Tag Archives: Citymax Hotel Al Barsha

120-room second Citymax opens in Al Barsha Dubai

In keeping with the mid-market sector UAE’s homegrown brand Citymax launched its second hotel in the Al Barsha area and the fifth across the UAE on June 27, 2019. The opening follows the successful launch of Citymax Hotel Ras Al Khaimah in November 2018, and enhances the Citymax portfolio up to five hotels in operation across the GCC, as well as a sixth Citymax Hotel in Aswan, Egypt. Known for its personality of ‘vibrant simplicity’ and providing its guests with an unforgettable stay, Citymax Hotel Al Barsha will follow in the same steps, but with an added sense of appeal. This Citymax property is uniquely positioned to cater to business travellers looking for the comforts of a well-known brand, but the exclusivity and warmth of a boutique hotel. The hotel boasts 120 spacious rooms, including 24 twin rooms and 96 queen rooms. Each floor of the hotel has only 10 rooms, providing a sense of privacy in the heart of bustling ‘New Dubai’.  The property hosts a meeting room, with a capacity of 8-10 delegates. One of the most unique features in this property is the special floor dedicated to women travellers who would require a little more privacy, hence the whole floor with 10 rooms are dedicated only for women, catered by women. “The introduction of Citymax Al Barsha is a milestone for both Citymax Hotels and the UAE hospitality sector, as we’re now in a position to offer a niche audience quality accommodation that perfectly suits their business needs, whilst at the same time amplifying the unique warmth of a boutique-style hotel,” says Joanne Williams, General Manager of Citymax Al Barsha.

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New brand identity for Citymax Hotels

Citymax Hotels launched its new brand identity that is being rolled out in phases across the group’s portfolio of hotels. All operating hotels will be renovated to provide guests with a more contemporary experience while leveraging the brand value of Citymax Hotels. Russel Sharpe, COO, Citymax Hotels, stated, “Citymax Hotels is being revitalised through a series of marketing and product design improvements to meet our guests’ expectations and strengthen our market positioning. Everyone loves something extra- be it extra space, extra comfort, extra connectivity or extra value and that’s exactly what Citymax has to offer.” The first hotel to implement the new brand identity along with product enhancement is Citymax Hotel Al Barsha. The hotel has renovated its reception, lobby, corridors and guestrooms along with bathrooms on first, second and third floors with an imaginative design concept. Other facilities, including the dining outlets, will also be enhanced over the next few months.

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