Tag Archives: STB

Singapore looks ahead to the future of travel with SingapoReimagine

Singapore Tourism Board (STB) announced a new initiative to reimagine travel for Singapore and the rest of the world, by sparking conversations, stories and ideas to collectively shape the future of our sector.Called SingapoReimagine, this platform will kick off with ‘Reimagine Travel – Global Conversations’, a series of forums around the world to catalyse discussions on how to reshape global travel. For a start, STB will share our learnings on how the public and private sectors have come together to create new possibilities for our visitors. As part of the forums, global partners will be invited to share knowledge and exchange ideas, with the first one in Singapore this year before being hosted in other parts of the world. Closer to home, STB will also roll out “Reimagine Travel in Singapore”, a series of engagements with passionate members of the local community and tourism partners to co-create ideas and spur the renewal of Singapore tourism. This complements the SingapoRediscovers domestic campaign , which encourages locals to rediscover and reconnect with Singapore’s hidden gems and experiences. Keith Tan, Chief Executive, STB said, “COVID-19 is the biggest crisis we have ever faced in travel and tourism. But it also offers us an opportunity to reset and revive our industries in ways that we never imagined was possible a year ago. The journey to reimagine travel has already started in Singapore, and we want to continue this journey with those whose voices matter – our community in Singapore, and our partners here and around the world. We look forward to co-creating ideas and strategies with all of them, to make travel better.”

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Seychelles guards its ME ties in the first virtual GTS

Seychelles strengthens its relationships with Middle Eastern travel trade partners through the Seychelles Tourism Board’s (STB) participation in the first virtual Gulf Travel Show on November 23 and 24th, 2020. The two-day virtual event united around 2,500 participants joining in from 59 countries across the globe, with the Middle East Seychelles Tourism Board Office representing the island destination in networking and paving a path towards the recovery of the tourism industry. The first virtual edition of the GTS used an impressive and user-friendly platform which displayed the convention centre, a virtual hall, auditorium, and exhibition hall, creating an immersive virtual experience. Amongst the 40 exhibitors was the STB Team, who kept visitors updated about the destination, the latest safety measures and products. Whilst visiting these virtual booths, visitors also met with the representatives and had access to essential documents and videos. The virtual show’s gamified system fostered a dynamic atmosphere with the leader board encouraging visitors to participate in the different talks and to connect with the exhibitors. Insightful and engaging panel discussions, including an explanation of trends defined by technology companies, led by local and international industry leaders drew in visitors. Representing STB at the event was Ahmed Fathallah, member of the STB Dubai Team, who said “This show brought together industry experts, world-class speakers and attendees from across the region all under one virtual roof. STOME will continue to take part in these regional activities to continue to spearhead the gradual restart of the tourism industry. We will always be here for our trade partners and continue to offer and extend the assistance that we can give.” Hosted by TravTalk Middle East, the Gulf Travel Show provided a …

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Singapore Tourism inks 3 MOU’s at TravelRevive powered by ITB Asia and STB

TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), commenced at the Sands Expo & Convention Centre. Leading the way with rigorous protocols and innovative solutions for the end-to-end visitor journey, TravelRevive is the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. First MOU -The Infocomm Media Development Authority (IMDA) and STB sign a one-year MoU with B2B event organiser Informa Tech to launch a new international technology event in Singapore. Slated for the second half of 2021, the event will bring together governments and businesses in the infocomm, media and tech ecosystem to discuss topics related to innovation and digital transformation in the tech sector. This partnership will help to deepen Singapore’s position as a thought leader in the digital space and provide a platform for the discussion of new ideas, policies and regulations.The flagship tech event will also allow Singapore to tap on new and existing international networks, as well as leverage on Informa’s industry knowledge, expertise and networks to further create and grow new best-in-class events in Singapore. Second MOU – Fiera Milano, one of the world’s leading exhibition organisers, and STB have signed a three-year MoU to establish a Southeast Asia (SEA) Regional Headquarters (RHQ) in Singapore.The new office will be Fiera Milano’s first Southeast Asian headquarters, and will make them the first Italian professional exhibition organiser to set up its RHQ in Singapore. It will also serve to deepen Fiera Milano’s presence in Southeast Asia, providing greater support in the region. The collaboration is also set to strengthen commercial relations between Italy/Europe and the ASEAN region. Third MOU – …

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STB partners Airbnb Experiences to support tourism recovery

