Airbnb Experiences and the Singapore Tourism Board (STB) signed a two-year Memorandum of Understanding (MoU) to co-promote and grow a range of unique, authentic Airbnb Experiences hosted by passionate locals on the Airbnb Experiences platform. This agreement comprises three strategic pillars: 1) Development of Singapore Experiences in the new tourism landscape; 2) Co-marketing of destination Singapore to stay top-of-mind amongst global audiences; and 3) Facilitating data and knowledge exchange to enable effective recovery.
“Healthy travel is travel that keeps the economics local and is authentic to the culture of the destination. In the context of seeking to support such healthy travel, we are excited to be partnering with the Singapore Tourism Board to promote experiential travel in one of the world’s most vibrant and dynamic communities. I have personally enjoyed Airbnb’s Singaporean cooking Experiences and know that such Experiences unlock new ways to discover Singapore through its greatest natural resource – its people. And it is through using the Airbnb platform to showcase the incredible people of Singapore to the world that, working in partnership with the Singapore Tourism Board, we can help support the recovery of international tourism,”
said Chris Lehane, Senior Vice President, Policy and Communications, Airbnb.
Keith Tan, Chief Executive, STB said, “STB’s partnership with Airbnb Experiences is a timely one. As travel gradually resumes, we want to focus on strengthening Singapore’s brand image in the minds of audiences around the world, and ensure that our destination remains top-of-mind. This partnership will also give passionate Singapore hosts a world-leading platform to reach out to quality travellers globally, while helping them innovate and explore newbusiness models. We are excited about working with Airbnb, and look forward to breaking new ground together.”