Travelport has announced signing a new multi-year content agreement with Etihad Airways. The deal involves continued use of the company’s leading merchandising tools, Travelport Rich Content and Branding and Travelport Sponsored Flights, as well as its business intelligence solutions for airlines, Travelport Business Intelligence. Further, Etihad has also renewed its contract with Travelport Digital to continue to extend their digital reach and deliver innovative mobile services to its customers. Etihad, which is celebrating its 15th anniversary this year, uses Travelport Rich Content and Branding to provide Travelport’s 68,000 connected agencies with a graphically-rich experience when searching for and booking its branded fares, as well as greater access to its ancillary offers. The Travelport Sponsored Flights digital media offering is then used by the airline to further promote its flight options through highly-targeted advertising solutions. Travelport Business Intelligence is used by Etihad to arm its sales, marketing and network-planning teams with the information required to respond effectively to industry change, minimise operating costs and increase profits.