Tag Archives: ITB Asia

Speaking with TravTalk Middle East, Suhaib Albakheet – Marketing Specialist – Jordan Tourism Board shared that GCC and Asia are some of the key markets they focus on currently. He further reiterated that Africa is another source market which they are looking at present and they have a diverse portfolio of visitors from these markets. Presenting their unique experiences at ITB Asia, some of the areas they focus on is faith tourism, which brings in a lot of devotees to the destination. Jordan has been in the forefront of promoting itself with all its rich culture and heritage. They have been able to keep their tourist numbers high mainly due to the many efforts to promote the destination to new markets.

Speaking with TravTalkME Middle East,  Joyce Wang – Executive Director of Messe Berlin Asia Pacific, Organiser of ITB Asia, MICE Show Asia and Travel Tech Asia shared that this year ITB Asia concluded with immense growth from the Middle East and Europe. Wang shared, “So we not only had exhibitors from the Middle East, but we also had buyers from the Middle East coming down to Asia. It’s a big market for us. For the Middle East, we are looking at two important sectors, wellness travel as well as luxury travel. They are coming in quite well and a big trend this year. Lots of regional and local NTOs are actually looking into tapping into these two themes to attract the Middle East buyers.” She further reiterated that this year’s 3 day show concluded on a positive note with 45,000 business appointments, 18,500 visitors from 85 countries featuring 1950 exhibitors and over 1400 buyers across the globe.

Visit Oman, the countries native B2B booking engine for Oman, exhibiting at ITB Asia 2024 showcased Oman’s unique travel experiences to the Asian market. As Asia’s curiosity and appetite for new destinations is growing, Visit Oman has found this the perfect time to showcase the ease of booking Oman, with the destination known for its warm hospitality, offering a safe, comfortable and easy to navigate environment, making it ideal for travellers seeking both relaxation and adventure. Mohammed Al Asmi, Visit Oman Senior Executive shared “Solidifying Oman as a must-visit destination while showcasing at ITB Asia highlights a significant step forward to attract travellers from Asia and the importance of travel technology solutions like Visit Oman in a fast paced tourism ecosystem.” Visit Oman aims to forge stronger partnerships with travel agents and resellers across Asia, educating travel trade on the nation’s blend of rich heritage and vast array of experiences to explore. To attract more visitors in Q4 2024, Visit Oman is launching exclusive travel packages, and immersive itineraries with live booking capability.

At ITB Asia, one of the most interesting sessions was the Fireside Chat titled, “curating exceptional incentive travel experiences – insights from a planner’s perspective. Alexis Lhoyer – Co-Founder and CEO Asia for Chab Agency shared that there are four key trends which will be seen next year. Hyperpersonalisation, the need to look for authentic experiences, sustainability and technology will be some of the main trends shared by Lhoyer on stage. He further reiterated that this trend is not just in Asia but even in the Middle East. Diana Sani – Chief Operating Officer and Co-Founder of Chab Agency shared that technology today is not going to reduce the jobs but increase our time and make it more efficient to use as the human touch is of utmost importance when it comes to incentive travel planning.

The official opening ceremony of the 17th edition of ITB Asia, Singapore was graced by Alvin Tan – Minister of State for Culture, Community and Youth of Singapore, Mario Tobias- CEO Messe Berlin and David Ruetz – Senior Vice President, Messe Berlin, reported TravTalkME as media partner of the event. Bringing together over 85 tourism organisations and convention bureaus from across the globe, the 17th edition of ITB Asia promises to be the most expansive and diverse yet. The 3-in-1 show features a 75% increase in African exhibitors and 25% growth from Europe. This year, attendees will gain insights from 160 expert speakers and 100 sessions across three conference tracks, all centered on the theme “Innovating for Tomorrow: Strengthening Future Resilience in Travel and Tourism.” Co-located with MICE Show Asia and Travel Tech Asia, ITB Asia, ‘Asia’s leading travel trade show’ opened its doors today at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Over the next three business days, travel industry professionals will be able to look forward to the largest and most diverse exhibition event and conference programme to date. Spanning across three massive halls, ITB Asia and MICE Show Asia will showcase a diverse range of exhibitors from destinations, attractions, airlines, hotels, cruises, and the MICE industry. Meanwhile, Travel Tech Asia will host the latest travel technology suppliers and startups in an additional hall dedicated to Travel Technology companies, displaying their most innovative tech solutions. With over 85 tourism organisations and convention bureaus, a 75% growth in African representation, and a 25% increase from Europe, the event will offer attendees unmatched opportunities to explore new markets, build partnerships, and gather key takeaways for business …

ITB Asia came to a successful close with over 160 speakers delivered more than 4,000 minutes of speeches in over 100 sessions spanning 3 days in 3 conference theatres: the Knowledge Theatre, MICE Show Asia, and Travel Tech Asia. TravTalkME was the media partner once again this year. Thousands of industry experts came together to celebrate travel and forge new connections at ITB Asia, co-located with MICE Show Asia and Travel Tech Asia, and enriched by a multi-track conference. “The 2023 edition of ITB Asia sent a clear signal – the global travel industry is back on track. We were happy to see so many new players, so many fresh faces – that’s the guarantee of a sustainable future for the entire industry. I hope a lot of them will join the ranks of recurring ITB Asia guests, as we are starting preparations for the next year already”, says Katrina Leung, Managing Director of Messe Berlin (Singapore), the organiser of MICE Show Asia, Travel Tech Asia and ITB Asia. Business Networking at Travel Tech Asia 2023 ITB Asia Conference – thousands of insightful minutes The rich conference agenda augmented the experience that attendees could get in the busy exhibition halls. Adopting the motto “Accelerating Growth: Paving the Way for New Opportunities in Travel & Tourism”, the ITB Asia Conference gathered global thought leaders from the entire industry, sparking lively discussions on topics critical to the future of MICE, corporate travel, leisure travel and travel technology. Over 160 speakers delivered more than 4,000 minutes of speeches in over 100 sessions spanning 3 days in 3 conference theatres: the Knowledge Theatre, MICE Show Asia, and Travel Tech Asia. ITB Asia will return …

