Tag Archives: DCT Abu Dhabi

A delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) attended an executive summit recently held at the Google headquarters in Mountain View, California, USA. The event offered DCT Abu Dhabi and its partners, Etihad Airways, Miral, ADNEC, and Aldar, the opportunity to explore Google’s main campus as well as giving exclusive insight into the tech giant’s work culture, technology, and innovations. As part of DCT Abu Dhabi’s mission to position Abu Dhabi as a thriving tourism destination of distinction, the summit aimed to further coordinate the commercial activity of all attending organisations by reviewing with Google shared best practice and process efficiencies, a joint approach to positioning Abu Dhabi as one of the world’s top destinations. Sessions were organised around the unique working culture at Google, on digital brand building and the variety of Google travel products, as well as trends that are shaping the industry. Google also organised an exclusive presentation by Visit California, as a way of sharing experiences among tourism boards, with particular emphasis on organisational structure, objectives and marketing strategy. The second day of the Executive Summit was dedicated to discussion and interactive sessions on Abu Dhabi’s tourism ecosystem and fostering collaboration between different entities, with the help of Google’s system intelligence and technology. Among a number of agreed action points from the summit was a shared data initiative intended to significantly bolster the tourism ecosystem of the Emirate, as well as further cooperation on consistently presenting the destination brand.

The number of hotel guests staying in Abu Dhabi increased by 4.9 per cent during the first five months of 2018 compared to the same period last year. According to statistics from the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi), 162 hotels, resorts and hotel apartments offering 31,236 rooms across the emirate welcomed 2,073,586 guests during January to May. The occupancy rate has averaged 75 per cent during the same period, with a 1.4 per cent increase, while the average length of stay was 2.7 nights, an increase of 2.4 per cent compared to the same period in 2017, with China topping the number of visitors, recording 192,500 visitors, an increase of 19.9 per cent. India came in second with 166,700 guests and a 22.2 per cent increase, followed by the UK with 119,900 amounting to a 12.7 per cent increase, the United States with 82,300 guests and a 25.7 per cent increase, and Germany with 71,300 guests at a 20 per cent increase. HE Saif Saeed Ghobash, Undersecretary, DCT Abu Dhabi, said, “These results demonstrate steady growth and prove Abu Dhabi’s ability to realise its strategic goals of positioning the emirate as a leading global destination through forward-looking marketing and promotional campaigns that seek to sustain growth.” While the Abu Dhabi Summer Season will run until August 18, the second half of 2018 will witness prominent events such as the Formula 1 Etihad Airways Abu Dhabi Grand Prix and Abu Dhabi Art in November, and the Abu Dhabi Food Festival in December.

The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced details of both the upcoming Eid Fest celebrations and the annual Abu Dhabi Summer Season; two marquee events for the emirate which aim to attract more overseas visitors to the UAE capital and to thrill and delight all-comers. Both events have been geared to provide both visitors and residents, especially families and bargain hunters, with something to get excited about, with sought-after experiences and fantastic promotional deals for all – making Abu Dhabi the place to be this summer. The celebrations get off to a spectacular start with a 24-hour mall mega sale, featuring discounts of up to 90 per cent, as part of Eid Fest celebrations. With more than 500 stores involved, the sale will kick off on Friday, June 15 and run until Saturday, June 16th in a bid to bring families and friends to Abu Dhabi. HE Sultan Al Mutawa Al Dhaheri, Executive Director of the Tourism Sector at DCT Abu Dhabi, said, “The Eid Fest celebrations and Abu Dhabi Summer Season are annual anchor activations that aim to underpin the Emirate’s credentials as a destination of distinction during the summer, especially for families looking for unmissable experiences and offers. It forms part of our long-term strategy to incentivise the private sector and tourism industry and get them involved in event development while building both regional and international awareness of the emirate’s appeal.”

