Hilton to increase its presence in Saudi Arabia with 10 new brands

Hilton has announced plans to open over 50 new hotels across 10 of its brands, making the country the company’s largest pipeline market in Europe, the Middle East and Africa (EMEA). Commenting on Hilton’s growth in Saudi Arabia, Carlos Khneisser, Vice President, Development, Middle East & Africa, said: “Saudi Arabia’s rapid evolution continues to provide exciting growth opportunities for Hilton, and we’re working closely with our owners to introduce more award-winning hospitality brands in existing and new locations throughout the country. These latest signings are strong examples of our diversified growth in up-and-coming, large-scale developments such as Laysen Valley in Riyadh and our commitment to unlock tourism potential in the secondary cities.”

Hilton has accelerated its growth strategy in Saudi Arabia in recent years, announcing multiple signings as the company works towards its plans to increase its portfolio to more than 75 trading properties across the country. The latest of these signings include Conrad Hotels & Resorts entry into the heart of the Saudi capital with Conrad Riyadh Laysen Valley, which is set to open in 2025. Hilton’s growth continues in secondary cities, with the recent signings in Abha, Hilton The Point Residences and Canopy by Hilton The Point, both due to open in 2026.

With plans to more than quadruple its presence in Saudi Arabia over the next few years, Hilton is working closely with leading owners and developers to enhance business and leisure travel destinations throughout the country.