TravTalk ME as media partner at ITB Asia will be looking forward to a great event with its top exhibitors for the highly anticipated 16th edition, set to take place from today, 25 – 27 October 2023 in Singapore. Co-located with MICE Show Asia and Travel Tech Asia, this year’s event promises three full days of networking opportunities with international exhibitors, complemented by insightful conference sessions at the iconic Marina Bay Sands in Singapore. ITB Asia Sponsors and Key Exhibitors The exhibitors’ list offers a strong mix of all stakeholder groups. This includes top business players such as Aircalin, Air India, Banyan Tree Group, Berlin Brandenburg Airport, BWH Hotel Group, Club Med, EVA Airways Corporation, Finnair, Icelandair, NEOM, Philippine Airlines, Inc., Worldwide Hotels, Vietnam Airlines and Wyndham Hotels & Resorts; National Tourism Organisations (NTOs) including Visit Brussels, Croatian National Tourist Board, Czech Tourism Authority, Visit Finland, Visit Norway, Palestine Ministry of Tourism & Antiquities, PROMPERU, Tourism Seychelles and more; as well as Regional Tourism Organisations (RTOs) such as Visit Berlin, Department of Tourism and Creative Economy of Jakarta, Taipei City Government, Zagreb Tourist Board and more. “ITB Asia is putting together a strong representation from all travel segments. As the industry revives, we are enthusiastic to serve as a tried and tested platform for building new partnerships. The level of expertise provided by global tourism leaders will ensure Singapore is the place where we can shape the future of tourism,”, says Katrina Leung, Managing Director of Messe Berlin (Singapore), Organiser of MICE Show Asia, Travel Tech Asia and ITB Asia. Among this year’s exhibiting NTOs are Brand USA, Croatian National Tourist Board, Czech Tourism Authority, Japan National Tourism Organisation, Korea …

TravelRevive, powered by ITB Asia and Singapore Tourism Board (STB), commenced at the Sands Expo & Convention Centre. Leading the way with rigorous protocols and innovative solutions for the end-to-end visitor journey, TravelRevive is the first pilot tradeshow to trial the newly developed ‘hybrid event’ tradeshow prototype for safe business events, safe itineraries, and digital enablers in Singapore. First MOU -The Infocomm Media Development Authority (IMDA) and STB sign a one-year MoU with B2B event organiser Informa Tech to launch a new international technology event in Singapore. Slated for the second half of 2021, the event will bring together governments and businesses in the infocomm, media and tech ecosystem to discuss topics related to innovation and digital transformation in the tech sector. This partnership will help to deepen Singapore’s position as a thought leader in the digital space and provide a platform for the discussion of new ideas, policies and regulations.The flagship tech event will also allow Singapore to tap on new and existing international networks, as well as leverage on Informa’s industry knowledge, expertise and networks to further create and grow new best-in-class events in Singapore. Second MOU – Fiera Milano, one of the world’s leading exhibition organisers, and STB have signed a three-year MoU to establish a Southeast Asia (SEA) Regional Headquarters (RHQ) in Singapore.The new office will be Fiera Milano’s first Southeast Asian headquarters, and will make them the first Italian professional exhibition organiser to set up its RHQ in Singapore. It will also serve to deepen Fiera Milano’s presence in Southeast Asia, providing greater support in the region. The collaboration is also set to strengthen commercial relations between Italy/Europe and the ASEAN region. Third MOU – …

ITB Asia is set to focus on the US$180 billion Muslim travel market this year as it  partners with key experts, CrescentRating and Halal Trip, for the third edition of the Halal in Travel Asia Summit. ITB Asia is launching a newly dedicated Muslim Travel Hub and Pavilion to host panel discussions from October 17-19, 2018 at the Sands Expo and Convention Centre in Marina Bay Sands. By 2020, it is expected that there will be 156 million Muslim travellers, growing nearly 30% since 2016. Muslim travel is thus an important focus for ITB Asia this year as key players in the travel and tourism space are demanding insights and best practice in marketing destinations. The third Halal in Travel Asia Summit on October 17 will focus on the  key theme of ‘Innovation  & Technology in the Muslim Travel Space’. The conference will kick off with the official release of the Mastercard-Halal Trip Digital Muslim  Travel Report (DMTR) 2018, revealing the latest insights and in-depth analysis into  the Muslim travel market and behaviours when it comes to trip planning research and engagement in the digital space. For the three full days, the dedicated Muslim Travel Hub will offer panels, showcases and important discussions on Halal travel. Key topics covered include how to attract  Muslim travellers to destinations throughout  the year, how to further develop the growing Muslim travel market and develop Muslim-friendly travel packages.

Celebrating its 10th anniversary, ITB Asia 2017, Asia’s leading travel trade show kicked off at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Over 940 exhibitors from 951 buyers from MICE, corporate, leisure and other sectors with over 11,000 delegates will attend the event. The programme will feature its strongest line-up of exhibitors and speakers, as well as many firsts for the travel trade show. While African and Russian markets make a strong showing at this year’s show, North Asia features prominently with a strong showing by Japan and South Korea. Running parallel with the exhibition, the conference programme will look to ‘The Future of Travel’. The three-day conference presents an extensive programme of presentations and discussions. A two-day keynote line-up features IBM Asia Pacific and Google on the latest trends in Artificial Intelligence, Ctrip on its global strategy as well as a panel with leading online travel agents.