His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Chairman of Mohammed Bin Rashid Al Maktoum Knowledge Foundation, has inaugurated the 26th edition of Arabian Travel Market (ATM). He was joined by Helal Saeed Al Marri, CEO, Dubai World Trade Centre (DWTC) and Director-General of Dubai’s Department of Tourism and Commerce Marketing (DTCM), plus other VIPs who embarked on a tour of the show floor as the four-day event got underway at DWTC. Taking place from April 28 to May 1, this year’s event has 400 main stand holders with representation from over 150 countries. With more than 40,000 visitors expected to attend the event, ATM 2019 will showcase over 2,500 exhibiting companies – of which 100 will be making their show debut. The 26th edition of ATM will form part of the inaugural Arabian Travel Week, as well as ILTM Arabia, CONNECT Middle East, India and Africa – a new route development forum launching this year and new consumer-led event ATM Holiday Shopper. Other highlights will include the debuts of Arabia China Tourism Forum and Hotel Industry Summit, as well as the return of Global Halal Tourism Summit. As this year’s main theme, cutting-edge technology and innovation will be integrated across all show verticals and planned activities.