DubaiDestinations campaign returns to spotlight city’s unique winter experiences

The third edition of the #DubaiDestinations winter campaign was launched to be held from 15^th to 31^st December 2023. The campaign puts the spotlight on the unique places, activities and attractions that make Dubai one of the world’s most-loved winter getaways. As part of the campaign, Brand Dubai announced that it has partnered with the Supreme Committee Overseeing Hatta Development to launch the inaugural edition of the Hatta Festival, a vibrant celebration of culture, sports and family entertainment in the heart of Dubai’s picturesque mountain region.

This launch was conducted under the directives of His Highness Sheikh Ahmed bin Mohammed bin Rashid Al Maktoum, Second Deputy Ruler of Dubai and Chairman of the Dubai Media Council; Brand Dubai, the creative arm of the Government of Dubai Media Office (GDMO).

Being held from 15-31 December at the newly-developed Leem Lake in Hatta and the Hatta Wadi Hub, the festival is the centrepiece of the third edition of the #DubaiDestinations winter campaign. Running until February 2024, the latest season of the campaign seeks to tell the story of Dubai’s emergence as one of the world’s best winter destinations. Over the next two months, the campaign will unfold with captivating narratives from diverse sources on the emirate’s unique winter activities and experiences. Marking the launch of the campaign, Brand Dubai hosted a press conference at GDMO to outline the key activations at the Hatta Festival and the prominent attractions that capture the spirit of the larger winter campaign.

The launch of the ‘Hatta Festival’ aligns with the leadership’s directives to transform Hatta into a prominent business, investment and tourism destination. It also aims to highlight the historical importance and natural and archaeological wonders of the area, contributing to raising its profile as a key tourist destination that draws visitors from across the globe.