Airbnb Experiences and the Singapore Tourism Board (STB) signed a two-year Memorandum of Understanding (MoU) to co-promote and grow a range of unique, authentic Airbnb Experiences hosted by passionate locals on the Airbnb Experiences platform. This agreement comprises three strategic pillars: 1) Development of Singapore Experiences in the new tourism landscape; 2) Co-marketing of destination Singapore to stay top-of-mind amongst global audiences; and 3) Facilitating data and knowledge exchange to enable effective recovery. “Healthy travel is travel that keeps the economics local and is authentic to the culture of the destination. In the context of seeking to support such healthy travel, we are excited to be partnering with the Singapore Tourism Board to promote experiential travel in one of the world’s most vibrant and dynamic communities. I have personally enjoyed Airbnb’s Singaporean cooking Experiences and know that such Experiences unlock new ways to discover Singapore through its greatest natural resource – its people. And it is through using the Airbnb platform to showcase the incredible people of Singapore to the world that, working in partnership with the Singapore Tourism Board, we can help support the recovery of international tourism,” said Chris Lehane, Senior Vice President, Policy and Communications, Airbnb. Keith Tan, Chief Executive, STB said, “STB’s partnership with Airbnb Experiences is a timely one. As travel gradually resumes, we want to focus on strengthening Singapore’s brand image in the minds of audiences around the world, and ensure that our destination remains top-of-mind. This partnership will also give passionate Singapore hosts a world-leading platform to reach out to quality travellers globally, while helping them innovate and explore newbusiness models. We are excited about working with Airbnb, and look forward to breaking …

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STB and Expedia partner to boost tourism recovery in ten overseas markets

Singapore Tourism Board (STB) and Expedia have inked a two-year global marketing partnership. Its focus is to stimulate the local tourism industry by supporting home-grown businesses and strengthen Singapore’s position as a destination of choice when international travel resumes. As international travel gradually resumes, STB and Expedia, through its Expedia Group Media Solutions brand, will jointly promote Singapore as the destination of choice in 10 overseas markets – Japan, South Korea, Hong Kong, United Arab Emirates, Germany, France, Switzerland, Canada, United Kingdom and United States. Apart from offering attractive promotions for travel-related products and experiences such as flight promotions, online display ads and creative campaigns will also be rolled out to put Singapore at the top of international travellers’ minds. “Local businesses are the heart and soul of our tourism industry, and it is important to support them through this challenging period. When global travel returns and when the time is right, this partnership with Expedia will allow the Singapore tourism industry to tap on Expedia’s vast global network and user base to help local businesses reach new customers,” said Lynette Pang, Assistant Chief Executive (Marketing Group), Singapore Tourism Board. “As we work towards stimulating demand for domestic tourism and subsequently international leisure tourism as global travel gradually resumes, Expedia is uniquely positioned to leverage our global expertise, influence and technology to reinvigorate the Singapore tourism industry and help local tourism establishments sustain and grow their operations in the post-pandemic future,” said AngChoo Pin, Senior Director, Government and Corporate Affairs, and Managing Director Asia, Expedia Group.

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Safe and gradual resumption of M!CE in Singapore

Singapore Tourism Board (STB) will start accepting applications for organisers to pilot Meetings, Incentives, Conventions and Exhibitions (MICE) events of up to 250 attendees from October 1, 2020. STB and the Ministry of Trade and Industry (MTI) will review all MICE event proposals, and event organisers may proceed only upon obtaining MTI’s approval. There will be pilot events taking place under this arrangement, such as the Singapore International Energy Week (SIEW) Conference, in October 2020. Keith Tan, Chief Executive, Singapore Tourism Board said, “The MICE sector is a strategic one for the Singapore economy, and its safe and gradual resumption will safeguard jobs and core capabilities. It will also help those in related sectors such as hospitality and aviation. Public health and safety remain our utmost priority, and we have worked closely with the industry to create strict protocols and develop new ways of organising events. These pilot events and solutions will help Singapore lead the way as a safe, trusted and innovative destination for MICE events.”

