ITB Asia 2018 to focus on $180 billion worth Muslim travel market

ITBASIAITB Asia is set to focus on the US$180 billion Muslim travel market this year as it  partners with key experts, CrescentRating and Halal Trip, for the third edition of the Halal in Travel Asia Summit. ITB Asia is launching a newly dedicated Muslim Travel Hub and Pavilion to host panel discussions from October 17-19, 2018 at the Sands Expo and Convention Centre in Marina Bay Sands. By 2020, it is expected that there will be 156 million Muslim travellers, growing nearly 30% since 2016.
Muslim travel is thus an important focus for ITB Asia this year as key players in the travel and tourism space are demanding insights and best practice in marketing destinations. The third Halal in Travel Asia Summit on October 17 will focus on the  key theme of ‘Innovation  & Technology in the Muslim Travel Space’. The conference will kick off with the official release of the Mastercard-Halal Trip Digital Muslim  Travel Report (DMTR) 2018, revealing the latest insights and in-depth analysis into  the Muslim travel market and behaviours when it comes to trip planning research and engagement in the digital space.
For the three full days, the dedicated Muslim Travel Hub will offer panels, showcases and important discussions on Halal travel. Key topics covered include how to attract  Muslim travellers to destinations throughout  the year, how to further develop the growing Muslim travel market and develop Muslim-friendly travel packages.