Seera Group has signed a global agreement with Hilton. The direct connectivity distribution agreement with Hilton will provide Seera Group customers access to the hotel chain’s current global portfolio of more than 6,300 properties in 118 countries and territories at affordable rates. The agreement also enables Seera to promote destinations where these hotels are located to visitors from Saudi Arabia, United Arab Emirates, Egypt, Bahrain, Kuwait, and beyond.
Abdullah Al-Dawood, Group CEO of Seera Group, said, “As the leading travel and tourism company in the Middle East region, we have consistently focused on redefining the hospitality experience and setting new industry benchmarks. Through our partnership with Hilton, we are expanding our hotel portfolio that will accelerate our business growth and enable our customers to enjoy exceptional hospitality experiences across a wide destination network.”
Commenting on the signing, Stijn Bastiaens, Vice President and Commercial Director, Middle East, Africa and Turkey, Hilton, said, “We are delighted to have signed the direct connectivity distribution agreement which allows us access to Seera’s overseas offices, as well as additional channels such as Almosafer. Hilton and Seera Group have worked together for more than 15 years and this agreement brings even further value to our partnership. We look forward to offering Seera’s guests exceptional experiences at our properties, all backed by our global Hilton CleanStayprogramme which provides travellers with enhanced standards of cleanliness during all aspects of their stay with us.”