Majid Al Futtaim opens the Middle East’s first cinema in the snow

Majid Al Futtaim launched the region’s first cinema in the snow and the world’s only movie theatre in an indoor ski resort. Snow Cinema by VOX Cinemas allows guests to experience the magic of movies on the snow-laden slopes of Ski Dubai, which has been crowned the ‘World’s Best Indoor Ski Resort’ for five consecutive years.

Cameron Mitchell, Chief Executive Officer at Majid Al Futtaim Cinemas and Majid Al Futtaim Leisure & Entertainment, said, “At Majid Al Futtaim, we continue to push the boundaries of possibility and, after brining the magic of movies to the region and making snow in the desert a reality, we’re extremely excited to launch the Middle East’s first cinema in the snow. Snow Cinema by VOX Cinemas underpins our commitment to innovation as we constantly strive to redefine the cinematic experience for our valued guests and introduce new offerings that go beyond their expectations.”

Mitchell added, “This year, celebrating togetherness is more important than ever and Snow Cinema allows family and friends to enjoy socially-distanced entertainment in the hugely unique setting of the ‘World’s Best Indoor Ski Resort’.”