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Singapore Tourism successfully concludes its maiden Virtual Roadshow 2020

The maiden virtual roadshow by Singapore Tourism Board (STB) concluded last evening with a record number of participants. It was a very interactive platform with one to one meetings with 15 key Singapore exhibitors and over 500 buyers from the GCC region. In his opening remarks, GB Srithar, Regional Director – India, Middle East & South Asia (IMESA) Singapore Tourism welcomed everyone to the first ever virtual roadshow 2020 for Middle East under exceptional circumstances stated, “In 2019, Singapore welcomed 131,000 visitors from GCC states, which was a growth of 7.7% growth of over 2018, UAE and Saudi Arabia continued to be the top two outbound markets to Singapore. This was not possible without your support we thank you and look forward to continue working with you in promote destination Singapore and welcome visitors from the region when the timing is right. For Singapore tourism, this is the biggest challenge we have faced in our 56 year history and we are doing our very best to navigate the storms and emerge strong. For the Middle East we continue with our growing connections achieving together trade engagement theme and given the COVID-19 circumstances we have also embarked on an initiative to show solidarity and unity with the travel trade fraternity in these trying times #UnitedWeStand.” Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East shared, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken …

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Virtually connect with suppliers from Singapore today

As we count the hours for the first ever Virtual Road Show conducted by Singapore Tourism Board, if you are yet to register for the event, you just have a few hours more to do so. You can pre-book your appointment on the spot or walk in to meet any exhibitors. Register on www.stbvirtualroadshow2020.com. The event begins by 10am (UAE time) today and conclude at 3pm (UAE time). This road show will provide you an opportunity to engage with the trade partners from Singapore and find out more about their tailor made opportunities for the Middle Eastern travellers, the safety standards and protocols in the new normal and so many new areas that will be added on to the memorable journey your guests will be looking at, as soon as the destination opens. In between the meeting appointments registered travel trade partners can also watch the special STB Panel Discussion during the event. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken by their organizations, under the government’s directive, once the borders are open for international visitors.”

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110th Lions Clubs International Convention to be held in Singapore in 2028

singapore

Singapore has won the rights to host the 110th Lions Clubs International Convention in 2028. The Lions Clubs of Singapore will partner with the Singapore Exhibition & Convention Bureau (SECB), a group under the Singapore Tourism Board (STB), and Marina Bay Sands (MBS) to host the Lions International Convention – one of the most coveted events on the congress circuit. The Singapore edition in 2028 will be the first time that the Lions International Convention is held here, and the event is expected to attract around 20,000 foreign delegates and generate over S$58 million in tourism receipts. Dr. Jung-Yul Choi, Lions Clubs International President said, “We look forward to showing the world how we are united through kindness and diversity, and celebrating our commitment to service and our global communities.” Keith Tan, Chief Executive, STB said, “We are honoured that Singapore has been chosen once more to host the Lions International Convention. This affirms our position as a trusted global Asia hub despite COVID-19. We want Singapore to be the world’s leading destination for safe, trusted and innovative business events and meetings, and we look forward to welcoming Lions and Leos from all over the world to experience this first-hand in 2028.” “2028 will be an amazing year since we will be commemorating the 70th anniversary of Lions clubs in Singapore. You can expect us to go all out, as we will be honoured to celebrate ‘Lionism’ with our fellow Lions and Leos around the world, at the 110th Lions International Convention 2028,” said Charlie Chan, Past International Director, Lions Clubs International. “Marina Bay Sands is excited to welcome all Lions International attendees to Singapore in 2028. As the event’s …

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Singapore tourism connects partners virtually on Monday August 31, 2020

Beverly Au Yong

Singapore Tourism Board (STB) is organising the maiden virtual roadshow on August 31, 2020. Beverly Au Yong, Area Director, Singapore Tourism Board, Middle East shares with TTME the importance of connecting the regional stakeholders with Singapore service providers for business and networking purposes. She reiterated that the main objectives of the virtual trade show is to connect local and Singapore based travel stakeholders for business and networking opportunities, Maintain market presence and continue to strengthen their relationship with travel trade partners. The roadshow will focus on outbound travel agents/tour operators from the UAE, Saudi Arabia, Kuwait, Qatar and Bahrain while the second one will be focused on MICE intermediaries. Au Yong stated, “The roadshow is part of STB’s regional B2B engagement effort, under the theme #UnitedWeStand with focus on the GCC countries. It aims to provide one-to-one networking and foster business opportunities for the local travel trade stakeholders with Singapore service providers. This platform will also allow the Singapore service providers to share the key initiatives taken by their organisations, under the government’s directive, once the borders are open for international visitors.” She further stated that “the registration will be open for travel trade stakeholders managing outbound travel services from the GCC countries on a first come first service basis. Interested outbound agents will be able to register their interest to meet selected set of Singapore service providers on the registration link published and promoted on TravTalk Middle East B2B platforms. Each agency is allowed a maximum of 2 attendees. The local agents who are able to secure highest number of virtual meetings will also get a chance to win exciting gifts.” It is an opportunity for travel trade professionals …

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