Celebrating its 10th anniversary, ITB Asia 2017, Asia’s leading travel trade show kicked off at the Sands Expo and Convention Centre in Marina Bay Sands, Singapore. Over 940 exhibitors from 951 buyers from MICE, corporate, leisure and other sectors with over 11,000 delegates will attend the event. The programme will feature its strongest line-up of exhibitors and speakers, as well as many firsts for the travel trade show. While African and Russian markets make a strong showing at this year’s show, North Asia features prominently with a strong showing by Japan and South Korea.
Running parallel with the exhibition, the conference programme will look to ‘The Future of Travel’. The three-day conference presents an extensive programme of presentations and discussions. A two-day keynote line-up features IBM Asia Pacific and Google on the latest trends in Artificial Intelligence, Ctrip on its global strategy as well as a panel with leading online travel agents.