Tourism Ireland CEO Niall Gibbons has unveiled the Emirates Airline and Tourism Ireland Sales Mission at Jumeirah Creekside Hotel, Dubai. The Sales Mission is part of Tourism Ireland’s continued efforts to drive tourism from the UAE to the island of Ireland and provides unique networking opportunity for Irish suppliers and the UAE travel trade community.
With six speakers, five presentations and a networking session followed by a series of one to one sessions with Irish suppliers, the mission was attended by 90 tour operators and included a key note speech from Gerald Lawless, Head of Tourism and Hospitality at Dubai Holding. Nine Irish suppliers attended the mission, including DMC’s, hotels, retail outlets and attractions. The Sales Mission showcased the island of Ireland’s filming locations of hit TV series Game of Thrones and blockbuster movie, Star Wars.
During his visit to the UAE, Gibbons also met with Mohammed Al Rais, CEO of Al Rais Travels. Tourism Ireland and Al Rais Travel have recently joined together to bring one of the region’s top bloggers, Taim Al Falasi, to tour the island of Ireland. During the Sales Mission, Al Rais Travel launched a new seven day itinerary ‘Taim’s Ireland Experience’, allowing fans of the blogger to follow in her footsteps and experience the island of Ireland. As part of the destination’s focus on innovation to attract new audiences, Tourism Ireland also invited agents and partners to view a series of Virtual Reality Films during the roadshow which brought stunning itineraries to life including The Wild Atlantic Way and Belfast City through personal VR viewers made available to attendees.