Tag Archives: Cameron Mitchell

Majid Al Futtaim has opened a variety of world-class entertainment experiences at City Centre Al Zahia including the largest cinema and largest bowling alley in Sharjah as well as the region’s leading family entertainment centre, Magic Planet. VOX Cinemas City Centre Al Zahia is taking the cinematic experience to the next level with cutting-edge audio-visual technology and an array of signature concepts including three GOLD auditoriums for moviegoers who want to indulge in fine dining, a KIDS auditorium and party room for little movie fans as well as a new cinema offering, which features comfortable double couches for a shared experience. Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “Movies are a vital part of social life and, we’re extremely excited to open the largest cinema in Sharjah, which offers audiences an exceptional cinematic experience with advanced technology that can’t be replicated at home. VOX Cinemas City Centre Al Zahia marks our fourth cinema opening across the region in the wake of Covid-19 and reaffirms our unwavering confidence in the industry. Cinemagoers have demonstrated time and time again the desire to experience the shared, exhilarating and unrivalled experience of watching a movie on the big screen and, the recent reopening of movie theatres in Los Angeles and New York, is a major step towards recovery of the box office.” Mitchell added, “We’re also thrilled to be adding to our portfolio with an all-encompassing entertainment venue which features a dynamic selection of interactive and immersive attractions for the whole family. The family entertainment category is evolving and, as a customer-centric brand, Majid Al Futtaim is continuously diversifying its offering to ensure …

Majid Al Futtaim launched the region’s first cinema in the snow and the world’s only movie theatre in an indoor ski resort. Snow Cinema by VOX Cinemas allows guests to experience the magic of movies on the snow-laden slopes of Ski Dubai, which has been crowned the ‘World’s Best Indoor Ski Resort’ for five consecutive years. Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “At Majid Al Futtaim, we continue to push the boundaries of possibility and, after brining the magic of movies to the region and making snow in the desert a reality, we’re extremely excited to launch the Middle East’s first cinema in the snow. Snow Cinema by VOX Cinemas underpins our commitment to innovation as we constantly strive to redefine the cinematic experience for our valued guests and introduce new offerings that go beyond their expectations.” Mitchell added, “This year, celebrating togetherness is more important than ever and Snow Cinema allows family and friends to enjoy socially-distanced entertainment in the hugely unique setting of the ‘World’s Best Indoor Ski Resort’.”

Majid Al Futtaim announced the launch of the region’s first cinema in the snow, which will allow guests to enjoy a hugely unique big screen experience in the desert surrounded by real snow. Snow Cinema is a collaboration between VOX Cinemas and Ski Dubai and is proudly supported by Dettol. From December 11 until the end of February, guests can snuggle up and get cosy while enjoying the magic of movies on the slopes of Ski Dubai. Get in the holiday spirit and meet Santa Claus in his grotto followed by a screening of a family-friendly festive favourite such as The Grinch, Frozen 2 or Daddy’s Home 2, which will be shown daily at 10am, 1pm, 4pm and 7pm. There will also be a nightly screening of popular recent releases such as Knives Out and The Call of the Wild, as well as seasonal hits like Last Christmas. Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “We are extremely excited to launch the Middle East’s first cinema in the snow, which will allow guests to experience the magic of movies in the unique setting of the ‘World’s Best Indoor Ski Resort’. “At Majid Al Futtaim, we are constantly looking for new ways to enhance the guest experience. Today’s guests are becoming increasingly discerning and demand a more engaging and dynamic experience, making it essential that we continue to evolve and experiment. The launch of Snow Cinema is aligned with our commitment to offer guests experiences that go beyond their expectations and marks another innovative collaboration between Majid Al Futtaim’s brands following the hugely successful VOX Cinemas Drive-In at Mall of …

Majid Al Futtaim announced that VOX Cinemas are reopen in Abu Dhabi and Al Ainfrom Monday, August 17 in compliance with the recent ruling by the Department of Economic Development in Abu Dhabi. In recent months, Majid Al Futtaim has reopened its leisure, entertainment and cinemas experiences across the Emirates including Dubai, Sharjah, Ras Al Khaimah and Ajman. VOX Cinemas have undertaken extensive precautionary measures and put in place an all-encompassing sanitisation and physical distancing plan. During the temporary closures, Majid Al Futtaim also conducted extensive research to identify the top safety measures that would make guests feel comfortable about returning to its entertainment concepts and used the findings to proactively reimagine the guest experience. Cameron Mitchell, Chief Executive Officer of Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment said, “Cinemas representing 48% of the global box office are now open, including China, which has the largest number of commercial cinema screens in the world, and we are excited about rebuilding the film industry with back-to-back blockbusters in the coming months. Following the premiere of Scoob! last week and new releases including Ava and Black Water Abyss, we witnessed a 30% increase in ticket sales in UAE compared to the previous week.” Mitchell added, “We have extensive measures in place at VOX Cinemas and have introduced innovative new measures to allay any concerns our guests may have. We are excited, prepared and ready to welcome back our guests and employees to Abu Dubai and look forward to reopening more of our entertainment experiences across the region as restrictions are eased.”