The Royal Commission for AlUla (RCU) has started construction of a new community-focused, eco-friendly resort in the desert canyons of Ashar Valley AlUla following the signing of a new partnership with Habitas. RCU is expanding AlUla’s economic opportunities through light-touch tourism and sustainable development, while Habitas is redefining modern luxury by focusing on bringing likeminded but diverse travellers together, who prioritise human connection and experiences over the traditional luxury experience of five-star hotels.
Commenting on this collaboration, Amr AlMadani, CEO of the Royal Commission for AlUla said, “This agreement reflects our commitment to making AlUla a global destination that offers visitors unique, authentic experiences as we protect, share and celebrate our natural and cultural heritage. Construction is underway, a fact that signals that we are actively opening up new opportunities for regional and international investors in the hospitality sector while empowering and enabling our community.”
Oliver Ripley, CEO of Habitas added, “From our very first trip to AlUla we were really inspired by the people we met and by its natural beauty and heritage. Travel is an incredible gift to create greater compassion and understanding in the world between different people and cultures. We are grateful to RCU for the opportunity to create our home here and invite our community to discover the unique history of AlUla, to share unforgettable experiences and adventures, and make new friends that stay with us long after we leave.”
Ripley continued “RCU’s approach to sustainable development aligns very closely to our values and DNA and in our mission to support local communities. The world, now more than ever, needs to create places for people to reconnect with one another and with nature.”