Tag Archives: Amr AlMadani

The Royal Commission for AlUla (RCU) has started construction of a new community-focused, eco-friendly resort in the desert canyons of Ashar Valley AlUla following the signing of a new partnership with Habitas. RCU is expanding AlUla’s economic opportunities through light-touch tourism and sustainable development, while Habitas is redefining modern luxury by focusing on bringing likeminded but diverse travellers together, who prioritise human connection and experiences over the traditional luxury experience of five-star hotels. Commenting on this collaboration, Amr AlMadani, CEO of the Royal Commission for AlUla said, “This agreement reflects our commitment to making AlUla a global destination that offers visitors unique, authentic experiences as we protect, share and celebrate our natural and cultural heritage. Construction is underway, a fact that signals that we are actively opening up new opportunities for regional and international investors in the hospitality sector while empowering and enabling our community.” Oliver Ripley, CEO of Habitas added, “From our very first trip to AlUla we were really inspired by the people we met and by its natural beauty and heritage. Travel is an incredible gift to create greater compassion and understanding in the world between different people and cultures. We are grateful to RCU for the opportunity to create our home here and invite our community to discover the unique history of AlUla, to share unforgettable experiences and adventures, and make new friends that stay with us long after we leave.” Ripley continued “RCU’s approach to sustainable development aligns very closely to our values and DNA and in our mission to support local communities. The world, now more than ever, needs to create places for people to reconnect with one another and with nature.”

The CEO of the Royal Commission for AlUla (RCU) Amr AlMadani joined fellow hospitality leaders this week to discuss the future of the industry in the Hospitality Tomorrow virtual forum, hosted by Bench Global Events and watched by a global audience of thousands. The talk was co-hosted by Anita Mendiratta, Special Advisor to the Secretary General at the United Nations World Trade Organisation and member of RCU’s Advisory Board, under the title ‘Legacy, Sustaining Growth through Adversity’. Amr AlMadani, CEO, RCU began by highlighting resilience and innovation as key to the industry’s growth, emphasising that travel in the future will be driven by a desire for deeper, transformative experiences founded in a strong sense of community. As an example, AlMadani noted that AlUla had 250,000 years of history, amid an authentic Arabian landscape, with its own community creatively engaged in its tourism industry. Expanding on the theme of growth, AlMadani emphasised that AlUla remained open to investment, and argued that the future growth of the wider industry is dependent on lowering barriers to investment to fuel innovation. In this regard, he noted that RCU was taking an open-minded approach to current challenges but also that RCU was still signing contracts and remained committed to its partners. Amr AlMadani said, “In RCU, we are banking on a strong recovery for the industry, but one that will newly focus on offering people deeper, more experiential and transformative tourism options – rather than simply a photograph. In AlUla, we have 250,000 years of history for visitors to experience a true, unique locality of Arabian and world heritage, supported by creativity and innovation in our community, projects, and our partners.” Anita Mendiratta said, “Legacy  …

The Royal Commission for AlUla announced that Seera Group, the region’s leading provider of travel and tourism services, has been appointed as the key Destination Management Company (DMC) for the second season of ‘Winter at Tantora’, a timeless festival in AlUla, a cultural and historical destination that is home to Saudia Arabia’s first UNESCO World Heritage site. Set in the natural beauty of AlUla, last year’s inaugural Winter at Tantora was a success, welcoming high-profile guests from around the world and hosting 37,000 visitors from 72 countries. The second edition of the festival will be held from December 19, 2019, to March 7, 2020, offering additional weekends for visitors to enjoy cultural programming, equine events and celebrity performances by some of the world’s greatest musicians. Seera Group will highlight the destination through its dedicated campaign to promote Winter at Tantora, which is expected to welcome over 40,000 people through the weekend programmes. The Royal Commission for AlUla aims to attract two million visitors to AlUla by 2035. Amr AlMadani, Chief Executive Officer at the Royal Commission for AlUla, said, “This partnership will provide an opportunity for us to share AlUla’s spectacular treasures, including Saudi Arabia’s first UNESCO heritage site, Hegra, with guests from around the world.” Abdullah Aldawood, CEO of Seera Group, said, “Choosing us as a DMC for the event underlines our competencies in offering tailored solutions for international and Saudi-based visitors – covering all aspects of their journey. In addition to working with our global offices and affiliates, we will promote Winter at Tantora through our outlets at all key airports in the Kingdom.”