Dubai Parks and Resorts and Dubai Airports have announced a strategic partnership with the aim of creating an unparalleled airport experience while showcasing Dubai’s position as the ultimate tourist and family entertainment destination in the region. The partnership will showcase Dubai Airports’ efforts to make Dubai International (DXB) a destination in its own while promoting the breadth of offer at Dubai Parks and Resorts to the over 88 million passengers travelling through Dubai Airport annually.
The agreement will see Dubai Parks and Resorts promoted at all DXB concourses with access to over 65 airlines flying to and from over 240 destinations in 170 countries around the globe. Dubai Parks and Resorts will engage and delight airport passengers by providing branded family zones and dedicated retail locations selling Dubai Parks and Resorts products while enticing them to experience the full offer by conducting direct marketing and immersive advertising. Dubai International (DXB), the world’s busiest international airport, recorded a 10% average passenger growth over the past 10 years with 88.2 million passengers passing through it in 2017, and some 90 million passengers are expected in 2018.
2018 is the first full year of operations for Dubai Parks and Resorts and the Company aims to continue growing international tourist visitor numbers to the destination in line with the Dubai Tourism Vision 2020. The first quarter of 2018, set a new record for Dubai Parks and Resorts, with over 850,000 visits to the destination, a 45% increase compared to the same period last year.