In a bid to promote the destination as a touristic hub in the Middle East, Saudi Arabia took several initiatives recently. Her Highness Princess Haifa Mohammed Al Saud – Vice President of Strategy and Planning, Saudi Commission for Tourism and National Heritage (SCTH) stated that they have launched four types of visas to provide an opportunity for more travellers to visit the kingdom. In this regard, there are 49 countries who could apply for the visit visa option online to book their visa within just three minutes or visa upon arrival. For the remaining countries they can still go to the embassy and apply for the visa.
There are four different travel purposes under this scheme; Umrah, leisure, visit family and MiCE. You have different options, it is a 300 Riyals visa with multiple entry for 90 days and valid for one year. There is an additional medical insurance that could also be obtained at the time of application for the visa.
Her Highness stated, “In terms what we are doing to further attract people to the destination we conducted a consumer surveyor with 20,000 pool of people from 17 countries and we have realised that one of the key issues is awareness and not enough information on the destination of Saudi Arabia hence we are strengthening the communication element with our strong campaign to give the people to feel the beauty of Saudi Arabia as a first step. We are starting with four key destinations and we have developed 15 sites that are ready around each of the four destinations which include Riyadh, Jeddah, Madina and the eastern province and three more destinations to be added and 38 total sites to be part of that by 2022 within the next two and a half years.”