The number of hotel guests staying in the emirate’s 162 hotels and hotel apartments increased by 7.3 per cent for the first four months of 2018, compared to the same period last year to number 1,724,967, according to figures released by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi). The total number of hotel guests was boosted by key international markets registering impressive percentage gains. During April, the numbers of visitors from leading international source market China increased by 9.6 per cent to number 37,300, Indian guest figures increased by 15.9 per cent to number 32,400 and the US increased by 16.2 per cent to reach 15,900. The impressive figures mean that Abu Dhabi’s aim of achieving another record-breaking year for hotel guest is still on target. Last year, just below five million visitors stayed in Abu Dhabi city, Al Al Ain Region and the Al Dhafra Region’s range of accommodation and 2018’s figures so far put the emirate on track to surpass this impressive figure. UAE-based guests into the emirate also increased across the first four months of the year, to number 489,081, a rise from 2017’s total of 488,881 for the same period. From January until April, China has maintained its position as the leading international hotel guest supplier for Abu Dhabi, with more than 164,500 Chinese staying in the emirate – an increase of 25.8% compared to the same period in 2017. Indian visitors have surged past 132,000 and showed a 26.8% increase, but still maintain second place for overseas guest arrivals. The US market registered a 22.2% increase, the UK up 13.7% and Germany are up 16.9%.

A tourism delegation led by the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) visited three major cities in China this month, to help raise awareness about the emirate as a holiday destination for Chinese travellers. The delegation, which included Etihad Airways, hotels, tour operators and attractions, first visited capital city Beijing, followed by Nanjing and finally Guangzhou, for its annual roadshow. China is now the leading overseas source market for Abu Dhabi hotel guests, with the latest figures revealing a 40.9 per cent increase, year-to-date, from visitors from China compared to 2017. In the first two months of 2018, 86,400 Chinese visited the emirate, with February alone accounting for an impressive 83.6 per cent increase. The Department is targeting 600,000 Chinese hotel guests a year by 2021. DCT Abu Dhabi has been spearheading a number of delegations visiting the Chinese market on roadshows and promotional exhibitions. Mubarak Al Nuaimi, Director Promotions and Overseas Offices, DCT Abu Dhabi, said, “With a diverse range of leisure, entertainment options, high-quality hotels and shopping malls, Abu Dhabi will continue to position itself as an attractive destination for Chinese travellers. Moving forward, we will continue to promote Abu Dhabi’s unique offerings focused on presenting the best culturally-enriching experiences to our Chinese visitors who are seeking to experience new cultures.”

Hosted by the Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi), the Pacific Asia Travel Association (PATA) Travel Mart 2018 kicked off in Al Ain Region, as part of the PATA Adventure Travel and Responsible Tourism Conference and Mart 2018 (PATA ATRTCM). Participants engaged through pre-matched appointments, and face-to-face meetings with adventure product buyers and sellers from across the world. HE Sultan Al Mutawa Al Dhaheri, Executive Director, Tourism Sector, DCT Abu Dhabi, said, “We would like to thank all the delegates for taking part in all the meeting at the PATA Travel Mart this year. We strongly believe in the need to create strong partnerships between the private and public sectors to drive the industry forward.  Our aim to host and attract conferences is to make Abu Dhabi the place to engage with all of our international stakeholders, and exchange knowledge which would benefit our economies and communities.” To conclude the successful conference, delegates took part in a day tour of Al Ain to experience Abu Dhabi’s top tourism offerings, including the Al Ain National Museum and Sheikh Zayed Palace Museum, amongst other renowned cultural and heritage sites.

For the first time, Al Ain Region hosted the Pacific Asia Travel Association Adventure Travel and Responsible Tourism Conference and Mart 2018 (PATA ATRTCM), organised by the Department of Culture and Tourism–Abu Dhabi (DCT Abu Dhabi). A number of workshops and plenary sessions was hosted by industry experts and visionaries from across the globe. Key speakers including HE Sultan Al Mutawa Al Dhaheri, Executive Director, Tourism Sector, DCT Abu Dhabi; Dr. Mario Hardy, Chief Executive Officer, PATA, Thailand; Norie Quintos, Editor at Large, National Geographic Travel and Independent Communications Consultant, USA, explored the trends and dynamics of one of the fastest-growing tourism sectors. Themed on ‘Adventure in a New Era’, the event offered delegations from across the Asia Pacific region a unique opportunity to exchange knowledge and unlock the potential of the adventure tourism sector in the digital era. The conference was followed by a travel mart, in which participants interacted with adventure product buyers and sellers from across the world.