise destination. We are grateful to DP World, Dubai Airports, Dubai Immigration, Dubai Customs, Emirates Airlines and our other key public and private sector stakeholders for their continued cooperation which has led to an ever-increasing number of cruise operators looking to anchor in the emirate.”